Franchisee Satisfaction Report

An Incredibly Meaningful, Unique and Rewarding Franchise Opportunity

We invite you to join the hundreds of Home Instead Senior Care franchise owners who are building successful and rewarding businesses by providing an affordable solution for seniors who prefer to remain at home through their later years. Our non-medical services in the form of companionship, meal preparation, medication reminders, light housekeeping and assistance with errands are designed for seniors who need just a little help to live independently.

Home Instead Senior Care is the world leader in non-medical senior care with more than 900 independently owned and operated franchises throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy and Puerto Rico.

The Wall Street Journal calls Home Instead Senior Care one of America’s top 25 high performing franchises in part because a rapidly aging population creates exciting business opportunities. Consider these facts:

• By 2020, 60 million North Americans will be 65 years of age and older – up a dramatic 62 percent
• 80 percent of these seniors will prefer to age in place rather than move to a care facility

With Home Instead Senior Care you’ll get:

• The strongest brand in the senior care business
• A proven business model
• Powerful new owner training to get you off to a strong and successful start
• Innovative, effective and perpetually-new marketing programs
• Powerful proprietary software to help you run your business, and an unequalled support system

We invite you to learn more about the exciting franchise opportunities awaiting you with Home Instead Senior Care.

Commonly asked questions and answers about this franchise opportunity.

Q: If I purchase a franchise, how much money can I make?

A: How profitable your business becomes depends on many factors including the level of operating and administrative expenses you incur, financing terms, and how effectively you market and operate your business. As you move through the franchise process, you will meet many owners happy to share their experiences with you.

Q: What is the initial investment for a Home Instead Senior Care franchise?

A: Home Instead Senior Care is one of the most affordable options in all of franchising. Total start-up costs range from $75,000 to $100,000, including the initial franchise fee of $39,000 (U.S. & Canada), approximately $20,000 for expenses to open the required commercial office space and acquire necessary insurances and roughly $40,000 to $45,000 in working capital to cover first year fixed expenses. Personal income and living expenses are in addition to this estimated start-up cost.

Q: What do I get for my franchise fee?

A: A lot! First and foremost, you'll get the credibility and brand awareness associated with the Home Instead Senior Care name. You'll avoid many of the costs and frustration that come with the trial-and-error of starting a new business, because you'll be working with a proven business model right from the beginning. That means you can confidently set up your business and begin recruiting CAREGivers and clients following the same model used by hundreds of other successful Home Instead Senior Care owners. Your franchise fee also provides access to:

• Extensive new owner training at our global headquarters
• An industry-leading support department and system
• Cutting-edge marketing materials
• Proprietary software
• Start-up kit of all the materials you'll need to establish your business from day one
• Access to the collective intelligence of successful owners
• National Private Duty Association (NPDA) Membership
• Research and development

Q: Are there Home Instead Senior Care franchises available in my area?

A: We have hundreds of territories still available in the U.S. and Canada. You can see a list of available opportunities in the Available Territories section of this website. But keep in mind; the availability of franchises in specific areas will be discussed in greater detail after we receive your application.

Q: How big is each franchise territory?

A: Each Home Instead Senior Care franchise is a protected, exclusive territory awarded to one franchise owner. The geographic size of each territory is less important than the number of potential clients it contains. Based on experience, we know that successful businesses require a minimum number of seniors over the age of 65 to build their business. Demographic research is provided to determine market feasibility.

Q: What kind of support do franchise owners receive?

A: The Home Instead Senior Care franchise network prides itself on the extent of support provided to our franchise owners. Over 100 Home Office staff draw on the collective Home Instead Senior Care network's 14 years of senior care experience to help you run your business efficiently. But, that's not all, our technical support team stands ready to coach you through any software and technology questions you may have. Support is available to you 24 hours a day, 7 days a week.

Q: Will I be trained to run my Home Instead Senior Care franchise?

A: Absolutely! Every new owner must complete a week-long training class held at our global headquarters in Omaha, Nebraska. But training never really ends. Our Training Department assigns a business coach to each new franchise owner during the critical first months to assure a smooth and successful start-up.

Beyond all this, training continues throughout your tenure as a Home Instead Senior Care franchise owner. A Business Performance team assigned to you will assist and support you throughout your development. Then, our annual convention, state meetings and mentoring program provide perfect opportunities for you to learn more about how to run your business including the introduction of new marketing programs and approaches to running your business. Taken together, these may be the most compelling reasons to own a Home Instead Senior Care franchise.

Q: What kind of owner is Home Instead Senior Care looking for?

A: We know that our proven business model works, so finding the right type of owner is very important to us. They come from all walks of life and backgrounds, but we only award franchises to those who are willing to be involved in the business full-time. Also, while we can teach you to run a unique senior care business, our owners also must have a passion to make a difference in the lives of the elderly.

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