Carol White is a Home Care Assistance franchise owner based in Prescott, AZ. She has owned her franchise since 2015.
What was it about the franchise model and or leadership that led you to purchase it?
At first I was drawn to the leadership. The founders’ story resonated with me because I, too, had difficulty finding good quality care for my mother who had vascular dementia. I liked the fact that corporate had a youthful executive team and was on the cutting edge with evidence-based proprietary programs for seniors. And finally, I was drawn to the business model. I liked the focus on private pay clients who could afford quality care, the retail storefront and large territories with room to grow. In the end, it was a leap of faith because I had never owned my own business.
What do you like most about your job?
I’m proud to be a small business owner creating jobs in the community and providing a higher standard of care to seniors. Because I’ve hired a professional staff, I’m able to devote most of my time working “on the business” instead of “in the business”.
How did you fund your franchise?
I established my business is a C-Corp and funded it via Rollovers as Business Startups (ROBS). It was a way to invest funds from my 401(k) without paying early withdrawal penalties or taxes.
What advice do you have for prospective franchise buyers?
Follow the model, listen to your franchise coach, and take every opportunity to learn by attending the conventions and regional meeting and by listening to the webinars.