Culture100 Awards

What’s the Big Deal About Franchise Culture?

Every company has a culture, whether it is strategically planned and orchestrated, or not. A positive culture can positively impact business productivity, profitability, employee satisfaction, and company growth. A negative culture can significantly reduce employee satisfaction, productivity, and profitability. That’s a big deal.

How do you measure the quality of a franchise company’s culture? Surveying franchise owners is a great place to start. When given the opportunity, they will tell you how well the franchise leadership team is executing the vision and culture of the company.

To help understand how franchisees prioritize their company cultures, Franchise Business Review asked over 30,000 franchisees from more than 300 brands a series of 12 specific questions that focused on leadership, core values, honesty, integrity, and overall support.

“We asked franchisees a number of key metric questions about whether they enjoy being part of the organization, if they feel valued, and would they recommend their company to someone considering buying a franchise,”said Eric Stites, CEO of Franchise Business Review. “On a 100-point satisfaction scale, every franchise on our 2022 Culture 100 List has an FBR Culture Score of 80+. This puts them in the top quartile of all franchises surveyed!”

Filters
  • By Investment

  • By Industry

gradient mesh

100% Chiropractic

100% Chiropractic is a family of full-service wellness clinics offering cutting edge chiropractic care, prenatal and pediatric wellness, massage therapy, and a full line of supreme quality nutritional…

Investment: $281,124 - $409,600 Cash Required: $100,000
360 clean employees
Includes owner satisfaction report
out of 100

360clean

360clean is a health-focused office cleaning service for businesses throughout the United States.

Investment: $20,800 - $29,000 Cash Required: $20,000
Includes owner satisfaction report
out of 100

A Place at Home

A Place At Home franchise provides senior-focused care that is comprehensive, consistent, and continuous. 

Investment: $84,185 - $148,517 Cash Required: $50,000
Includes owner satisfaction report
out of 100

ActionCOACH

ActionCOACH is a global business coaching franchise that offers aspiring entrepreneurs and professionals personalized one-on-one mentorship from a team of skilled business coaches. 

Investment: $52,000 - $150,000 Cash Required: $75,000
gradient mesh

Aire-Master of America

Aire-Master offers unique blends of essential oils and fine aromatics including exclusive Aire-Master scents plus odor neutralizers to eliminate unpleasant odors and impart a light, pleasant aroma in …

Investment: $54,984 - $160,900 Cash Required: $50,000

Amazing Athletes

Amazing Athletes uses a multi-sport program designed to benefit children aged 18 mos. to 6 years physically, mentally, socially, and emotionally. Their program introduces the fundamentals of 10 differ…

Investment: $33,100 - $64,950 Cash Required: $30,000
gradient mesh

American Poolplayers Association

The American Poolplayers Association (APA) is the largest amateur pool league in the world with over 250,000 members. With leagues playing in over 13,000 venues across North America, it is the first c…

Investment: $22,936 - $29,411 Cash Required: $22,936
gradient mesh

Aqua-Tots

AquaTots offers a tried-and-true curriculum to teach children four months to 12 years of age to swim. Since 1991, the company’s internationally recognized “Lessons For Life” program has taug…

Investment: $502,095 - $1,150,237 Cash Required: $200,000

Assisting Hands

Assisting Hands Home Care grew out of a desire to provide seniors, and others needing non-medical assistance at home to help clients remain independent, safe and comfortable in their own homes. Assist…

Investment: $87,700 - $159,650 Cash Required: $100,000
gradient mesh

Better Homes and Gardens Real Estate

Industry: Real Estate

Whether you are buying or selling a home, you can expect a better service experience with Better Homes and Gardens® Real Estate agents before, during and after the transaction.

Investment: $113,920 - $455,000 Cash Required: $50,000
gradient mesh

Bloomin' Blinds

Industry: Home Services

Bloomin’ Blinds is a family owned franchise that not only sells and installs custom shutters, blinds, shades, and other window treatments, they also provide ongoing service and repairs.

Investment: $80,000 - $140,000 Cash Required: $80,000

British Swim School

British Swim School is a franchise dedicated to providing an opportunity for children to learn how to swim, no matter what age.Their classes have been proven to prevent child drownings by utilizing on…

Investment: $93,700 - $125,850 Cash Required: $75,000
gradient mesh

CertaPro Painters

CertaPro Painters® transforms homes and businesses with expert painting services.

Investment: $90,750 - $188,900 Cash Required: $80,000
Includes owner satisfaction report
out of 100

Christian Brothers Automotive

Industry: Automotive, Services

Christian Brothers Automotive offers full-service auto repair service and maintenance for every kind of vehicle — gas or diesel, foreign or domestic, car or truck. 

