America’s first and oldest restaurant chain founded in 1919, A&W still makes Root Beer fresh in each restaurant and served in a frosty mug alongside 100% U.S. Beef burgers, Hand-Breaded chicken tenders, Wisconsin White Cheddar Cheese Curds and other All American Food® favorites.
Recently recognized as a Top Food Franchise by Franchise Business Review, A&W Restaurants, Inc. is seeking franchisees to join our 100-year old A&W family. Since being purchased by a partnership of domestic and international franchisees in 2011, we have set our sights on being a world-class franchise organization. Average comp sales are up 33% since 2011 and our number one goal is to continue to grow profitable same-store sales. We utilize a strategic brand partnership with Restaurant Supply Chain Solutions, one of the largest supplier and distributors in the world, providing the lowest food, paper and equipment costs possible to our franchisees. We are actively seeking to grow throughout the U.S. capitalizing on our “hip nostalgia” brand heritage.
A&W is a wholly owned subsidiary of A Great American Brand, LLC. They are franchisee owned, meaning that the stakeholders are the franchisees.
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Once guests come to A&W, we want them to come back again and again. Our restaurants are valued community gathering places, especially in tightly knit small towns. We're looking for franchisees who are passionate about their neighbors and can execute upon that vision.
With almost 33% same-store sales growth on average since 2011 and current franchisees expanding into multi-unit ownership, the A&W revenue opportunity is growing increasingly stronger. Since the brand is owned by franchisees, every decision we make is geared toward sustainable sales growth and profitability, rather than short-term gains for a disinterested investor.
While we can’t make any guarantee on how much revenue you’ll make, we can put you in touch with franchisees who can discuss the performance of their own stores.
We have prototypes ranging from 900 to 2,200 square feet that can be modified to maximize your space, whether it’s a ground-up, in-line or conversion of an existing space. We also provide design drawings that you can share with your architect, and we will work directly with you to design both the interior and exterior of the restaurant to bring the iconic A&W brand to your community.
A Project Manager is assigned for each new restaurant. He or she will work with the franchisee from the time they register the site until after the store is opened. We provide a detailed, step-by-step guide to assist you and your architect, contractor and managers to get the restaurant opened. The Project Manager will be your liaison to the entire A&W Restaurant Support Center Team in addition to all external vendors to ensure that you have the tools needed to open your new restaurant.
Yes, 10% discount on the franchise fee
With the scalable investments and multiple store footprints available at A&W, you can get started with our iconic American brand more easily and affordably, whether you plan to run a single store or operate multiple units. The range of A&W startup costs varies based on the type of restaurant you plan to open:
A&W Restaurants has had nearly a century of building our reputation, but that doesn’t mean brand fans automatically know when we open a restaurant nearby. We employ the usual means of marketing, like providing advertising slicks, POP materials and more. Our team of marketing experts also dive deep with each owner to see what will work best in their particular territory.
“We have a Focus Call process where we bring in the restaurant owner, the manager, one of our field operations team members and a member of the marketing team and we go through a very detailed process of identifying what their trade area looks like,” says Mueller.
We come back with a very detailed list of 10 things you as a franchise owner can do to improve sales immediately, and we then suggest the restaurant narrow that down to the top three. We help you stay on top of those results, too, with follow-up calls every three months to see how close you are to your sales goals. That hands-on approach from our team helps franchisees understand how to most effectively connect with their community and drive more traffic and sales.
Quick Service Restaurant
Our modern marketing techniques leverage our nostalgic appeal in ways that attract every generation. We help our franchisees more directly reach the consumers in their area through targeted social media and other forms of digital marketing, and streaming video platforms like Hulu and YouTube allow us to place compelling video advertising at a fraction of the cost of traditional television.
$150,000 - $250,000
$269,000 - $1,213,000