Profitable. Simple. Fun. Wetzel’s Pretzels offers a proven franchise business model that satisfies consumer’s cravings for handheld snacks on-the-go. With ingredients like flexible location formats, simple operations and a growing consumer base, the benefits of ownership are always rising. Our iconic brand can be found at major tourist destinations like Disney, Dodger Stadium and the Staples center and our industry-leading profits and steady growth makes owning a Wetzel’s Pretzels the ideal investment.
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We are actively seeking qualified franchise owners to bring the Wetzel’s brand of handheld happiness to their community. The ideal Wetzel’s Pretzels candidate has an entrepreneurial spirit, a passion for food and a desire to deliver joy to guests. We are seeking potential owners with great leadership skills, the ability to motivate a team and a willingness to follow a proven business system.
From Pizza Bitz to lemonade, everything we make is made with only the freshest ingredients. We are ideal for investors looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable. We fit into any twist or turn with flexible designs for a variety of location needs including malls, food trucks, Walmart locations, C-stores, transit hubs and tourist areas.
As a Wetzel’s Pretzel’s franchisee, you will receive LEAD award-winning training virtually or at our corporate headquarters. Not only that, but our Field Business Managers are your “boots on the ground” and provide you with personalized support to help you perfect your product, your operations, and your business. Franchisees have easy access to our senior leadership for individualized support long after you have gotten rolling with a Wetzel’s franchise.
Our business model is easy and uncomplicated because we believe that simplicity leads to success! A basic menu of fresh offerings with simple preparation results in an easy operation that allows you to focus on growing your business.
Our seasoned real estate team will work with you to find the best real estate opportunity and we offer world class training at our corporate headquarters and ongoing annual training & support around operations, customer service, sales & marketing, P&L and management.
A franchisee will begin by setting up the bakery for success through planning, checklists, setting daily goals and coaching. He/she will operate the bakery and engage customers in conversation to promote and expand the services. Managing the team will be an ongoing process at different points of the day. Banking, ordering and Inventory management will be a part of certain days of the week. Lead his/her team with a more long-term focus and handle daily ops of bakery.
Initial Franchise Fee: $10,000 - $35,000
Equipment: $33,000 - $58,000
Initial Inventory / Smallwares: $5,500 - $10,000
Architectural / Construction Project Mgmt: $5,500 - $18,000
Construction (Build Out): $55,000 - $240,000
Signage / Menu Boards: $9,000 - $20,500
Other Misc. Costs (Lease review and deposit, etc.): $15,100 - $49,850
Additional Funds / Liquidity first 90 days: $20,000 - $40,000
Total Investment (Low): $153,100
Total Investment (High): $471,350
* Initial franchise fee is significantly lower for Food Trucks and RMUs ($5,000) and may be lower for certain non-traditional formals ($10,000 - $20,000)
* The numbers above are estimates and actual costs will vary based on a wide range of store sizes, configurations, and regional variations in cost
80% approximate gross profit margin / $675,000 average gross revenue.
We estimate that the length of time between signing of the Franchise Agreement and opening of the WETZEL’S PRETZELS® Bakery will be about six months.
*Length to store opening can vary depending on a wide variety of factors including but not limited to store sizes, configurations, and regional variations.
Prior industry experience is preferred but not required.
Veteran’s and Active-Duty Military Discount. If you provide acceptable documentation that you have received an honorable discharge from the U.S. Army, U.S. Navy, U.S. Marine Corps., U.S. Air Force or U.S. Coast Guard or if you are currently serving in any of the U.S. armed forces, we offer a discount, if you meet our program requirements, of $10,000 on an initial franchise fee of $35,000 for a single Bakery, or a discount of $5,000 on an initial franchise fee between $15,000 and $20,000 for a single non-traditional location.
$153,100 - $523,850