Franchise Opportunity Rating
Review completed: February 2020
$25,000 - $200,000
$18,100 - $173,500
3733 University Blvd West
Jacksonville, FL 32217
Matt Flagler, Natalie Gagnon
Franchise Development Specialist
Email: [email protected]
Brightway Insurance is a national property/casualty insurance distribution company with more than $637 million in annualized written premium, making it one of the largest Personal Lines agencies in the U.S.
Brightway got its start in 2008 and has since grown to more than 900 people in more than 200 offices across 22 states, serving customers in all 50 states.
Backed by hundreds of insurance professionals who support each aspect necessary to run a high-producing independent agency and armed with partnerships with the most insurance brands, Brightway franchisees become the insurance experts in their communities who offer the most choice.
Brightway’s corporate office provides expertise in areas including Customer Service, Accounting, Marketing, Distribution, Business Analytics, Carrier Appointments, Licensing, Onboarding, Training, Hiring and Retaining personnel. The company’s signature after-the-sale service empowers franchisees to focus on new business sales and provides their customers the personalized service they deserve.
Actual owner reviews from our third party, independent surveys.
"It's given me the opportunity to build something to leave behind to my son, while also giving me an opportunity to cash in on my sales skills and management abilities while giving me the freedom to try new things where I was limited to someone else's approval working for someone else."
Victor, Medium Market (100,000 - 249,999 population), Overall Brand Rating: 83.3 FSI
"The support was instrumental in us making the decision to buy the business. So far Brightway has not disappointed and we are now more than ever convinced that we made a great business decision."
Maurel, Major Metro Market (500,000+ population), Overall Brand Rating: 95.5 FSI
"This Franchise, this team, specifically the Millers, have had my back since the day I started almost 12 years ago. I have full confidence that Brightway has my back and is looking out for all of our best interests..."
George, Medium Market (100,000 - 249,999 population), Overall Brand Rating: 87.9 FSI
Brightway is a business opportunity that empowers you to reach your potential, build wealth, help others achieve their potential and build a legacy. The entire system is designed to produce win-win-win outcomes for you, your family and your customers. And, being part of the insurance industry means selling a product that protects your customers, while earning you residual income.
From the moment you sign your franchise agreement with Brightway, the Agency Development team stands ready to onboard your new franchise. The first step is a Welcome Call during which you’ll learn what to expect. From there, you will attend a Workshop during which you’ll meet with each department that supports you and your business. Finally, you and your Producers will attend Training during which you’ll sell your first policy before opening your Brightway Insurance store.
Some people are attracted to us by the choice in insurance brands we offer. Others are attracted by the service after the sale that empowers Agency Owners to build world-class sales teams that outsell other agents 2-to-1. And, while those features of the Brightway system are terrific, we like to say that they are the icing on the cake. The key to our—and our franchisees’—success is the comprehensive system of business support that includes:
- Onboarding and training to help you get your office open and your people educated on how to sell as much as possible.
- A fully-staffed Marketing team to position you as the local insurance expert in your community and provide you with the tools you need to network with referral sources and build your brand with customers
- An Agency Development team to help you plan a business proforma and develop compensation plans for your producers
- And so much more
With Brightway, you focus on selling insurance and building a sales team, while we support you and service your customers from the Home Office.
The marketing team’s goal is to position you as the local insurance expert in your community. They provide you with a referral marketing plan, create digital and print advertising pieces, perform cross-sell email campaigns and more – just for being part of Brightway’s franchise system.
As a franchise owner with Brightway – you get to sell insurance. Period. How you do that, is up to you. Whether you want to attend a networking event, or take a referral partner out to lunch, focusing on relationships in the community is what helps our agents’ source new customers and grow faster. As once you sell a new insurance policy, you can focus on selling the next one. That’s it. Brightway supports your agency from marketing, to accounting and more, so you can focus on growing your business as fast as possible.
Brightway’s franchise fee is $30,000-$60,000. The total initial investment ranges from $42,300 to $178,916, including the franchise fee. Financing is available through third party vendors.
After 5 years, the median pre-tax profit of Brightway franchisees is $218,405. The average profit after 5 years of our top 25% franchisees is $375,692 and the most profitable franchise in the system had a pre-tax profit of $995,956.
Most franchisees can open their agency within 2-4 months, but our agreement allows you to work with our team to open your store within 6 months.
Franchisees do not need insurance experience to join Brightway. In fact, 53% of Brightway locations are owned and operated by people with no prior insurance experience and 4 out of the 6 largest Brightway locations are owned and operated by people with no insurance background.
Brightway offers a 10% discount on the franchise fee to veterans.
Michael Miller, co-founder and chairman of Brightway Insurance explains how the company's philosophy of profiting with their franchisees, not from them has led to the growth and success of their brand — and landed them a top spot on FBR's leader's list.