GrassRoots Turf franchise opportunity services industry company vehicle

GrassRoots Turf Franchise Opportunity

Own a GrassRoots Turf Franchise

The GrassRoots service model and technology platform allow for streamlined residual income and a business model that creates positive cash flow quickly, not to mention an asset you own. GrassRoots is a unique and high-performing brand within a lucrative and growing industry. When you join GrassRoots as a franchise partner, you receive outstanding support in many areas, including Operations Support, Marketing and Sales Support, Management tools, Purchasing power, Accounting & Legal support, and Ongoing Research and Development. With GrassRoots, a family-owned business, you are in business for yourself but not by yourself.

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GrassRoots Turf Awards from Franchise Business Review

2024 FBR Top
2023 Top Franchise

GrassRoots Turf Franchise Information

Business Model

The GrassRoots service model and technology platform allow for streamlined residual income and a business model that creates positive cash flow quickly, not to mention an asset that you own. GrassRoots is a unique and high-performing brand within a lucrative and growing industry.

Key Benefits

When you own a GrassRoots Turf lawn care franchise, you will be part of an exclusive program that differentiates your business from other lawn care companies.

Other lawn treatment companies need their trucks on the road to produce revenue. When it rains or during holidays and vacations, employees are off work. No work means no revenue and no cash flow. But with GrassRoots’ unique monthly installment billing, you can have a steady cash stream every month.

 

GrassRoots offers exclusive territories to their franchisees as one of the key benefits.

Exclusive territories can offer a competitive advantage in the franchise sales and marketing environment. As a result, the GrassRoots system will grant its franchisees an exclusive territory and use this as a competitive advantage against other non-territory franchise concepts.

GrassRoots offers territories based on a population in a specific market. Ideally, the size would be 100,000 to 250,000 in the MSA.

There may also be other factors, such as accounting for the number of homes in the area, the level of competition, the capabilities of the buyer, and others.

GrassRoots Turf franchise opportunity services industry team photo with logo

Training Programs

GrassRoots will teach you everything you need to know to be a success:

  • You will learn to operate your state-of-the-art GrassRoots tanker truck.
  • A simple sale system teaches you to make calls, measure the property, and activate services in less than five minutes.
  • GPS routing and scheduling keep your trucks moving efficiently from home to home.
  • Business management tools allow easy tracking of expenses and employee timecards.
  • A built-in sales funnel and automatic payment process gives you the time needed to focus on what’s most important, customer service and creating more customers.

As a member of the GrassRoots franchise team, you receive the following training:

  • Initial Training Program: Training is held at GrassRoots headquarters near Atlanta, Georgia. This is a two-week program typically scheduled six weeks before the franchise opening.
  • On-Site Training: Training held at the franchise location for 2 to 3 days to assist in the commencement of operations.
  • Refresher Training: Franchisee must attend one or two days of refresher training up to twice a year.

GrassRoots Turf franchise opportunity services industry company vehicle and team on lawn

Veterans Discount

GrassRoots offers veterans a 20% discount.

GrassRoots covers a variety of lawncare needs under a monthly plan. Trained  technicians know exactly what to do to maximize a monthly lawn service for clients.

Request Information
  • Min. Cash Required: $50,000
  • Net Worth Required: $100,000
  • Total Startup Investment: $100,800 - $151,600
  • Franchising Since: 2019
  • Franchise Units: 19

Available Markets

USA United States:

AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY

REQUEST MORE INFORMATION

I would like to explore funding for my business venture from Benetrends Financial (minimum investment $50K, US only).