Molly Maid Franchise Opportunity

Own a Molly Maid Franchise

For nearly 40 years, Molly Maid® has been helping people like you start, run, and grow their own businesses. Our franchise owners aren’t the ones cleaning houses, but rather they are leading teams to provide services that free up time for our customers – time to attend their children’s sports games, time to unwind on the weekends, or time to do anything except clean their homes.

Our proven business system and extensive resources can help you become a successful franchise owner. Or, if you already own a cleaning service, our recognized brand, powerful marketing tools, and time-tested systems can help you grow that business.

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Molly Maid Awards from Franchise Business Review

2024 Top Womens
2024 FBR Top
2023 Top Veterans
2023 Most Profitable
2023 Rock Star
2023 Recession Proof
2023 Top Franchise
2022 Most Innovative
2022 Most Profitable
2022 Top Veterans
2022 Rock Star
2022 Top 200
2020 Franchise Rockstar
2020 Top Veterans
2020 FBR Top
2019 Services
2019 FBR Top
2019 FBR Rockstar
2019 FBR Multi-Unit
2019 FBR Veterans
2019 FBR Low Cost

Molly Maid Franchise Information

Business Model

Executive Ownership: Our model encourages franchise owners to lead, not provide the cleaning services themselves. We provide resources to help you train your staff members so you can focus on developing your business.

Established Business Model: We’ll give you a roadmap and the systems you’ll need to succeed.

Recurring Revenue: You’ll provide services that generate steady, recurring cash flows from your regular customers. You’ll also have opportunities to seek one-time and occasional cleaning jobs to build awareness, generate additional income, and convert new prospects into regularly scheduled customers.

Work/Life Balance: You can maintain family-friendly work hours with no on-call or emergency work.

Set Up for Scalable Growth: You can add cars and staff members to scale your business quickly to promote growth.

Key Benefits

Community of Support: You’ll get access to a network of over 200 franchise owners serving over 460 franchise territories. These owners are ready to provide guidance and advice to help you succeed. We truly believe we are stronger together, and our franchise owners can count on a network of support throughout their business journey.

Marketing Resources: We provide robust brand and marketing support at both the national and local levels. National brand marketing is led by a team of experts on behalf of all franchise owners. From strategy to creative asset development and brand marketing initiatives, our resources and programs will help you create brand awareness and generate leads. At the local level, we provide performance marketing tools, plans and resources that franchise owners can easily customize and deploy in their local markets. We also provide individualized support to new owners and underperforming franchises to boost engagement and success.

Supplier Discounts: Through ProTradeNet, Molly Maid owners gain access to pricing discounts and rebates from over 250 vendors. This results in savings on a wide variety of products and services including equipment, supplies, and much more.

Marketing Support

At Molly Maid, we are continuously investing in the success of our franchise owners. We’ll ensure you have access to a full range of marketing strategies and programs to support the growth of your business.

Online Advertising: From SEO and ad placement to paid online advertising, we help you increase your brand awareness in places where people are looking for the services you’ll offer.

Social Media Account Management: Leverage the recognizable Molly Maid brand on social media platforms including Facebook, Twitter, Yelp, and others. We help franchise owners manage their online presence so they can focus on growing their business.

Customer Retention: Keeping customers coming back for repeat service is at the core of our business model. A satisfied customer is a repeat customer. Franchise owners report a 98% recurring customer base. Molly Maid helps franchisees hone their professional skills to make certain loyal customers keep coming back.

Customer Feedback: Molly Maid helps close the customer feedback loop, so you can understand what customers want and continue to expand your customer base.

Local Marketing: We provide marketing strategies and tools to help you attract customers in your local community.

National Business Marketing: The centerpiece a successful franchise model is a strong, compelling brand. Our parent company, Neighborly, prioritizes national marketing efforts so your reputation remains strong.

Dedicated Local Websites: Every franchise owner has a dedicated section on the Molly Maid website, so web searchers and search engines can easily find your business online. This way, you can generate business in local areas near you.

Training Programs

Franchise owners start with our comprehensive Sure Start training program. This is led by a training consultant and business franchise coach. It includes a combination of business and technical training. After that, franchise owners have access to extensive ongoing training in video, webinar, and in-person formats. We’ll also set you up with web-based point-of-sale software that assists with all aspects of your business.

Do you offer a discount for veterans?

20% off initial franchise fee for qualified veterans

Molly Maid Franchise Videos

Molly Maid® President Marla Mock

Molly Maid® Franchise Owners Christian and Elizabeth Aquino Share Their Franchise Experience

More About Molly Maid Franchising

eBook: Buying a Franchise Business – A Quick Start Guide

Buying a franchise is a big investment of both time and money! Every franchise opportunity is different, and it's critical to choose the one that can best meet your unique needs and goals. In this eBook, we share insights from a number of franchise owners across various industry segments, addressing the common questions and concerns among potential franchise buyers plus the many benefits and rewards that come from franchise ownership.

Articles & Insights Dec 4

Molly Maid Cost & Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

  • Initial Investment

    The total estimated cost for establishing the business (including: franchise fee, fixed assets, inventory, deposits, other fees and costs, and the working capital required for initial start-up).

    $133,700 - $191,700
  • Net Worth Requirement

    Net worth is the value of all assets, minus the total of all liabilities (what is owned minus what is owed). 

  • Cash Requirement

    Your liquid capital, or the cash you need on-hand in order to be able to enter into the franchise agreement.


The magic behind Molly Maid’s success is the culture. We are a community of service-oriented franchise owners united around a common goal of serving customers and helping each other succeed.

Request Information
  • Min. Cash Required: $65,000
  • Net Worth Required: $250,000
  • Total Startup Investment: $133,700 - $191,700
  • Franchising Since: 1984
  • Franchise Units: 477

Available Markets

USA United States:



I would like to explore funding for my business venture from Benetrends Financial (minimum investment $50K, US only).