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Wetzel's Pretzels Franchise
Wetzel’s Pretzels is a chain of fast-food restaurants that aim to satisfy customers’ soft pretzel and hot dog cravings. Wetzel’s Pretzels’ infamous hand-rolled, freshly-baked, soft, and served-hot pretzels always draws a crowd and sees continuous growth in its consumer base.
Request InformationWetzel's Pretzels Franchise Opportunity
Profitable. Simple. Fun. Wetzel’s Pretzels offers a proven franchise business model that satisfies consumer’s cravings for handheld snacks on-the-go. With ingredients like flexible location formats, simple operations and a growing consumer base, the benefits of ownership are always rising. Our iconic brand can be found at major tourist destinations like Disney, Dodger Stadium and the Staples center and our industry-leading profits and steady growth makes owning a Wetzel’s Pretzels the ideal investment.
Franchising with Wetzel's Pretzels
Business Model
Our business model is easy and uncomplicated because we believe that simplicity leads to success! A basic menu of fresh offerings with simple preparation results in an easy operation that allows you to focus on growing your business.
Key Benefits
From Pizza Bitz to lemonade, everything we make is made with only the freshest ingredients. We are ideal for investors looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable. We fit into any twist or turn with flexible designs for a variety of location needs including malls, food trucks, Walmart locations, C-stores, transit hubs and tourist areas.
Marketing Support
Our seasoned real estate team will work with you to find the best real estate opportunity and we offer world class training at our corporate headquarters and ongoing annual training & support around operations, customer service, sales & marketing, P&L and management.
Training Programs
As a Wetzel’s Pretzel’s franchisee, you will receive LEAD award-winning training virtually or at our corporate headquarters. Not only that, but our Field Business Managers are your “boots on the ground” and provide you with personalized support to help you perfect your product, your operations, and your business. Franchisees have easy access to our senior leadership for individualized support long after you have gotten rolling with a Wetzel’s franchise.
Wetzel's Pretzels Cost & Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
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Initial Investment
The total estimated cost for establishing the business (including: franchise fee, fixed assets, inventory, deposits, other fees and costs, and the working capital required for initial start-up).
$153,100 - $523,850 -
Net Worth Requirement
Net worth is the value of all assets, minus the total of all liabilities (what is owned minus what is owed).
$300,000 -
Cash Requirement
Your liquid capital, or the cash you need on-hand in order to be able to enter into the franchise agreement.
$100,000
Wetzel's Pretzels Awards from Franchise Business Review
Connect with Wetzel's Pretzels Franchise Today
- Cash Required: $100,000
- Net Worth Required: $300,000
- Total Startup Investment: $153,100 - $523,850
- Franchising Since: 1996
- US/Canada Franchise Units: 314
Available Markets
United States:
CT, DC, FL, GA, IA, ID, IL, KS, LA, MA, MD, MI, MN, MO, NE, NJ, NY, OR, PA, TN, TX, VA, WA, WI
Canada:
AB, BC, MB, NB, NL, NS, NT, NU, ON, PE, QC, SK, YT