Franchise Opportunity Rating
Review completed: October 2019
More than an ice cream shop, since 1960, it has been our mission at Häagen-Dazs to deliver memorable experiences with every bite by using only the finest ingredients. If you share our passion and want to offer outstanding products while pursuing entrepreneurial success, now is a fantastic time to take advantage of our dessert business franchise opportunity.
Actual owner reviews from our third party, independent surveys.
"I believe we have the best quality franchise system and very unique."
Anonymous, Single Unit Owner, Very Small Market (Under 50,000 population), Overall Brand Rating: 99
"The training videos are very helpful. They get the new employees up to speed quickly."
Anonymous, Multi-Unit Owner, Major Metro (500,000+ population), Overall Brand Rating: 86
"I respect the brand and the values it stands for. I commend the accountability and care for the customer."
Sami, Single Unit Owner, Major Metro (500,000+ population), Overall Brand Rating: 61
Upon opening your Haagen-Dazs Ice Cream Shop, you’ll receive a full complement of our world-class in-store point of purchase promotional materials that will ensure your business stands above the competition and helps create the best possible sales opportunities
Our franchise development team will help you learn how to open a franchise and our regional operational field team will assist you with running the day-to-day operations of your store. We offer inventory and labor control assistance, product mix and food cost analysis, a customer concern hotline, and business planning support. Additionally, our national and regional meetings put you in touch with other owners from all over the country to facilitate growth and ongoing success.
Häagen-Dazs University is a 9-day course that will prepare you and your shop manager with the information and tools to be ready to open your new shop. This training will be held at our franchise headquarters in Minneapolis, MN.
We help streamline the operation of your shop with several easy to use online tools accessible via a private Häagen-Dazs app. Designed specifically for our franchisees, the app provides access to online training modules, recipe guides, inventory management tracking, employee scheduling, as well as social networking to share news and keep up to date with other franchisees.
We supply both national and local marketing support to all franchisees to ensure their store is top of mind for all potential customers. As a Häagen-Dazs Shops franchisee you will receive customized national campaign promotional materials, local store marketing toolkits as well as access to our system-wide loyalty program. The Häagen-Dazs in-house marketing team is part of your ongoing support system to help drive customer traffic and increased sales.
You will benefit from multiple national marketing campaigns annually. These campaigns typically revolve around new flavor introductions, seasonal holidays, innovative new creations, and of course our famous Free Cone Day. However, that’s not where it ends – as a Haagen-Dazs franchisee you will receive ongoing marketing and operational support through a designated Franchise Business Manager (FBM). Your FBM is your corporate partner who will be able to help you generate and implement local marketing ideas specific for your trade area. They are also there to guide you in operating your business as efficiently as possible to help you maximize profitability potential and operate at a level that is consistent with the brand standards.
The total investment necessary to begin operation of a traditional Häagen-Dazs Shop franchise is from $164,518 to $542,768 for new franchisees.
The Initial Franchise Fee is $30,000 unless you qualify for our VetFran program, which offers a $7500 discount or our experienced operator discount which offers a discount of $10,000. Our Royalty Fee is 4% of gross sales, our Local Marketing Contribution is 1% of gross sales and our General Marketing Contribution is currently $5520 per year.
The average gross sales for a Häagen-Dazs shop, as stated in Item 19 of our FDD, is $501,531. This data is reflective of historical top-line sales information, based on the performance of a subset of Häagen-Dazs Shops during the 2018 calendar year. The subset of Shops used to compile this information consists of traditional Häagen-Dazs Shops that: (1) were in operation during all of the 2018 calendar year; and (2) with respect to which we received sales information for all of the 2018 calendar year. Please see page 54 of our Franchise Disclosure Document (Item 19 – Financial Performance Representations) for complete information.
No, you do not need any prior restaurant experience to open a Haagen-Dazs Shop. All we ask is that our franchisees share the passion that we have for the brand and the entrepreneurial drive to be an engaged franchisee.