Traits of an Ideal B2B Franchisee

U.S. Lawns franchisee Jarrod Boever

If you have a strong desire to succeed and enjoy networking and sales, you already have key traits to be a successful B2B franchisee.

 Some B2B franchise business models only look for franchisees with a certain work experience, while many do not necessitate any experience in their specific industry.

Some B2B franchise business models only look for franchisees with a certain work experience, while many do not necessitate any experience in their specific industry. The reason for this difference is that franchise business models vary greatly. In case you are wondering how it is that you could be successful in a business you know little or nothing about, all good franchise systems provide you with training to ensure you understand their business model and how to effectively implement it as quickly as possible. Before investing in a franchise, it is important to ensure that the training provided is extensive enough for you to be successful.

“When considering a prospective franchisee, we’re looking for someone that holds or has held a management level position or has been self-employed because their knowledge of business operations, budgeting and financials, sales, communication skills, and employee management will give a prospective client the confidence that our franchisee understands their needs and is the best person to help them reach their goals of buying or selling a business,” says Sandee Devine, VP Franchise Development of Murphy Business & Financial Corporation, a business brokerage franchise. “We also place a premium on candidates who have high ethical standards, want to control their own destiny, are self-confident, and like working with people to help them achieve their dreams and goals.”

“Although we do not require it, we prefer franchise candidates with business experience because it helps them to identify tasks that need addressing as well as identify clients’ needs more efficiently,” says Malvina Messler, Executive VP of Payroll Business Development at Payroll Vault, a payroll and workforce services franchise. “We place an emphasis on relationship building skills and the ability to provide a consultative approach. Additional qualities we look for in candidates include being a problem solver, coachable, tenacious, and deriving enjoyment from helping others.”

As you can see from the above, franchise brands that provide business consulting services tend to look for franchise candidates with some business experience. There are, however, many B2B brands that provide services or products to businesses that do not.

“Sales or marketing background is a plus, but is not mandatory. A good people-person and community organizer who knows how to connect with people and is outgoing, upbeat, enthusiastic, and consultative is what we look for,” says Michael Plummer, CEO of Our Town America.

“Most of our franchise owners come from backgrounds other than advertising/publishing,” says Pat McGroder, President of Natural Awakenings Publishing Corporation franchise. “We look for passionate, hard working professionals with the ability to follow a proven system. Our extensive training program teaches them everything they need to know to be successful.”

In addition to Our Town America and Natural Awakenings, U.S. Lawns (commercial landscaping), Office Pride Commercial Cleaning Services (commercial cleaning), Fibrenew (repair and renewal of leather, plastic, vinyl and upholstery fabrics), AdvantaClean (mold removal, water damage cleanup, and air duct cleaning), and Snap-on Tools do not require business experience. 

Finding the Best B2B Franchise for You

The sheer number of B2B franchises to consider may make you feel like a deer in headlights. To simplify finding the ideal one for you, follow these steps to narrow down your choices:

  • Clarify your skill-set and interests
  • Outline your personal and financial goals
  • Determine your budget
  • Identify brands that have a proven track record and satisfied franchisees. The franchises on Franchise Business Review’s 2017 Top B2B Franchises list were selected based on franchisee satisfaction survey feedback from actual franchisees who own them.

Pursuing B2B franchise opportunities is a smart choice. As a result of providing much needed cost and time saving services and products to businesses, they are and will remain in high demand.

To increase your chances of investing in a franchise that will deliver on both your financial and personal objectives, we highly recommend you take time to explore FBR’s Franchise Buyer’s Toolkit. It takes you through investing in and running a franchise business, provides you with an in-depth breakdown of the Franchise Disclosure Document (FDD), which if you understand how to read it provides crucial insight into the franchise you are interested in, and features an online course that will enable you to make realistic, personalized financial projections in order to understand how much money you could make.

To learn what it’s like to be a B2B franchisee, be sure to read the informative FBR Franchisee Insight Q&A’s, including the most recent ones: Chris Beer with Our Town America and Connie Chandler with Minuteman Press.

Congratulations on embarking on the path to achieving business ownership! Pursuing B2B franchise opportunities is a smart choice. As a result of providing much needed cost and time saving services and products to businesses, they are and will remain in high demand.

As the Editorial Director at Franchise Business Review, Emma Pearson reports regularly on today's top franchise opportunities and the latest trends in franchising. She also writes and oversees the publishing of Franchise Business Review's annual Top Franchises, Top Low-Cost Franchises, Top Franchises for Veterans and many other specialized franchise reports. They feature the only lists of top franchises based on feedback from those who know best - the franchisees who own them.

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