Investment: $520,250 - $640,400 Cash Required: $85,000
gradient mesh

Clean Juice

Industry: Food, Retail

Dedicated to health, wellness, and to the power of positivity, Clean Juice believes in the simple and inherent goodness of fresh, wholesome ingredients, offering organic juices, smoothies, bowls, toas…

Investment: $279,000 - $523,000 Cash Required: $120,000
gradient mesh

Complete Weddings and Events

Complete Weddings + Events is provides a full spectrum of services for weddings and special events, including photography, videography, lighting, DJ services, photo booth rental and more.

Investment: $67,270 - $81,250 Cash Required: $50,000

What’s the Big Deal About Franchise Culture?

Caption
franchise culture ratings FBR

Franchisee Satisfaction Can Greatly Impact a Brand’s Success

In the world of franchising, a company’s culture can ultimately impact how franchisees and their employees feel about their company, their roles and responsibilities, their customers, and brand. Whether positive or negative, franchise brand culture will influence its success.

Every company has a culture, whether it is strategically planned and orchestrated, or not. A positive culture can positively impact business productivity, profitability, employee satisfaction, and company growth. A negative culture can significantly reduce employee satisfaction, productivity, and profitability.

“I love that I have the full autonomy to run my business as I see fit and not be told how to run it. But I also love knowing that if I need assistance, it’s always there,” – Becky O’Meara, Gotcha Covered franchise owner

Exploring Franchise Brand vs Culture

The terms brand and culture are often used interchangeably. Both are often considered to be intangible and unmeasurable concepts. But, the truth is, both have to do with perceptions that can drive and affect outcomes. The terms are interrelated, but there are important differences. Brand has more to do with external perceptions. Culture has to do with internal perceptions. Combined, they yield quite a bit of power.

Brand is a company’s identity and personality as seen by the outside world. Great brands have great stories. Think of a company’s brand as a story that resonates with its customers–a story that people want to be a part of.

Culture is a company’s inside story. It is the behavior, dialogue, policies, values, and beliefs shared among internal stakeholders: franchisors, franchisees, and their employees. A company’s culture is the story that leadership tells and employees want to be a part of.

When customers trust a brand, they often become loyal to that brand. Likewise, when employees trust their company culture, they are more likely to be loyal to their company, responsibilities, team, and brand. Leadership drives culture. Culture drives the brand. When a franchise’s brand and culture are positive and aligned, the path to success becomes quite clear.

“Our franchise team is tirelessly supportive and very attentive to your success. But they also support you doing your business your way.” – Brain Wilson, Firstlight Home Care franchise owner

Is Franchise Brand Culture Measurable?

In franchising, a company’s leadership team establishes the culture that sets the tone for how franchisees and their employees interpret and personify that culture in everything they do. For a strong and positive company culture, leadership must identify, develop, communicate, and demonstrate their company culture in a manner that resonates with everyone. Culture is not a story to be told. It is a story to live by. That means leadership has to talk the talk and walk the walk.

How do you measure the quality of a franchise company’s culture? Surveying franchise owners is a great place to start. When given the opportunity, they will tell you how well the franchise leadership team is executing the vision and culture of the company. To determine whether a company’s culture is positive, negative, or somewhere in between, Franchise Business Review surveys thousands of franchisees to reveal the best of the best.

“On a 100-point satisfaction scale, every franchise on our 2022 Culture100 List has an FBR Culture Score of 80+,” said Eric Stites, CEO of Franchise Business Review. “This puts them in the top quartile of all franchises surveyed!”

FBR’s Culture100 List is based on franchise companies that score the highest on these 12 questions:

  1. My franchisor acts with a high level of honesty and integrity
  2. I respect my franchisor
  3. I trust my franchisor
  4. Senior management promotes a clear vision for the company
  5. Senior management encourages a strong team culture
  6. Senior management involves franchisees in important company decisions
  7. Senior management is effective in driving our company forward
  8. My franchisor cares about my success
  9. My fellow franchisees actively participate in company programs and events (conferences, regional meetings, conference calls, etc.)
  10. I enjoy being part of this organization
  11. I feel that I am a valued member of this organization
  12. Would you recommend this franchise to others?
Includes owner satisfaction report
out of 100

Wild Birds Unlimited

Industry: Pet Services, Retail

Wild Birds Unlimited provides a comprehensive array of bird feeding products, as well as local nature information.

Investment: $197,919 - $325,763 Cash Required: $40,000
FirstLight Home Care senior care franchise opportunity caregiver with elderly
Includes owner satisfaction report
out of 100

FirstLight Home Care

FirstLight Home Care provides home care services, helping seniors and people recovering from illness, injury or surgery, adults with disabilities, veterans and anyone 18 and older who need in-home sup…

Investment: $113,300 - $197,900 Cash Required: $100,000
Includes owner satisfaction report
out of 100

Any Lab Test Now

Any Lab Test Now provides direct access to clinical, DNA and drug and alcohol lab testing services, as well as phlebotomy and other specimen collection services, through a retail storefront business m…

Investment: $133,900 - $227,900 Cash Required: $90,000