
How To Evaluate Franchise ROI Before Investing
You’ve zeroed in on what appears to be an amazing franchise opportunity. The company’s Franchise Disclosure Document (FDD) shows strong earnings, and the franchise owners you’ve spoken to say they’re happy with the support they’re receiving from the corporate office. Despite your best research efforts, you may still be missing a key piece of information to determine whether your business will likely be profitable in the long run. It all comes down to evaluating franchise ROI -- its return on investment.