Franchise Opportunity Rating
Review completed: July 2019
$100,000 - $150,000
$200,000 - $400,000
$136,500 - $334,925
DreamMaker Bath & Kitchen has a rich heritage in home remodeling franchising. It started out as part of The Dwyer Group, which has decades of experience helping plumbers, electricians, landscapers and others build successful franchise businesses. In 2003, Doug Dwyer purchased DreamMaker as a separate entity. He retains close family ties to some of the leadership of The Dwyer Group and benefits from the deep franchising history that was established by his father, the late Don Dwyer Sr., a visionary businessman. His father also started the International Franchise Association’s VetFran program, which offers discounts to make franchise ownership more affordable for veterans.
Actual owner reviews from our third party, independent surveys.
"One of the great benefits of being a DreamMaker franchisee is the support, availability, and camaraderie offered by each and every other franchisee."
Denise, Single Unit Owner / Large Market (250,000 - 499,999 population), Overall Brand Rating: 97 FSI
"Business systems and processes are a clear strength of DreamMaker. They continue to integrate tools, templates and systems electronically that will increase efficiency."
Brad, Single Unit Owner / Large Market (250,000 - 499,999 population), Overall Brand Rating: 98 FSI
"Along with many other benefits of this organization, their Core values align with mine, and were a key component that led me to choose this company."
Anonymous, Two Units, Large Market (250,000 - 499,999 population), Overall Brand Rating: 93 FSI
DreamMaker’s marketing department and business coaches will help you develop a 12-month marketing plan to make your business visible in your community, utilizing everything from home shows to advertisements, postcards, yard signs, website, and digital advertising. We also help franchise owners analyze the ROI on their marketing spends and adjust their plan to get the highest return. We train all our franchisees on how to market their business using our tested marketing systems, our 5 Pillars of Marketing System and our GPS marketing system.
A typical day as a franchisee could consist of touring the DreamMaker Design Center looking at kitchen or bath displays with a client, or showing them a 3-D rendering design of what their dream bathroom is going to look like (or somewhere in between!).
The total investment for a DreamMaker Bath & Kitchen franchise ranges from $136,700 to $334,925. Your total investment depends on if you are starting your own business or converting an existing remodeling business. Start-ups usually cost closer to $350,00; conversions fall towards the lower end of the total investment range. We also ask that prospects have a minimum net worth of $350,000 - $400,000, with a minimum liquid capital of $125,000. DreamMaker does offer financing options through third parties.
DreamMaker Bath & Kitchen franchise owners had $1.1M in average unit store sales in 2018, according to our 2019 FDD. DreamMaker franchisees also had an average gross profit margin of 47.6% in the top quartile of 2018, according to our 2019 FDD.
DreamMaker Bath & Kitchen has created the Mutual Evaluation Process that usually goes on for 90 days. During these 90 days, we take the time to learn about each other and decide if we are the right fit. After it is decided that we are the right fit for one another and the franchise agreement is signed, you will go through onboarding and training. Our onboarding and training processes are separated into three different phases that take a total of roughly 14 weeks to complete.
Prior remodeling and construction experience can help, but it is not required. You do need to have some basic knowledge of home repair, and be interested in home design, but you can hire skilled carpenters to handle production work. The ability to learn and apply new information is needed. The most important thing is to have a passion for listening to people and helping make their dreams a reality, while offering guidance to help them get the most enjoyment out of their home.
DreamMaker is a proud participant in the International Franchise Association’s VetFran Program, and several of our current franchisees have served in the military. If you are an honorably discharged veteran who meets our qualifications for purchasing a franchise, we will discount the initial franchise fee by $5,000.
DreamMaker Bath & Kitchen has systems in place to help business owners earn strong margins and live the quality of life they deserve. DreamMaker offers training and support at an unusual level. We have an above average ratio of franchise business coaches to franchisees. We offer ongoing dedicated marketing support that continues past the first year of owning a DreamMaker franchise. DreamMaker has a proven sales system to help win new and repeat business. Our business model supports all aspects of all interior remodeling yet positions us as experts in kitchen and baths. This business model also encompasses all aspects of a client’s job, so franchisees can ensure an excellent customer experience. Each of our franchise locations have beautiful design centers in an ideal location for their target market.
DreamMaker Bath & Kitchen offers support for different aspects of the business. Owners will have a dedicated franchise coach that is there for them from the moment they sign a franchise agreement to the moment they close or sell their DreamMaker franchise. DreamMaker Bath & Kitchen has Next Level Groups, where franchisees are able to meet and learn from each other. We also offer support through the business systems we have in place for operations, marketing, accounting and sales. For instance, we offer: i. Dedicated Marketing Support and Bi-Annual Planning Check-Ins ii. Proven Sales System and Training to close sales iii. Production System and Training to provide a smooth customer experience in the home iv. Recruiting System and Portal to hire the right people v. Client Research and Training to continue to understand the DreamMaker Client vi. Two Events per year where DreamMaker franchisees get together to learn the latest topics to excel in marketing, technology, production, sales, management and networking with their fellow franchisees.
DreamMaker Bath & Kitchen’s business model includes business systems for multiple aspects of the business that we call our 7-4-1 model. They consist of systems for each: Financial, Marketing, Sales, Design, Management, Production, Communications, Personnel, Ownership, Leadership, Management and Administration. In addition to these systems, we have a proprietary software platform called EMT2.5. This proprietary, easy-to-use technology helps you track leads and sales, provides reports and enables our franchisees to estimate and generate proposals accurately. The foundation of this DreamMaker Bath & Kitchen business model is our mission, vision and Code of Values, which helps us strive to create an enjoyable world-class experience for our customers.