BIGGBY COFFEE Franchise

1. CULTURE: Why do so many people love BIGGBY® COFFEE? It’s simple – We exist to love people. When you love the world, the world loves you back.! Our franchise was founded 25 years ago by two friends, who are still the Co-CEO’s, for the simple purpose of loving people and sharing great coffee. This unwavering and clear focus is why we have millions of fans across the country, and why our franchise owners continue to reinvest in the brand by opening multiple locations.
   
2. PRODUCT: Our coffee is sourced from all over the world including Central and South America, Africa and Asia. Our Co-CEO Bob Fish and his wife, Michelle, travel the world to source coffee directly from coffee farmers that are doing the right thing for their people, their communities, and our planet in an ethical and environmentally responsible way. By buying coffee farm-direct, we can all be sure that what we drink every day is making a purposeful difference to all the Stakeholders and BIGGBY® Nation. BIGGBY® COFFEE fanatics consume around 2,000,000 pounds of our coffee a year. By 2023, half of that will be sourced directly from farmers we know (and you will too) who are making the world a better place. And after 2023, the goal is to move to 100% Farm Direct.

3. SUPPORT: Right from signing your contract, you’re never in business alone. We’re one big family and we’re always here to help. Whether it’s technological, marketing or operational support, we do everything we can to help you achieve your goals. We encourage our franchisees to pick up the phone and call us anytime for anything because we want our franchisees’ voices to be heard.

At BIGGBY® COFFEE, we provide comprehensive marketing support, including digital marketing, social media, designing of and distribution of promotional materials, and much, much more. We also help you get off on the right foot with our franchise Grand Opening plans, as well as developing new specialty menu items and Limited-Time-Offers to keep your customers excited to come back.

The support and ongoing training you’ll receive from our team is one of the key advantages of franchising with us. We provide help with everything from site selection and buildout, marketing, operational efficiency, new product development, technology, professional development, and much, much more.

One thing that new owners quickly realize is that our support never stops. We host regular webinars and phone calls to ensure that your business is operating smoothly and that your questions are getting answered. We will also visit your store on a regular basis to provide hands-on support in the field. We have an online database of training videos and material that are always available to help you. And of course, our team is always just a phone call away.