Franchise Opportunity Rating
Review completed: May 2018
Yes, There Really Is a Truly Nolen.
His actual birth name is Truly David Nolen. He is a third-generation Truly and he's passed it on to one of his eight children. His father, Truly Wheatfield Nolen, founded the business in 1938 in Miami Beach, Florida.
In 1955, following his father's footsteps, Truly opened his first pest control company in Tucson, Arizona. During the next 11 years, he expanded the business into California, Texas and New Mexico.
During Truly's years out west, the trademark yellow Mousecar was born. Here's how it happened: "Our cars were originally red, so we made them look like an ant. From there, we added big ears, I mean really big ears, and a thin tail and made it into a mouse. Over the years, we added eyebrows and the other features that you see today. It really was an evolution."
Today, Truly still runs the Tucson-based company full-time from his office in Naples, Florida.
Actual owner reviews from our third party, independent surveys.
"TN franchising is growing. Our competitiveness in the marketplace is growing, and our list of products and services is growing."
Anonymous, Overall Brand Rating: 83
"Truly Noel is a family company and joining the family allowed me adopt a great legacy and history of a company that has been around for generations and that isn't something that can be built from scratch and certainly not in a reasonable amount of time - its been an extremely beneficial relationship for me, having the reputation of a company known for quality and a company that has been in business for so long and demonstrated such great success. Not only that but an absolute rock star brand - nobody forgets when they see their first mouse car."
"We’ve been with Truly Nolen for about 26 years and it has been a great experience. Truly Nolen gives a framework for you to build your business. The support is outstanding."
Yes, we offer a discount for veterans and first responders.
Truly Nolen's training program is the best of the best! Available in multiple formats, including on-site, classroom based, manual/book based, and online, Truly Nolen has courses that cover every subject. From pest and termite control service to bed bugs and rodents, Truly Nolen's expansive training program ensures that you have all the tools and knowledge available to build your business and fully assist the customer. Truly Nolen also has a highly experienced team of technical experts that can provide support for any service-based issue – by phone, by e-mail, and even on-site. This team continuously researches and develops new and more efficient service techniques, for your and the customer's benefit. Truly Nolen's Four Seasons residential pest control program and Total Termite Protection are among the most advanced and comprehensive in the industry.
Truly Nolen offers multiple service programs for franchise owners:
As a franchisee, you'll receive your own landing page on our corporate website, Facebook location set up, online local list management, grand opening & on-going press releases, social media assistance, use of 800-GO-TRULY, a community event kit, and access to our marketing library. The marketing library includes ready-made marketing pieces, as well as custom marketing development assistance.
The Truly Nolen Mouse Car is truly iconic! Through it's evolution, the Mouse Car has helped draw attention to the company, made media headlines, and is an integral part of our communities. Its sleek and professional, yet comical and approachable, design helps overcome the negative stigma that can be associated with pest control. Best of all, it's adored by adults and children. We always incorporate the Mouse Car throughout our marketing materials for the biggest branding impact.
As a mobile billboard, the Mouse Car leaves a lasting first impression on everyone that sees it!
The initial franchise fee is based on population and typically runs $35,000 for 300,000 in population. Royalties vary, starting at 7% of the franchise's gross monthly charges. Royalty minimums may apply.
It typically takes 60-90 days to open.
Prior industry experience is not required.