Gotcha Covered Franchise Opportunity

Own a Gotcha Covered Franchise

You’re obviously dreaming of something more out of your life- more income, more flexibility in your schedule, more time with family and friends, more meaning, more challenge, more equity in your own business, etc. If this sounds like you, we are pleased to tell you more about how Gotcha Covered can help you achieve all of these dreams.

The Best Opportunity You’ve Never Thought Of

Gotcha Covered is a window covering franchise that provides custom window treatments to businesses and residential customers and offers virtually everything for the inside of the window including blinds, shades, shutters, window film, curtains, draperies, and more.

Rather than focusing on just hard treatments like blinds, we offer our customers virtually every type of window treatment available including high-margin soft treatments like drapes. This is a flexible business with an excellent work/life balance where franchise owners can work from home initially and have the option to expand into a retail storefront later.

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Gotcha Covered Awards from Franchise Business Review

2024 Top Womens
2024 FBR Top
2023 Most Innovative
2023 Best Culture
2023 Recession Proof
2023 Low-Cost
2023 Top Franchise
2022 Most Innovative
2022 Top Veterans
2022 Top Low-Cost
2022 Top Women
2022 Top 200
2022 Best Culture

Gotcha Covered Franchise Information

Business Model

Gotcha Covered franchisees enjoy a high income potential, impressive margins, and a great lifestyle selling blinds, shutters, shades and custom draperies to the home and commercial markets.

Key Benefits

More income, more flexibility in your schedule, more time with family and friends, more meaning, more challenge, more equity in your own business, etc. If this sounds like you, we are pleased to tell you more about how Gotcha Covered can help you achieve all of these dreams.

Marketing Support

Direct Marketing

In addition to the A-NET® strategy, our franchisees generate leads through a variety of direct marketing programs. These marketing and advertising campaigns target consumers directly through many types of media, both offline and online. The foundation of our powerful online marketing strategy is a partnership with Scorpion, a leader in Internet marketing for multi-location businesses like ours. In a 2018 survey of over 300 franchise systems, Scorpion was ranked the #1 digital marketing provider.

Scorpion, through their sophisticated digital marketing platform, gives each one of our franchisees an individual location page that is mobile-friendly and customized, optimized, and localized for their specific market. Scorpion makes sure that all of our location pages are discoverable across the Internet and found in all the places that people look online for our products and services. Scorpion is very strong in SEO (Search Engine Optimization) performance and virtually all of our location pages are on the first page of Google for many important keyword terms. Each location page comes with a robust dashboard that lets you see statistics about the visits and leads that have been generated by our website, how you’re performing from an SEO perspective, as well as all of your online reviews from sites across the Internet. Scorpion also offers a full suite of optional online marketing options, including Pay Per Click (PPC), social media marketing (Facebook, YouTube, Instagram), banner advertising, retargeting, maps marketing, Gmail marketing, and more.

Additionally, we have partnered with other leading direct marketing companies, such as:

  • Houzz
  • Facebook
  • Yelp
  • Angie’s List
  • HomeAdvisor
  • Valpak
  • Constant Contact
  • Money Mailer, and
  • Many More

Each of these programs and partnerships has been negotiated by Gotcha Covered to give you pricing/benefits that your competition simply cannot achieve on their own. We also have a full line of professional marketing material to help you promote and grow the Gotcha Covered brand, including:

  • Folders
  • Business Cards
  • Brochures
  • Vehicle Wraps
  • Home Show Displays
  • Kiosks
  • Promotional Materials
  • Signs and Banners, and
  • Much More


The statistics about the power of referral marketing are indisputable; here are just a few:

  • People are 4 times more likely to buy when referred by a friend. Nielsen
  • 65% of a company’s new business is from referrals. New York Times
  • The lifetime value of a referred customer is 16% higher than a non-referred customer.

