Franchise Business Review is the leading market research firm in the franchise industry specializing in franchisee satisfaction and performance. Since 2005, we have researched more than 1,000 franchise brands from all industry segments.
Franchise Business Review has two key objectives:
- WE BRING TRANSPARENCY TO THE FRANCHISE INDUSTRY by offering the leading forum for franchisees to rate their brand and empowering prospective franchisees with satisfaction research in our special franchise buyer’s guides and via informative pieces throughout our website.
- WE HELP FRANCHISE BRANDS ACHIEVE PERFORMANCE OBJECTIVES with actionable data to improve satisfaction, strengthen their brand, and increase revenue with our franchisee satisfaction surveys and other services.
How We Empower Franchise Buyers
Our independent franchisee satisfaction reviews measure the health of franchise systems that participate in our research, based exclusively on the feedback of franchise owners… the real franchise experts! The information is not intended to replace the franchise investigation process that all potential franchisees should engage in. It does, however, provide immediate feedback from existing franchisees about brands they may be interested in.
Additional insight into franchising and the franchise brands Franchise Business Review surveys can be found in the free research reports we publish throughout the year. We also created the Franchise Buyer’s Toolkit, which gives potential franchisees access to invaluable tools that show them what to look for and what to expect as they venture into franchising
How We Support Franchise Companies
When it comes to assisting franchises to better serve their franchisees and strengthen their systems, Franchise Business Review’s data offers insight regarding their franchisee satisfaction. This insight enables them to understand where they are doing well and where improvements can be made. By working with franchise brands that wish to achieve high franchisee satisfaction, we will ultimately increase franchisee satisfaction and brand success within the franchise industry.
Among the over 800 leading franchise brands Franchise Business Review has worked with are Snap-on Tools, Jack in the Box, IHOP, ValPak, Sotheby’s International Realty, Applebee’s, Century 21, FastSigns, The Maids, CertaPro Painters, 1-800-GOT-JUNK, and Wyndham Hotels, to name just a few. For more information regarding how our research can benefit your brand, visit our resources for franchisors and services site.
All of us at Franchise Business Review applaud those potential franchise investors who utilize our research as a jumping off point for their franchise research and the franchise systems that use it to measure and improve their franchisee satisfaction. Both understand that franchisee satisfaction can make or break a franchise system.