Frequently Asked Questions
Join the leading franchise brands competing for recognition as one of North America's Top Food Franchise brands. Register today and have the opportunity to be ranked among the best-of-the-best in franchising. To register give us a call at 866.397.6680.
What are the benefits to participating?
There are many benefits to participating in this study sponsored by Franchise Business Review. Aside from the obvious promotional value of winning this prestigious industry award, all participating companies will gain valuable insights into the experiences of their franchisees.
How does the franchisee survey process work?
Once your registration is confirmed, Franchise Business Review staff will contact you to explain the process and schedule an independent survey of your franchisees. The standard survey process is conducted online, with franchisees being contacted via email. Each participating company will provide Franchise Business Review with a contact list of their franchisees with email addresses. For companies where email contact is not a viable option, Franchise Business Review offers telephone, direct mail, and fax survey options for a fee.
Franchise Business Review contacts each franchisee and invites them to participate in a franchisee satisfaction survey. The online survey process takes 10 - 15 minutes for a franchisee to complete. Several email reminders will be sent to any "non-completed" franchisees to encourage participation in the survey.
The average survey project takes approximately 30 days to complete. Franchise Business Review averages a 50-70% completion rate via email. Optional phone follow up services are available for systems that wish to increase their franchisee participation.
All surveys must be completed by the end of July to be eligible for this year's study. Participating companies will be notified of their award status by September 15th. Award-winners will be publicly announced in our Top Food Franchises special report available in October.
What are the eligibility and registration requirements?
The awards are open to all North American based franchise companies with a minimum of 10 operating franchisees that have been in operation a minimum of one year. Participating companies must also be actively recruiting new franchisees within the U.S. Registrants are required to submit a complete contact list of their franchisees and a current franchise disclosure document (FDD) as part of their registration.
How will the award-winning brands be determined?
Only those franchise companies with above-average franchisee satisfaction will be recognized. The final rankings are based primarily on your company's overall satisfaction scores, but the ranking formula also takes into account system size, growth rate, and franchisee survey participation rates. Companies with below average scores will not be recognized, nor will any data or information about these companies be made public.
What types of questions are asked in the survey?
Franchise Business Review's standard franchisee satisfaction survey asks questions related to training & support, quality of products & services, marketing, competition, franchisor-franchisee relations, financial performance, and overall satisfaction. We also ask about market location, business lifestyle, and general franchisee demographics questions. The survey takes approximately 10 - 15 minutes to be completed.
What if the results aren't very positive?
It is important to understand that the information that we collect through the survey process will be kept completely confidential. No company specific information is ever made public without the consent of the company. In a case where survey data may be less positive then you had hoped, only you and your team will have access to the information. Our optional franchisee satisfaction reports are extremely valuable to your operations team, to help pin-point exactly where the perceived strengths and challenges of the system are in the eyes of the franchisees.
What is the cost to register?
There is NO cost to participate in this study. Detailed franchisee satisfaction reports, including individual franchisee responses and industry benchmarking data are available for purchase, as well as additional marketing and consulting services provided by Franchise Business Review, but there is absolutely no obligation to buy anything.
When will the recognized companies be announced?
Winners will be contacted by September 15th and our annual Top Food Franchises special report will be published shortly thereafter.
Is the survey information collected confidential?
Yes... all survey information collected by Franchise Business Review is handled with complete confidence.
What is Franchise Business Review all about?
Franchise Business Review's mission is to help franchisors and franchisees exceed their business goals. Through research, education and shared best-practices on franchisee satisfaction and franchise relationship issues, Franchise Business Review is raising the bar across the franchise industry.
What other services can Franchise Business Review provide?
Franchise Business Review provides a host of research, marketing and consulting services to help great franchise companies remain great, and help good franchise companies become great. To learn more about the broad array of services we offer, please call us today at 866-397-6680.