According to multi-unit franchisors we spoke with, much of what makes a single-unit franchisee stand out in their system applies to multi-unit owners: marketing/sales experience, operational expertise, passion, and a willingness to follow an established system. Below are traits franchisors told us they value in multi-unit franchisees:
“It’s very difficult for multi-unit operators to be micro managers,” says Steve Jackson, CEO Hungry Howie’s Pizza & Subs. “There has to be a balance. I’ve seen people who transition to multi-unit ownership work themselves to death because they do everything themselves.”
“The main risk for multi-unit owners is getting into a system that they don’t feel the passion for,” says Pete Lindsey, Vice President, Franchising of Sport Clips. “Passion drives success.”
“I would tell anyone considering multi-unit ownership to be aware of what the investment looks like and know how you are going to finance the investment,” says Stacy Eley, Vice President of Operations at MY SALON Suite. “You don’t want to overextend yourself going from one unit to two or even more.”
“The systems and procedures we have in place minimize growing pains for our franchisees,” says Lindsey. “We get them out of the “blocks” well. We offer Team Leader Training Camp that helps them develop skills that prepare them for opening and running their salons. Our technology provides them with the right information to make good decisions and run their businesses efficiently. We also have partnerships for payroll and accounting and soon will be rolling out online check-in.” “Every franchisee is assigned to a support coordinator who assists them through the getting started process,” says Eley. “In addition, we use an on-boarding project management software that ensures our team and franchisees are on the same page and that nothing falls through the cracks”.
For more advice regarding successful multi-unit franchise ownership including what to look for in a franchise from a multi-unit investment perspective, tips from multi-unit franchisees, and how to finance multi-unit expansion, read our latest Top 50 Multi-Unit Franchises guide.