DEMAND: We provide warm water, small classes, highly trained instructors and unique programs with revolutionary techniques that are proprietary to British Swim School. Our gentle, fun and effective instruction ensures an incredible customer retention rate. Last year alone our 200-plus locations taught nearly 750,000 lessons, a 100,000 lesson increase from the year prior. Our acclaimed aquatic program, combined with our fantastic franchise owners, means British Swim School is a recognized industry leader.

LOW INVESTMENT: The common perception is that to create a million-dollar franchise business, you need a huge chunk of capital. Not with British Swim School. Our model allows entrepreneurs with limited capital or those who don’t want a six or seven figure investment risk hanging on their shoulders to launch their swim school and start generating revenue.

NO BUILD OUT COSTS: We help our franchise owners acquire “access to warm water” by partnering with predominantly indoor pool owners in fitness centers, hotels, schools, and other community facilities. We contract with these underutilized pools to bring in revenue for the facility owner, and of course for the franchisee. By using pool “space” managed by others, there are no ongoing costs associated with maintaining the facility. It's a win-win situation!

NATIONAL PARTNERSHIPS: British Swim School has existing partnerships with national fitness organizations like LA Fitness and 24 Hour Fitness and is working to secure additional partnerships at a national level. The company has also developed multiple local partnerships with other fitness centers, hotels and community centers. This helps our franchise owners to acquire warm, indoor pools quicker, without the need to negotiate new contracts with every location.

Once a candidate is awarded a franchise, we provide comprehensive business and aquatics training to teach our newest owners everything they need to know. After graduation, we remain committed to the success of our franchise partners and provide ongoing training and education to help you maximize success as your business matures. Additionally, each franchise owner is paired with a dedicated business coach, who is available to assist with any operational questions you have – from budgeting and hiring to training and more! They also schedule frequent site visits with each franchise owner so you can receive the best support possible!
 

British Swim School is the North American leader in “learn to swim” programs. The company was revolutionary in developing a water survival program that enables young children to first survive a water incident and then develop the life-long skill of swimming. For 40 years, British Swim School’s gentle, fun and effective instructional program has made it the preferred choice for parents and students of all ages.

Recently named #222 on Entrepreneur’s Franchise 500 list and #38 among the Top Franchises Under $150k, British Swim School’s business model offers a lower investment approach with no build out costs, enabling a faster start-up and shorter path to profitability. Forget the real estate and construction headaches - we partner and contract with fitness centers, schools, hotels, and other venues with underutilized, indoor pools. Franchisees rent pool lanes for specific days/hours to hold lessons and don’t have to worry about the ongoing maintenance of managing a swim facility. At the same time, the partner facility brings in some extra revenue during a time their pool would have otherwise been empty; a true win/win situation!
 

Our in-house marketing department acts as your very own marketing agency, supporting you with digital marketing, social media, direct mail, public relations, and more! With proven marketing strategies, turn-key programs, and a full suite of digital solutions, we’re your partner in building awareness and recruiting new students to grow your business and spread the mission of British Swim School. Through our Shared Services teams, we also offer in-house reporting and analytics, providing you with real-time insight into the health of your business.

Our total investment is $91K - $145K, which includes initial marketing investment to get the business launched. Franchisee fees start at $39,500 for one territory, increasing to $49,500 for two territories and $59,500 for three territories. We work with our candidates to secure financing, please contact us to learn more about these options.

Contact us directly to learn more.
 

Our business model allows our owners to open quickly - typically within 90-120 days.

No - all training, including both operations and in-water aquatics, is provided.

Yes - British Swim School appreciates the service and contributions of our veterans and is proud to be a five star member of the VetFran program. If you qualify to participate in this program, you may be eligible for a discount of $8,000 off of the initial franchise fee for the first British Swim School franchise.