Over the past decade, A&W’s sales at its 500-plus U.S. stores have surged and are up 67% since 2011. In 2020, A&W restaurants experienced a 9% increase in year-over-year sales across its system.
Franchisees collaborate with the Executive Leadership Team on all decisions, and everyone from the CEO down spends time working in their restaurants. Being owned by franchisees means that all decisions are collaborative, channeled through the National A&W Franchisees Association (NAWFA) Board and in cooperation with the Executive Leadership Team. This partnership forms the backbone of the A&W operations-focused organization.
A lot of franchisors talk about how important their franchisees are to the system, establishing advisory councils and speaking to the necessity of letting their franchisees weigh in.
This originator of quick-service restaurants has been focused on serving their local communities for over a century . The company continued that trend throughout the pandemic. In many small and rural towns, the local A&W was often one of the only dining options available with drive thru, carry out and curbside service that could safely serve guests. The brand can thank its drive-thru model for much of its success before and throughout 2020 when many dining rooms were closed across the country.
“The growth we’re seeing is not pandemic momentum; it’s A&W momentum,” said John Palumbo, A&W’s Senior Director of Franchise Development. “Our restaurants appeal to virtually every demographic in every generation, and as we grow our footprint, our sales have grown right along with it.”
Part of what makes this quick-service restaurant franchise opportunity such a great investment is the flexibility in where A&W Restaurants can operate. A&W’s team works with franchisees to identify the best location for their restaurant, select the most effective store model, and design a beautiful and streamlined build-out that will appeal to the local community.
From the moment a new A&W franchisee signs their franchise agreement until the day they retire, they receive personal, hands-on support from dedicated corporate team members.
Unlike most franchise brands, A&W asks franchisees to play an active role in determining the direction of the brand.
A&W maintains strong relationships with their food and equipment supplier Restaurant Supply Chain Solutions (RSCS), which is key to helping franchisees maximize their profit margins.
Once the restaurant is built, A&W’s corporate team will work closely with franchisees to strategize and publicize an exciting grand opening to drive a thriving customer base from day one.
A&W’s comprehensive national, regional and local marketing services ensure that every franchisee benefits from heightened brand awareness. A&W’s team of expert marketers work closely with franchisees to develop the most effective marketing strategy for their target audiences so franchisees can remain focused on their day-to-day operations.
A&W franchisees are provided with comprehensive training, including hands-on experience at the brand’s national learning center, the A&W University, before opening their store.
A&W has incorporated practical lessons into their training program that will equip each new franchisee to run a successful business regardless of their prior experience in the industry and to overcome any challenge.
Franchisees receive ongoing corporate support, field support, and online continuing education.
A&W offers a 50% Veteran’s Discount on the Initial Franchisee Fee.
Buying a franchise is a big investment of both time and money! Every franchise opportunity is different, and it's critical to choose the one that can best meet your unique needs and goals. In this eBook, we share insights from a number of franchise owners across various industry segments, addressing the common questions and concerns among potential franchise buyers plus the many benefits and rewards that come from franchise ownership.
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