British Swim School Franchise

British Swim School is a franchise dedicated to providing an opportunity for children to learn how to swim, no matter what age.Their classes have been proven to prevent child drownings by utilizing one-of-a-kind techniques taught by experienced instructors. As a franchise owner, you never have to teach a lesson (unless you want to). The company rents pools and finds you water, so there are no costs for buildout, maintenance, or upkeep.

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British Swim School Franchise Opportunity

British Swim School has leveraged a proven franchising model to become a leader in the $5 billion Learn to Swim School industry. With British Swim School being one of the Top Low Cost franchises under $100k and an easily scalable model, with the added bonus of being a purpose-driven brand providing a life-skill to your community, it is widely considered an invaluable resource for potential franchisees looking for low-cost franchise opportunities. Backed by multi-brand franchisor, Buzz Franchise Brands – winner of inc. 500, British Swim School helps franchisees dive in!

Buying a franchise is a major decision, but the exploratory process to find the best franchise opportunity for you doesn’t have to be painful, and you don’t have to do it alone. Our mutual evaluation process is incredibly high touch, ensuring you receive all of the information you need to make an informed decision.

British Swim School is the North American leader in “learn to swim” programs. The company was revolutionary in developing a water survival program that enables young children to first survive a water incident and then develop the life-long skill of swimming. To build upon our existing presence in Canada, we have launched a CANADIAN FOUNDATION INITIATIVE – and we want you to be among this elite team. Spots are limited – don’t miss your chance!

As a Canadian Foundation member, you’ll benefit from: one free territory when you invest in one or two territories, A $5,000 marketing credit to help start building your business right away, membership to a tight-knit community with nine other Canadian British Swim School franchisees who are sharing in the journey as a new franchise owner, and Significant attention and continued support from our corporate leadership team – with two dedicated team members in Canada – to ensure you are as successful as possible.

Franchising with British Swim School

Key Benefits

DEMAND: We provide warm water, small classes, highly trained instructors and unique programs with revolutionary techniques that are proprietary to British Swim School. Our gentle, fun and effective instruction ensures an incredible customer retention rate. Last year alone our 200-plus locations taught nearly 700,000 lessons. Our acclaimed aquatic program, combined with our fantastic franchise owners, means British Swim School is a recognized industry leader.

LOW INVESTMENT: The common perception is that to create a million-dollar franchise business, you need a huge chunk of capital. Not with British Swim School. Our model allows entrepreneurs with limited capital or those who don’t want a six or seven figure investment risk hanging on their shoulders to launch their swim school and start generating revenue.

NO BUILD OUT COSTS: We help our franchise owners acquire “access to warm water” by partnering with predominantly indoor pool owners in fitness centers, hotels, schools, and other community facilities. We contract with these underutilized pools to bring in revenue for the facility owner, and of course for the franchisee. By using pool “space” managed by others, there are no ongoing costs associated with maintaining the facility. It’s a win-win situation!

NATIONAL PARTNERSHIPS: British Swim School has existing partnerships with national fitness organizations like LA Fitness and 24 Hour Fitness and is working to secure additional partnerships at a national level. The company has also developed multiple local partnerships with other fitness centers, hotels and community centers. This helps our franchise owners to acquire warm, indoor pools quicker, without the need to negotiate new contracts with every location.

Marketing Support

Our in-house marketing department acts as your very own marketing agency, supporting you with digital marketing, social media, direct mail, public relations, and more! With proven marketing strategies, turn-key programs, and a full suite of digital solutions, we’re your partner in building awareness and recruiting new students to grow your business and spread the mission of British Swim School. Through our Shared Services teams, we also offer in-house reporting and analytics, providing you with real-time insight into the health of your business.

Training Programs

Once a candidate is awarded a franchise, we provide comprehensive business and aquatics training to teach our newest owners everything they need to know. After graduation, we remain committed to the success of our franchise partners and provide ongoing training and education to help you maximize success as your business matures. Additionally, each franchise owner is paired with a dedicated business coach, who is available to assist with any operational questions you have – from budgeting, finding your pool, hiring, training and more! They also schedule frequent site visits with each franchise owner so you can receive the best support possible! While many of our owners prefer to be hands-on owner-operators, it is also possible to start as a semi-absentee model, with the right team in place. Beginning with 1-2 office staff and 2-3 instructors, this business model allows for a lot of room for growth.

British Swim School Cost & Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

  • Initial Investment

    The total estimated cost for establishing the business (including: franchise fee, fixed assets, inventory, deposits, other fees and costs, and the working capital required for initial start-up).
    Net worth is the value of all assets, minus the total of all liabilities (what is owned minus what is owed).

    $93,700 - $125,850
  • Net Worth Requirement

    Net worth is the value of all assets, minus the total of all liabilities (what is owned minus what is owed).

    $150,000
  • Cash Requirement

    Your liquid capital, or the cash you need on-hand in order to be able to enter into the franchise agreement.

    $75,000

British Swim School Videos

Learn what makes British Swim School an in demand & family first franchise opportunity

British Swim School Awards from Franchise Business Review

2022 Rock Star
2022 Top 200
2022 Best Culture
2021 Best Culture
2021 Multi-Unit
2021 Rockstar
2021 Recession Proof
2021 Top Women
2021 Top
2020 Franchise Rockstar

Connect with British Swim School Franchise Today

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British Swim School is a franchise dedicated to providing an opportunity for children to learn how to swim, no matter what age.Their classes have been proven to prevent child drownings by utilizing one-of-a-kind techniques taught by experienced instructors. As a franchise owner, you never have to teach a lesson (unless you want to). The company rents pools and finds you water, so there are no costs for buildout, maintenance, or upkeep.

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  • Cash Required: $75,000
  • Net Worth Required: $150,000
  • Total Startup Investment: $93,700 - $125,850
  • Franchising Since: 2011
  • US/Canada Franchise Units: 172

Available Markets

USA United States:

AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY

CA Canada:

AB, BC, MB, NB, NL, NS, NT, NU, ON, PE, QC, SK, YT