Franchise Opportunity Rating
Review completed: February 2020
$25,000 - $200,000
$18,100 - $173,500
3733 University Blvd West
Jacksonville, FL 32217
Matt Flagler, Natalie Gagnon
Franchise Development Specialist
Email: [email protected]
Brightway Insurance is a national property/casualty insurance distribution company with more than $637 million in annualized written premium, making it one of the largest Personal Lines agencies in the U.S.
Brightway got its start in 2008 and has since grown to more than 900 people in more than 200 offices across 22 states, serving customers in all 50 states.
Backed by hundreds of insurance professionals who support each aspect necessary to run a high-producing independent agency and armed with partnerships with the most insurance brands, Brightway franchisees become the insurance experts in their communities who offer the most choice.
Brightway’s corporate office provides expertise in areas including Customer Service, Accounting, Marketing, Distribution, Business Analytics, Carrier Appointments, Licensing, Onboarding, Training, Hiring and Retaining personnel. The company’s signature after-the-sale service empowers franchisees to focus on new business sales and provides their customers the personalized service they deserve.
Actual owner reviews from our third party, independent surveys.
"I am the most enthusiastic franchise owner. Brightway has changed my family life and financial future. I encourage fellow franchisee to stay focused and keep at it. I encourage them to put in the hard work for their future success."
Richard, Major Metro Market (500,000+ population), Overall Brand Rating: 87 FSI
"Brightway Insurance has been the right choice for me. I truly believe that it is a WIN WIN WIN. Brightway Insurance is constantly finding new ways to make our system better, even if it isn't broken. Our management team is constantly seeking and implementing ways to help us grow, and stay ahead with innovative solutions."
Michele, Medium Market (100,000 - 249,999 population), Overall Brand Rating: 89 FSI
"Support has been fantastic. I feel very comfortable that if I call in with a question or issue I will have it answered or resolved. The high quality of the support team has actually helped me catch up in the training side of things. The training I've received has not been bad at all, however coming as I did into a new system out of a captive agency I can say that having some extra time and emphasis placed on learning how to effectively and efficiently operate the AMS & Ezlynx systems, as well as to learn some of the more important quality control priorities would have helped me and my staff perform better at the start."
Timothy, Small Market (50,000 - 99,999 population), Overall Brand Rating: 80 FSI
Brightway is a business opportunity that empowers you to reach your potential, build wealth, help others achieve their potential and build a legacy. The entire system is designed to produce win-win-win outcomes for you, your family and your customers. And, being part of the insurance industry means selling a product that protects your customers, while earning you residual income.
From the moment you sign your franchise agreement with Brightway, the Agency Development team stands ready to onboard your new franchise. The first step is a Welcome Call during which you’ll learn what to expect. From there, you will attend a Workshop during which you’ll meet with each department that supports you and your business. Finally, you and your Producers will attend Training during which you’ll sell your first policy before opening your Brightway Insurance store.
Some people are attracted to us by the choice in insurance brands we offer. Others are attracted by the service after the sale that empowers Agency Owners to build world-class sales teams that outsell other agents 2-to-1. And, while those features of the Brightway system are terrific, we like to say that they are the icing on the cake. The key to our—and our franchisees’—success is the comprehensive system of business support that includes:
- Onboarding and training to help you get your office open and your people educated on how to sell as much as possible.
- A fully-staffed Marketing team to position you as the local insurance expert in your community and provide you with the tools you need to network with referral sources and build your brand with customers
- An Agency Development team to help you plan a business proforma and develop compensation plans for your producers
- And so much more
With Brightway, you focus on selling insurance and building a sales team, while we support you and service your customers from the Home Office.
The marketing team’s goal is to position you as the local insurance expert in your community. They provide you with a referral marketing plan, create digital and print advertising pieces, perform cross-sell email campaigns and more – just for being part of Brightway’s franchise system.
As a franchise owner with Brightway – you get to sell insurance. Period. How you do that, is up to you. Whether you want to attend a networking event, or take a referral partner out to lunch, focusing on relationships in the community is what helps our agents’ source new customers and grow faster. As once you sell a new insurance policy, you can focus on selling the next one. That’s it. Brightway supports your agency from marketing, to accounting and more, so you can focus on growing your business as fast as possible.
Brightway’s franchise fee is $30,000-$60,000. The total initial investment ranges from $42,300 to $178,916, including the franchise fee. Financing is available through third party vendors.
After 5 years, the median pre-tax profit of Brightway franchisees is $218,405. The average profit after 5 years of our top 25% franchisees is $375,692 and the most profitable franchise in the system had a pre-tax profit of $995,956.
Most franchisees can open their agency within 2-4 months, but our agreement allows you to work with our team to open your store within 6 months.
Franchisees do not need insurance experience to join Brightway. In fact, 53% of Brightway locations are owned and operated by people with no prior insurance experience and 4 out of the 6 largest Brightway locations are owned and operated by people with no insurance background.
Brightway offers a 10% discount on the franchise fee to veterans.
Michael Miller, co-founder and chairman of Brightway Insurance explains how the company's philosophy of profiting with their franchisees, not from them has led to the growth and success of their brand — and landed them a top spot on FBR's leader's list.