Wetzel's Pretzels Franchise

Wetzel’s Pretzels is a chain of fast-food restaurants that aim to satisfy customers’ soft pretzel and hot dog cravings. Wetzel’s Pretzels’ infamous hand-rolled, freshly-baked, soft, and served-hot pretzels always draws a crowd and sees continuous growth in its consumer base.

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Wetzel's Pretzels Franchise Opportunity

Profitable. Simple. Fun. Wetzel’s Pretzels offers a proven franchise business model that satisfies consumer’s cravings for handheld snacks on-the-go. With ingredients like flexible location formats, simple operations and a growing consumer base, the benefits of ownership are always rising. Our iconic brand can be found at major tourist destinations like Disney, Dodger Stadium and the Staples center and our industry-leading profits and steady growth makes owning a Wetzel’s Pretzels the ideal investment.

Franchising with Wetzel's Pretzels

Business Model

Our business model is easy and uncomplicated because we believe that simplicity leads to success! A basic menu of fresh offerings with simple preparation results in an easy operation that allows you to focus on growing your business.

Key Benefits

From Pizza Bitz to lemonade, everything we make is made with only the freshest ingredients. We are ideal for investors looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable. We fit into any twist or turn with flexible designs for a variety of location needs including malls, food trucks, Walmart locations, C-stores, transit hubs and tourist areas.

Marketing Support

Our seasoned real estate team will work with you to find the best real estate opportunity and we offer world class training at our corporate headquarters and ongoing annual training & support around operations, customer service, sales & marketing, P&L and management.

Training Programs

As a Wetzel’s Pretzel’s franchisee, you will receive LEAD award-winning training virtually or at our corporate headquarters. Not only that, but our Field Business Managers are your “boots on the ground” and provide you with personalized support to help you perfect your product, your operations, and your business. Franchisees have easy access to our senior leadership for individualized support long after you have gotten rolling with a Wetzel’s franchise.

Wetzel's Pretzels Cost & Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

  • Initial Investment

    The total estimated cost for establishing the business (including: franchise fee, fixed assets, inventory, deposits, other fees and costs, and the working capital required for initial start-up).

    $153,100 - $523,850
  • Net Worth Requirement

    Net worth is the value of all assets, minus the total of all liabilities (what is owned minus what is owed). 

    $300,000
  • Cash Requirement

    Your liquid capital, or the cash you need on-hand in order to be able to enter into the franchise agreement.

    $100,000

Wetzel's Pretzels Awards from Franchise Business Review

2022 Top Food
2022 Top Recession-Proof
2022 Top 200
2022 Best Culture
2021 Most Profitable
2021 Best Culture
2021 Multi-Unit
2021 Top Food

Connect with Wetzel's Pretzels Franchise Today

Would you like to learn to use your IRA/401K to buy a business. Guidant Financial (min. $50K needed in IRA/401K, US only.)

Wetzel’s Pretzels is a chain of fast-food restaurants that aim to satisfy customers’ soft pretzel and hot dog cravings. Wetzel’s Pretzels’ infamous hand-rolled, freshly-baked, soft, and served-hot pretzels always draws a crowd and sees continuous growth in its consumer base.

Request Information
  • Cash Required: $100,000
  • Net Worth Required: $300,000
  • Total Startup Investment: $153,100 - $523,850
  • Franchising Since: 1996
  • US/Canada Franchise Units: 314

Available Markets

USA United States:

CT, DC, FL, GA, IA, ID, IL, KS, LA, MA, MD, MI, MN, MO, NE, NJ, NY, OR, PA, TN, TX, VA, WA, WI

CA Canada:

AB, BC, MB, NB, NL, NS, NT, NU, ON, PE, QC, SK, YT