You’re obviously dreaming of something more out of your life- more income, more flexibility in your schedule, more time with family and friends, more meaning, more challenge, more equity in your own business, etc. If this sounds like you, we are pleased to tell you more about how Gotcha Covered can help you achieve all of these dreams.
The Best Opportunity You’ve Never Thought Of
Gotcha Covered is a window covering franchise that provides custom window treatments to businesses and residential customers and offers virtually everything for the inside of the window including blinds, shades, shutters, window film, curtains, draperies, and more.
Rather than focusing on just hard treatments like blinds, we offer our customers virtually every type of window treatment available including high-margin soft treatments like drapes. This is a flexible business with an excellent work/life balance where franchise owners can work from home initially and have the option to expand into a retail storefront later.
Gotcha Covered franchisees enjoy a high income potential, impressive margins, and a great lifestyle selling blinds, shutters, shades and custom draperies to the home and commercial markets.
More income, more flexibility in your schedule, more time with family and friends, more meaning, more challenge, more equity in your own business, etc. If this sounds like you, we are pleased to tell you more about how Gotcha Covered can help you achieve all of these dreams.
Direct Marketing
In addition to the A-NET® strategy, our franchisees generate leads through a variety of direct marketing programs. These marketing and advertising campaigns target consumers directly through many types of media, both offline and online. The foundation of our powerful online marketing strategy is a partnership with Scorpion, a leader in Internet marketing for multi-location businesses like ours. In a 2018 survey of over 300 franchise systems, Scorpion was ranked the #1 digital marketing provider.
Scorpion, through their sophisticated digital marketing platform, gives each one of our franchisees an individual location page that is mobile-friendly and customized, optimized, and localized for their specific market. Scorpion makes sure that all of our location pages are discoverable across the Internet and found in all the places that people look online for our products and services. Scorpion is very strong in SEO (Search Engine Optimization) performance and virtually all of our location pages are on the first page of Google for many important keyword terms. Each location page comes with a robust dashboard that lets you see statistics about the visits and leads that have been generated by our website, how you’re performing from an SEO perspective, as well as all of your online reviews from sites across the Internet. Scorpion also offers a full suite of optional online marketing options, including Pay Per Click (PPC), social media marketing (Facebook, YouTube, Instagram), banner advertising, retargeting, maps marketing, Gmail marketing, and more.
Additionally, we have partnered with other leading direct marketing companies, such as:
Each of these programs and partnerships has been negotiated by Gotcha Covered to give you pricing/benefits that your competition simply cannot achieve on their own. We also have a full line of professional marketing material to help you promote and grow the Gotcha Covered brand, including:
A-NET®
The statistics about the power of referral marketing are indisputable; here are just a few:
The Journal of Marketing
That’s why we have developed- and continue to hone- a powerful marketing strategy that we call A-NET®. A-NET® is an acronym that stands for Affinity Network Empowerment Team, and it is a systematic approach to identifying and setting up referral relationships with those individuals and companies that also serve our common customer- the homeowner. We recognize that referral-based marketing creates a level of trust above and beyond virtually any other form of marketing. By learning how to set up and maintain productive A-NET® relationships with designers, paint stores, builders, etc., our franchisees leverage the power of their local community to become a trusted source of window treatments for homeowners and businesses all across their territory!
Social Media Campaign
We will help you build your very own Gotcha Covered Facebook Page and generate and post content for you on a regular basis. Regardless of your current engagement with Facebook, we will show you how to leverage Facebook in your business.
Initial Training
Our Initial Training program begins with a comprehensive pre-training checklist that is begun once a franchisee completes the onboarding paperwork. Our new franchisees then come to training a few weeks later for a full week of in-class training at our corporate training location in Denver, Colorado. This comprehensive program is designed and taught by our own seasoned industry experts who have the experience, knowledge and passion to teach you the window covering business inside and out. The first week of Initial Training will include the following topics:
After the first week of Initial Training, our franchisees return home for a full second week of training in their home market. In this week, you will get in-depth product knowledge training directly from our vendor partners so that you more fully understand our complete line of products. You will also view webinars and have calls and meetings with Corporate, as well as other vendors and suppliers.
Following the second week of Initial Training, we will work with you on your Launch Campaign and performance forecast. We will customize a list of priorities and tasks for you to accomplish so that you have a clear sense of the things you need to do to launch your business in the days and weeks immediately following training.
It’s important to note that we do not take a ‘cookie-cutter’ approach to training our new franchisees. We understand that everyone comes to us with a unique mix of work experience, skill set, personality, budget, territory, life situation, and goals.
Advanced Training
Our training and support does not end once the Initial Training period is over, however. After you have been in your market for a couple of months, we will bring you back into Denver for our Advanced Training class. With some relevant experience under your belt, you will have knowledge and context to make this kind of training very meaningful. This class consists of several days of sessions and workshops hosted by Corporate in which you get to spend time working with other new franchisees on a variety of topics, such as:
These sessions are designed to be open and flexible so that you can share your successes,
challenges and opportunities with others in the same stage in business development. With the combination of Corporate-led sessions and peer workshops, you will accelerate your understanding of the business and ultimately return back to your market much more prepared
to dominate your territory.
With our extensive initial training, you can now see why we say that “you are in business for
yourself- but not by yourself”!
Ongoing training and support
Intranet
Gotcha Covered’s extensive Intranet system called Gotcha Connected is a virtual warehouse
where we store all of the electronic resources that you need to run and grow your business,
including:
Learn what makes Gotcha Covered an in demand & flexible franchise opportunity
Buying a franchise is a big investment of both time and money! Every franchise opportunity is different, and it's critical to choose the one that can best meet your unique needs and goals. In this eBook, we share insights from a number of franchise owners across various industry segments, addressing the common questions and concerns among potential franchise buyers plus the many benefits and rewards that come from franchise ownership.
In the world of franchising, a company's culture can ultimately impact how franchisees and their employees feel about their company, their roles and responsibilities, their customers, and brand. Whether positive or negative, franchise brand culture will influence its success.
If you’ve been exploring home improvement franchises, FBR can help you find the right home improvement franchise opportunity based on exemplary satisfaction ratings.
United States:
AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY
Canada:
AB, BC, MB, NB, NL, NS, NT, NU, ON, PE, QC, SK, YT
