Kid to Kid is leading the rapid growth of the children’s resale market with a proven, scalable model designed for long-term success. Combining strong growth potential, recession resilience, and proven profitability, Kid to Kid offers a franchise model built for today’s economy—and tomorrow’s. With over 115 locations and expanding, Kid to Kid connects with value-driven families who care about quality, savings, and sustainability. Franchisees benefit from 30+ years of experience, tech-enabled systems, innovative marketing, and hands-on support. Kid to Kid isn’t just a business—it’s a chance to build a thriving future, make a real impact, and lead the next generation of resale.

You don’t need a background in marketing to thrive with Kid to Kid. Our expert, in-house marketing team delivers a powerful blend of strategy, creative, and execution to help drive traffic and sales to your store. From targeted digital ad campaigns and engaging social media content to local event support, promotional rollouts, and loyalty program integration—we provide everything you need to connect with your customers and grow your business. We make modern marketing easy, so you can focus on what matters most: running a successful store.

At Kid to Kid, we set our franchisees up for long-term success with industry-leading training and unmatched support. Our comprehensive onboarding program includes a robust library of online training modules, in-depth sessions at our corporate office, and immersive, hands-on experience in a top-performing store. You’ll gain the knowledge and confidence to effectively buy inventory, manage operations, lead your team, and execute proven marketing strategies. Once your store is open, our support continues through every phase of ownership. You’ll have direct access to a team of experts in operations, technology, marketing, and more. Our franchise support team is here to help you adapt, grow, and succeed in an evolving retail landscape.

20% discount on Initial Franchise Fee