Profitable. Simple. Fun. Wetzel’s Pretzels offers a proven franchise business model that satisfies consumer’s cravings for handheld snacks on-the-go. With ingredients like flexible location formats, simple operations and a growing consumer base, the benefits of ownership are always rising. Our iconic brand can be found at major tourist destinations like Disney, Dodger Stadium and the Staples center and our industry-leading profits and steady growth makes owning a Wetzel’s Pretzels the ideal investment.
Our business model is easy and uncomplicated because we believe that simplicity leads to success! A basic menu of fresh offerings with simple preparation results in an easy operation that allows you to focus on growing your business.
From Pizza Bitz to lemonade, everything we make is made with only the freshest ingredients. We are ideal for investors looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable. We fit into any twist or turn with flexible designs for a variety of location needs including malls, food trucks, Walmart locations, C-stores, transit hubs and tourist areas.
Our seasoned real estate team will work with you to find the best real estate opportunity and we offer world class training at our corporate headquarters and ongoing annual training & support around operations, customer service, sales & marketing, P&L and management.
As a Wetzel’s Pretzel’s franchisee, you will receive LEAD award-winning training virtually or at our corporate headquarters. Not only that, but our Field Business Managers are your “boots on the ground” and provide you with personalized support to help you perfect your product, your operations, and your business. Franchisees have easy access to our senior leadership for individualized support long after you have gotten rolling with a Wetzel’s franchise.
Each franchise brings a unique set of products, services, culture, and values to its brand, its community, and its franchise family. But what makes certain business owners excel to Franchise Rock Star status? FBR's Franchise Rock Star Awards honor franchise owners who set exceptional examples of success within the franchise business model.
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