Franchise Opportunity Rating
Review completed: October 2021
$63,300 - $86,250
13900 US Highway 19 N
Clearwater, FL 33764
1-800-497-8360 x 236
Email: [email protected]
Marketing company Our Town America connects local businesses with new movers and helping turn them into loyal, long term customers. Our Town America conducted their franchise review with US franchisees in September 2020, and collected feedback from 98% of the active franchisees (39).
The Our Town America franchisees continue to rate the franchise system and team high in satisfaction. Franchisees are supportive of each other, and the management team.
Franchise Business Review has worked with over 1,100 franchise systems. We independently contact all open and active franchisees and invite them to participate in our satisfaction survey. Only the brands that exceed our satisfaction benchmark are displayed on our website. Not all brands share their results publicly, but Our Town America shares their satisfaction scores to show their commitment to franchise relationships, their culture, and transparency.
Actual owner reviews from our third party, independent surveys.
"The individuals at the corporate office (franchisor) are so helpful. There is support in every facet of the business."
Michael, Single Unit Owner, Major Metro (500,000+ population)
"I feel as though my franchisor has always sincerely cared about my level of success, reflects integrity and promotes a 'family' atmosphere within the organization."
Chris, Multi-Unit Owner, Major Metro (500,000+ population)
"Our Town is constantly trying to improve and innovate."
Scot, Single Unit Owner, Major Metro (500,000+ population)
The Owner-Operator should start each day with the intent of building a sales organization. Owners will network in their own community initially and present the Our Town America Program to local businesses who fit within our top 30 most successful categories conducive to attracting new movers. These businesses sign annual agreements to take advantage of their specific category exclusivity while locking out their competition. Owners will go out on sales calls, while also stopping by existing clients to build retention as well as further strengthen their business relationship. It's typical for the franchise owner to be out in their territory 3-4 days per week with one office day to allow for follow-up and any office duties.
Our current franchise fee is $47,500.00 with the investment range being $63,300 - $86,250.
Earnings are dependent upon the franchisee developing their territory. Our Town America also has an Item 19 in our current FDD.
Approximately 4-6 weeks allowing for the 3-week online training module, one week classroom training at Corporate and one week of field training.
A background in sales is recommended, although not necessary to be successful. A huge requirement of ours is the strong desire and ability to follow a proven business model. They should be a self-starter who understands the benefit of building strong business relationships within their community.
Yes. We have a Veteran's program that offers a reduced Initial Franchise Fee to veterans who received an honorable discharge from a branch of the United States military. If qualified for this discount, we will reduce the Initial Franchisee Fee by $10,000.
Our training and support are exemplary. Initial training at the corporate office is 5 days. After classroom training, an experienced field trainer from our corporate office will spend up to five days in the field with the franchisee. This hands-on training will help them launch their new franchise with an expert by their side. Once they are trained, our support continues with 1-800 line phone assistance, as well as continuing training opportunities throughout the year. Every other week, the franchisees huddle for a conference call hosted by the franchisor to learn new approaches, while sharing best practices and employing new technologies to help build and grow their business.
Our Town America is a new mover marketing organization that is a very strategic marketing partner integrating direct mail marketing with digital technology; we help each business that we work with target a specific audience each month that they'll have the best chance of turning into regular customers. Unlike traditional direct mail, Our Town America franchisees have the unique ability to connect businesses with a new set of new movers every month.
Our Town America Corporate provides scheduled calls, for a nominal fee, from their trained appointment setters. Also, we offer the option for the Corporate Sponsor Management Department to manage and maintain current clients, allowing the franchisee to focus solely on sales.
Jane & Tom McElhaney are multi-unit Our Town America franchise owners. They own The Greater Charlotte Metro area & Columbia, SC and are regional developers for South Carolina. They are one of Franchise Business Review's 2018 Rockstar Franchisees!
Chris Beer purchased his Our Town America franchise, which assists local business owners by reaching new movers in their area with enticing direct mail offers, in Atlanta in 1999. He shares insight into his franchising experiences and suggestions regarding how to strategically invest in a franchise.