How Satisfied are Multi-Unit Franchisees and What are They Like?

Like and dislike

 

Both single and multi-unit franchisees typically rank their system highest in the areas of overall enjoyment they get from running the business and being a part of their franchisee community, respect for their franchisor, and willingness to recommend their system to other prospective franchisees.

Generally, franchisee satisfaction among multi-unit owners is slightly higher than satisfaction among single-unit franchisees. This isn’t surprising since profitability can influence satisfaction, and multi-unit operators tend to be more profitable. 55% of the participants in our latest franchisee satisfaction survey ranked the financial picture of their business as strong/very strong compared with 43% of single-unit owners.

More information about how satisfied multi-unit franchisees are in addition to demographic information about them, is detailed in the graphic below.

Multi-Unit Franchisee Demographics

To increase your chances of being satisfied as a multi-unit operator, it’s crucial to ensure any brand you are considering investing in has the resources, processes, training, and technology in place to actually support multi-unit franchisees. Perhaps the best way to answer this is to find out what multi-unit operators within the system think. There are two ways to do so. The first is to speak directly with multi-unit operators. The second is to ask the franchisor if it has a third party survey its franchisees and, if it does, to request the results of their latest survey. Many of the 50 brands featured in Franchise Business Review’s 2017 Top Multi-Unit Franchises report share their franchisee satisfaction survey results for free within the Franchise Reviews section of FranchiseBusinessReview.com.

As the Editorial Director at Franchise Business Review, Emma Pearson reports regularly on today's top franchise opportunities and the latest trends in franchising. She also writes and oversees the publishing of Franchise Business Review's annual Top Franchises, Top Low-Cost Franchises, Top Franchises for Veterans and many other specialized franchise reports. They feature the only lists of top franchises based on feedback from those who know best - the franchisees who own them.

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