Wetzel's Pretzels Franchise Opportunity

Own a Wetzel's Pretzels Franchise

Profitable. Simple. Fun. Wetzel’s Pretzels offers a proven franchise business model that satisfies consumer’s cravings for handheld snacks on-the-go. With ingredients like flexible location formats, simple operations and a growing consumer base, the benefits of ownership are always rising. Our iconic brand can be found at major tourist destinations like Disney, Dodger Stadium and the Staples center and our industry-leading profits and steady growth makes owning a Wetzel’s Pretzels the ideal investment.

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Wetzel's Pretzels Awards from Franchise Business Review

2024 Top Womens
2024 FBR Top
2024 Best Culture
2023 Most Innovative
2023 Most Profitable
2023 Top Food
2023 Rock Star
2023 Best Culture
2023 Recession Proof
2023 Top Franchise
2022 Most Innovative
2022 Most Profitable
2022 Top Food
2022 Top Recession-Proof
2022 Top 200
2022 Best Culture
2021 Most Profitable
2021 Best Culture
2021 Multi-Unit
2021 Top Food

Wetzel's Pretzels Franchise Information

Business Model

Our business model is easy and uncomplicated because we believe that simplicity leads to success! A basic menu of fresh offerings with simple preparation results in an easy operation that allows you to focus on growing your business.

Key Benefits

From Pizza Bitz to lemonade, everything we make is made with only the freshest ingredients. We are ideal for investors looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable. We fit into any twist or turn with flexible designs for a variety of location needs including malls, food trucks, Walmart locations, C-stores, transit hubs and tourist areas.

Marketing Support

Our seasoned real estate team will work with you to find the best real estate opportunity and we offer world class training at our corporate headquarters and ongoing annual training & support around operations, customer service, sales & marketing, P&L and management.

Training Programs

As a Wetzel’s Pretzel’s franchisee, you will receive LEAD award-winning training virtually or at our corporate headquarters. Not only that, but our Field Business Managers are your “boots on the ground” and provide you with personalized support to help you perfect your product, your operations, and your business. Franchisees have easy access to our senior leadership for individualized support long after you have gotten rolling with a Wetzel’s franchise.

Wetzel’s Pretzels is a chain of fast-food restaurants that aim to satisfy customers’ soft pretzel and hot dog cravings. Wetzel’s Pretzels’ infamous hand-rolled, freshly-baked, soft, and served-hot pretzels always draws a crowd and sees continuous growth in its consumer base.

Request Information
  • Min. Cash Required: $75,000
  • Net Worth Required: $300,000
  • Total Startup Investment: $167,900 - $683,650
  • Franchising Since: 1996
  • Franchise Units: 352

Available Markets

USA United States:

CT, DC, FL, GA, IA, ID, IL, KS, LA, MA, MD, MI, MN, MO, NE, NJ, NY, OR, PA, TN, TX, VA, WA, WI

CA Canada:

AB, BC, MB, NB, NL, NS, NT, NU, ON, PE, QC, SK, YT

REQUEST MORE INFORMATION

I would like to explore funding for my business venture from Benetrends Financial (minimum investment $50K, US only).