The Journal of Marketing

That’s why we have developed- and continue to hone- a powerful marketing strategy that we call A-NET®. A-NET® is an acronym that stands for Affinity Network Empowerment Team, and it is a systematic approach to identifying and setting up referral relationships with those individuals and companies that also serve our common customer- the homeowner. We recognize that referral-based marketing creates a level of trust above and beyond virtually any other form of marketing. By learning how to set up and maintain productive A-NET® relationships with designers, paint stores, builders, etc., our franchisees leverage the power of their local community to become a trusted source of window treatments for homeowners and businesses all across their territory!

Social Media Campaign

We will help you build your very own Gotcha Covered Facebook Page and generate and post content for you on a regular basis. Regardless of your current engagement with Facebook, we will show you how to leverage Facebook in your business.

Training Programs

Initial Training

Our Initial Training program begins with a comprehensive pre-training checklist that is begun once a franchisee completes the onboarding paperwork. Our new franchisees then come to training a few weeks later for a full week of in-class training at our corporate training location in Denver, Colorado. This comprehensive program is designed and taught by our own seasoned industry experts who have the experience, knowledge and passion to teach you the window covering business inside and out. The first week of Initial Training will include the following topics:

  • Welcome and Orientation
  • Technical Measuring
  • General Product Information
  • Industry Overview
  • Marketing and Sales
  • CRM/Business Management
  • Company Resources

After the first week of Initial Training, our franchisees return home for a full second week of training in their home market. In this week, you will get in-depth product knowledge training directly from our vendor partners so that you more fully understand our complete line of products. You will also view webinars and have calls and meetings with Corporate, as well as other vendors and suppliers.

Following the second week of Initial Training, we will work with you on your Launch Campaign and performance forecast. We will customize a list of priorities and tasks for you to accomplish so that you have a clear sense of the things you need to do to launch your business in the days and weeks immediately following training.

It’s important to note that we do not take a ‘cookie-cutter’ approach to training our new franchisees. We understand that everyone comes to us with a unique mix of work experience, skill set, personality, budget, territory, life situation, and goals.

Advanced Training

Our training and support does not end once the Initial Training period is over, however. After you have been in your market for a couple of months, we will bring you back into Denver for our Advanced Training class. With some relevant experience under your belt, you will have knowledge and context to make this kind of training very meaningful. This class consists of several days of sessions and workshops hosted by Corporate in which you get to spend time working with other new franchisees on a variety of topics, such as:

  • Advanced Product Knowledge
  • Honing Your Marketing Campaigns
  • Advanced Sales Skills
  • Strategic Business Planning

These sessions are designed to be open and flexible so that you can share your successes,

challenges and opportunities with others in the same stage in business development. With the combination of Corporate-led sessions and peer workshops, you will accelerate your understanding of the business and ultimately return back to your market much more prepared

to dominate your territory.

With our extensive initial training, you can now see why we say that “you are in business for

yourself- but not by yourself”!

Ongoing training and support

  • Business Development Webinars
  • One on one support with industry experts
  • Vendor webinars
  • Software training and updates


Gotcha Covered’s extensive Intranet system called Gotcha Connected is a virtual warehouse

where we store all of the electronic resources that you need to run and grow your business,


  • Business Operations Resources
  • Marketing and Sales Tools
  • Company Information
  • Internal Forum
  • Product and Vendor Information
  • Corporate Calendar, and
  • Much More

Gotcha Covered Franchise Videos

Learn what makes Gotcha Covered an in demand & flexible franchise opportunity

Gotcha Covered is a window covering franchise which provides custom window treatments to businesses and residential customers and offers virtually everything for the inside of the window including blinds, shades, shutters, window film, curtains, draperies, and more.

Request Information
  • Min. Cash Required: $100,000
  • Total Startup Investment: $100,050 - $122,055
  • Franchising Since: 2009
  • Franchise Units: 163

Available Markets

USA United States:


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I would like to explore funding for my business venture from Benetrends Financial (minimum investment $50K, US only).