Joe Copeland, Minuteman Press Franchisee
Joe Copeland owns a Minuteman Press franchise in Jacksonville, FL. He has been running his franchise for over 20 years and is a Franchise Business Review featured franchisee!
What was it about the franchise model and or leadership that led you to purchase it?
The franchise model is attractive because it provides a proven blueprint for success. The failure rate for new businesses on your own is extremely high, but you can mitigate that risk by purchasing a franchise.
What type of business experience, education, and/or skills did you have prior to becoming a franchisee that you have found particularly helpful?
I was a financial analyst prior to becoming a franchisee and I believe that my fluency and understanding of numbers and spreadsheets has been very helpful. In business, many people tend to really focus on always increasing sales, but the reality is that not all sales are equal. I try to focus on profitable sales and maintaining margins. That way, at the end of the month, we can see that we’ve actually made some money and we’re not just a dead printer working.
What things do you like most about your job?
I love the variety of tasks and decisions I am able to make as a business owner. I get to wear many hats and I’m not limited by somebody telling me what I can or cannot do (which was a problem I experienced in previous corporate jobs). So the possibilities of how to spend my days are endless. I also love the fact that if I make good decisions I benefit directly, and also that if I make bad decisions I see the results from those as well. This feedback is invigorating. Lastly, I love the fact that I get to interact with so many different types of people and businesses. Printers really do have a catbird seat when it comes to seeing all the different types of individuals and companies out there.
How did you fund your franchise? Did you receive any discounts/incentives?
My dad purchased the franchise with savings built up from years of working a corporate job.
What advice do you have for prospective franchise buyers? What do you wish you had known prior to going into franchising?
The main thing is to understand that there will have to be a constant sales effort, and that this effort is driven by the owner. Be prepared to work very hard and listen closely to the guidance that your franchisor provides. You are paying the franchisor for guidance and a formula for success. The more closely you adhere to what you are taught, the more likely that you will be successful.
Interested in owning your own Minuteman Press? You can learn more about the opportunity here.