Established foundation: Created by the team that brought you the world’s largest food truck company, Kona Ice, Travelin’ Tom’s shares the same strong business model and foundation of Kona’s well-developed and respected brand.

Digital marketing campaigns: With a combination of Google Ads, targeted local eBlasts, Facebook and Instagram content, and national PR, we’ve got you covered on the web.

Unmatched corporate support: High in franchisee satisfaction, hear from Tom’s franchisees with testimonials on their website.

Extremely quick startup: With a full onboarding process and immersive learning experience, you’re never alone when it comes to starting your business

Fixed royalty: No penalties for succeeding.

Product innovation: With a team of in-house product developers, Travelin’ Tom’s is constantly innovating when it comes to its products and beverages.

Travelin’ Tom’s has a full in-house creative and marketing team of graphic designers, digital marketers, copywriters, and videographers that create content for Google Ads, Facebook and Instagram ads, email marketing campaigns, etc.. Hundreds of thousands of dollars are spent on these marketing campaigns that are designed solely to make the franchisee’s phone ring and fill up their inbox. You focus on building your business, as corporate provides:

• Professionally designed email advertising to targeted email list
• Slick and creative direct mail and customizable leave-behind materials to close sales
• Tom’s-branded giveaways and merchandise to promote the brand
• Individual mini websites for franchisees as part of our Find A Tom’s Truck feature
• Social media assistance accompanied by posts and yearly campaigns
• Corporate website that speaks to all areas of the Tom’s business
• Location-based searching to direct customers to local operators
• Dedicated team managing website SEO & a massive national Google Ads campaign
• Corporate run social media contests & campaigns to promote brand awareness and engage your customers

“The thing about Tony [Travelin’ Tom’s CEO] is he never stops. He’s constantly improving the business, constantly looking for the next thing he can bring the franchisees.” – Russ O’Rear, franchisee in Huntsville, AL. 

Travelin’ Tom’s also devotes a great deal of time and resources on the continuing education of their franchisees. If every franchisee had the same information as their most successful franchisee, then everyone has the potential to succeed. They cover such topics as:

• Truck Operations, Troubleshooting, and Maintenance
• New Employee Orientation
• Local Marketing
• Customer Service
• Fielding Phone Calls
• Gathering Information
• Safety
• Hiring
• Drink Making
• Pricing Information

Travelin’ Tom’s believes you should go into business for yourself, but not by yourself.

Quick & Easy Startup:

Travelin’ Tom’s is proud of its franchising process. When you decide you want to start your own business, they understand that you don’t want to wait years to make that dream a reality. 

Enter Tom’s Academy:  

Your Tom’s journey begins with a trip to a 3-day intensive training program at the Travelin’ Tom’s Corporate Headquarters. You’ll meet your support staff and gain firsthand knowledge in the following:

• Marketing strategies from our corporate marketing team 
• Day-to-day operations from some of the top Tom’s franchises 
• Initial setup of your business and digital marketing
• Extensive beverage training over two-days
• Hands-on training on your brand new Tom’s truck, including a test drive on the safety course
• One-on-one training and advice from several veteran franchisees

You’ll graduate from Tom’s Academy with a foundation that will have you primed and ready for success. On top of your startup plan, you will be set up for multiple follow-up touch points throughout your first year to help launch a smooth and successful start to your business!

Additional Tom’s Support

• Annual Convention with fellow franchisees
• Veteran franchisee coaching & mentoring
• Online community where franchisees share ideas & techniques
• On-demand support for day-to-day operations
• Access to proprietary operations software
• Custom signage for your BEV
• Dedicated PR team to get you local press
• Video tutorials and webinars for ongoing education
• In-house design team for custom marketing materials and content
• Optional digital marketing program to increase sales in your area
• Tom’s Tuesday: a bi-weekly newsletter sent out to franchisees from Corporate
• The Tom’s’ Resource Center: an online platform of aggregated information for franchisees

Visit: https://www.ownacoffeetruck.com/
Email: [email protected]