We work with REIT’s, current campground owners, and prospective franchisees on building, improving, or buying existing campgrounds. We are considered destination campgrounds, and not just a place to sleep. Jellystone Park™ Camp-Resorts have a reputation for excellence not only in the outdoor hospitality industry, but with their guests as well! The high quality of the Jellystone Park™ brand combined with the popularity of Yogi Bear™ make our group of camp-resorts among the most competitive, successful and popular in the industry. With this in mind, we have developed the following mission statement: “Yogi Bear’s Jellystone Park™ Camp-Resorts are dedicated to providing each guest with a quality camping experience in a clean and entertaining environment."
Interested in opening your own Yogi Bear's Jellystone Park (TM) Camp Resorts franchise? Take the next step and request more information.
Send Me More InformationThe Family MarketJellystone Park™ is the only campground chain in the United States focused solely on the family demographic. Other organizations have recently realized the potential for marketing to families, but we have been doing it for nearly 50 years. This experience, along with the uniqueness of the Yogi Bear™ and Jellystone Park™trademarks, offers a special niche unmatched in the camping industry.Franchisee Benefits
Training
Merchandise
Operations
Camp Resort offering RV accommodations and cabin camping.
Campground & RV Resort Marketing
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To assist your marketing efforts, we provide:
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Please contact us for more information.
There is no franchise initiation fee to become a Jellystone Park. In addition, you will receive a conversion package valued at over $11,000 that includes: a 10 foot Yogi Bear™ Statue, a Yogi Bear character costume, and a credit towards your Jellystone Park entrance sign.
There is a 1 percent marketing fee plus a 0.5 percent Club Yogi Rewards royalty applicable to all gross revenues.
A 6 percent operating royalty is paid only on the growth you have above your current business. Example: If your current gross sales are $500,000 for the past 12 months, 6 percent is paid only on the gross dollars above $500,000.
The Yogi Bear 10 foot statue and entrance sign must be installed at your cost. (As noted above, we provide the statue and a credit toward the purchase of an entrance sign.)
Jellystone Park branded facility signage will be required. Buildings such as the registration area, camp store, laundry, playground and other park amenities will require Yogi Bear-themed signage to build brand awareness as a Jellystone Park. The number and cost of the signs will vary depending on the number of amenities at your facility and size of the signs you choose. A branded signage package costs between $3,000-$15,000 for your campground.
New franchise locations need to purchase Yogi Bear branded merchandise to sell to guests. An average first order of merchandise for resale can be $3,000-$21,000, but we require a minimum of $6,000. Remember, however, that merchandise is an important profit center for your campground. In addition, Leisure Systems’ retail team will assist you with store layout, order selection, display options and other questions you may have.
Please contact us for more information.
Please contact us for more information.
No, Leisure Systems Inc. (LSI) has created extensive training programs for both new and experienced Jellystone Park™ owners. We strive to keep our owners and operators on the forefront of the camping industry through a variety education opportunities including conferences, seminars on hot topics, notable speakers and a resource library.
Please contact us for more information.
$200,000
$400,000
$63,000 - $5,000,000
1969
1969
78
"We’ve been in the Jellystone franchise system for 20 years this year. It was a family endeavor to begin with, but over those 20 years we’ve seen significant growth of our campground. In particular, just the last three years in a row we’ve been up double digits, 10-11% points three years in a row. We’ve really been coming on strong, and continue to see good growth coming out of the brand."
Rick Spear | Estes Park, CO
Yogi Bear's Jellystone Park (TM) Camp Resorts Franchise Owner