HomeWell Care Services

The senior care industry is thriving. 10,000 baby boomers will turn 65 each day over the next 15 years, creating high demand for franchises like HomeWell. 40% of adults aged 65+ need assistance with daily living activities, leading to an estimated $522 billion a year spent by family and friends to provide informal care for aging Americans.

HomeWell owners are uniquely equipped with the training, tools, resources to address this need and position themselves for long-term success. Our expertly designed special programs, which include SureStep fall prevention, GoHomeWell post-medical care, and our signature Life Enrichment Activities Program, enable owners to make a substantial difference in clients’ lives and clearly differentiate themselves in local markets.

During the initial months prior to opening, owners receive dedicated support from our Opening Services and Training and Development teams, divided into three phases:

• Pre-Training: Foundational tasks, home care and industry training required to start a HomeWell franchise and understand your path to success.
• Operations Training: A comprehensive five-day training covering our industry, HomeWell’s differentiators, the franchisor and franchisee relationship, navigating the health care maze, business ownership, talent and care management, organizational structure, and sales and marketing.
• Post-Training: We continue to build on topics presented during Pre-Training and OperationsTraining while focusing on getting your business ready for launch.

After your franchise opens, our dedicated Franchise Services Department will continue to empower you with the support, knowledge, tools, and training you need for lasting financial success. These include:

• Launch Phase: For the first 90 days of operation, you’ll receive weekly support and training from your dedicated Franchise Business Coach, focused on kick-starting sales efforts and addressing any operational challenges or opportunities that arise.
• Onsite Support: Our Franchise Business Coaches visit you to observe daily operations and sales efforts in the field. They’ll develop their first-hand insights into new growth strategies customized to your needs and situation.
• Sales Training: We’ll coach you through the HomeWell sales process and uncover all major B2B accounts that provide client referrals and feed our industry.
• Learning Management System: Our Learning Management System houses over 100 educational modules for you and your staff, providing accessible training anytime.
• Vendor Relationships: Our established vendor relationships and buying power give you discounts on a variety of valuable services with a high standard of quality. We handle these long-lasting relationships to bring these discounted opportunities directly to you.
• Best-In-Class Technology: Our third-party vendor, ClearCare, is an all-in-one, Internet-based platform that allows you to grow your agency, manage caregivers, deliver care, and optimize your operations.

We continuously invest in the HomeWell brand, working with leading agencies to engage in consumer research, develop effective messaging and discover the best channels to reach clients, families, referral partners, and the community. Our marketing and communications programs, designed to drive leads to your business, include:

• Dynamic brand and individual agency websites that relay HomeWell’s unique value proposition and drive leads
• Effective content strategy that positions HomeWell as a thought leader in the industry
• National public relations efforts leading to increased brand awareness
• Robust marketing and brand hub for customized local marketing collateral and resources

As a HomeWell owner, no two days are quite alike—but your day might include:

• 9:00 AM: Sales meeting to discuss revenue, goals, major accounts, sales route for the day, and strategy.
• 10.00 AM: Ops meeting to discuss caregiver recruitment funnel, admit hours and goals, current census, staffing and scheduling issues or concerns.
• 11.00 AM: networking luncheon with referral providers or local business leaders.
• 1:00 PM: Ride-alongs accompanying a sales rep to your key accounts.
• 3:30 PM: Sit with your scheduler to observe caregiver interviews and coach on best practices.
• 4:30 PM: Review your Clear Care agency platform data, strategize, and plan for tomorrow.
• 5:30 PM: Head home for quality time with your family.

In 2020, our average gross franchise revenues were $1,837,654. The average gross revenues for a single territory were $1,162,845.

If you have the skills and passion for business ownership, we can teach you the home care industry.

Many of our most successful owners came to HomeWell with no previous health care experience. However, they saw the vast opportunity in helping people live healthier, happier lives at home. With the help of our Franchise Support Team, they quickly learned the ins and outs of the home care industry, and now operate thriving businesses.

We are proud to offer a 20 percent discount on our Initial Franchise Fee to all veterans of the U.S. Armed Forces.