Franchise Opportunity Rating
Review completed: November 2019
Dogtopia is a unique dog daycare business which opened its first location in Virginia in 2002. At that time, dog daycare was very much a new concept, and the Dogtopia approach – to create “indoor dog parks” and provide a daytime service for dog care along the lines of a children’s daycare – was extremely innovative. Since then, the idea of taking man’s best friend to doggie daycare has gained widespread popularity.
Actual owner reviews from our third party, independent surveys.
"I love this place. The details may need tweaking, but that's just growing pains. When it comes to overarching theme/goals/values, every time I think it couldn't possibly get any better, you come up with something to raise the bar."
Allison, Single Unit Owner, Major Metro (500,000+ population), Overall Brand Rating: 89 FSI
"I feel our Franchisor and all corporate staff have the best interest in seeing the franchisee's succeed and provide all the training, help and advice that we may need. If I did not believe that our franchisor has integrity and honesty I would not be a part of this franchise. I trust and respect our franchisor."
Ana, Single Unit Owner, Small Market (50,000 - 99,999 population), Overall Brand Rating: 96 FSI
"We found the Dogtopia University and MBA training to be exceptional. Boot camp opening training support was excellent and helped us get off to a strong start. And the Dogtopia Connect on-line training for our initial group of team members, and training of follow-on employees, is very professional and comprehensive."
Anonymous, Single Unit Owner, Major Metro (500,000+), Overall Brand Rating: 74 FSI
We offer 4 weeks of initial classroom and field training & development, 10 days on-site grand opening assistance, monthly operational field visits, full service real estate & construction support, weekly calls & webinars.
Brick & Mortar Pet Services Model
Turn-key marketing systems, platforms & support including 3 outside agencies
Total investment ranges from $757,253 to 1,553,415. Average breakdown is $600,000 for construction, $49,500 franchise fee, plus $200,000 working capital. Up to 80% SBA financing in available with our preferred lenders.
Up to $400,000/year, full P&L’s are disclosed in Item 19 of our FDD
Yes, 10% off
Most franchisees employ a full-time General Manager to run their facility. Typical day includes managing marketing efforts, health/safety protocols and back of house issues (financials, payroll) and overseeing the GM. Our centers are open from 7am-7pm including weekends.
Fun lifestyle, family oriented, recession-resistant