Franchise Opportunity Rating
Review completed: November 2019
At Window Genie, our owners are excited about “Unleashing the Power of the Genie”
As the innovative leader in Home Services, we unleash the power every day around the country through our window cleaning, window tinting and pressure washing services. We also provide ancillary services such as gutter cleaning, tile & grout cleaning and gutter protection. With 80% of our customers being residential and includes all income levels and housing values, the other 20% is commercial and includes businesses, banks, property managers and any other property 3 stories or less.
Clearly identified in the marketplace by our branded GENIEMOBILE’s, Window Genie is a mobile service company that services the needs of our customers through “Best in Class” service, on-time technicians and professional ownership. The business is driven and marketed by our professional owners, delivered in the field by our trained and uniformed Window Genie technicians. When asked once “who is a typical Window Genie customer”, one of our owners commented, “we clean from mansions to mobile homes and everything else in between.” We think that comment says a lot about the marketing and growth potential of the Window Genie opportunity.
Actual owner reviews from our third party, independent surveys.
"Window Genie is an awesome business and I love being a part of it. The corporate team is great to work with and is very supportive."
James, Medium Market (100,000 - 249,999 population), Overall Brand Rating: 86 FSI
"I very much like that we have a 'system' for success that we are continually encouraged to follow specifically for success, but what impresses me more is that in one year I have been operating, they have continued to innovate and improve that system to make it better."
Chris, Medium Market (100,000 - 249,999 population), Overall Brand Rating: 76 FSI
"I am very proud of our Core Values and have never seen a crack in them as they pertain to the franchisor."
Jim, Medium Market (100,000 - 249,999 population), Overall Brand Rating: 86 FSI
1. We are a Monday – Friday business; 9-5 hours Our customers like to have our services completed before they return home from work, so you are out of their home typically by 5 PM. A key component of the business if you are looking for more control of your time and personal freedom.
2. Limited National Competition Unlike the majority of opportunities in the market, our space includes only a few National competitors. None of them include the depth of services that Window Genie does. Limited competition is a key to implementing and growing a new business.
3. Local competition is mom-and-pop The majority of the competition our owners face comes from local, independent service companies. While not all lack professionalism, most are the stereotyped “today, we do windows….” type of operation. They do not possess strong sales skills, effective marketing, innovative Internet technology and most of all, they have a very limited desire to grow their business.
4. Multiple Revenue streams Our multiple services allow you to generate more revenue per customer, more times per year. With over 50% of our customers utilizing Window Genie for more than one service, our umbrella of services is the key to growth
5. Repeat Services Most of services are performed on an ongoing basis. With the exception of window film which is a one-time install, our primary services are typically used between 2 and 4 times per year
6. No clear national leader With no national brand, you will have the opportunity along with all Window Genie owners to become the branded leader in window cleaning, window tinting and pressure washing services.
Comprehensive franchise support is exactly what we mean when we say “get into business for yourself, not by yourself.” We’re here with whatever you need, every step of the way.
Comprehensive Training in Every Facet of the Business
Our Sure Start training program takes you through classroom-stylesales and marketing training, and hands-on service training, so you know how to manage every aspect of your business.
Powerful Technology Makes Back-Office Work Easy
Our proprietary business management software simplifies your day-to-day duties. It’s an all-in-one system for job estimates, tracking leads, advice on leadership and workplace culture, and more.
Assembling a Team of Service-Minded Professionals
Our franchise owners take advantage of an easy-to-use, third-party hiring and onboarding platform. We also provide continuous learning programs to help you find and train your crew exactly as you see fit.
They’ll See You Coming from Miles Away
Our brand’s national presence lends itself to innovative strategies and powerful marketing collateral to boost visibility in your community and bring in a continuous stream of homeowners seeking your services.
Continuous Hands-On Support
Get ongoing training and guidance from a seasoned Franchise Business Coach, and a network of other accomplished Window Genie franchise owners dedicated to your success.
Making Entrepreneurial Wishes Come True
What should you expect from the nation’s largest residentially focused window cleaning franchise?
Much More Than Window Cleaning
Five service verticals help your business produce more consistent revenue year-round.
An Executive Ownership Opportunity
Your business, your rules. Leave the squeegee to the service technicians you employ.
The Ability to Control Your Own Destiny
An initially home-based business with a family-friendly schedule and potential for high margins.
Window Genie is a marketing-driven business, utilizing both time-tested methods of advertising such as direct mail AND the newest strategies driven by the likes of GOOGLE and GROUPON.
We implement a custom strategy called the “POP-5” Marketing Pillars. Consisting of 5 key marketing pillars that consist of:
These 5 pillars contain multiple strategies and platforms to help our owners make the phone ring and generate on-line leads. We are NOT a cold-calling opportunity, so you are not asked or expected to go door-to-door to find your customers. We are experts at local advertising and our Advertising / PR team work with you consistently to become the best in your market and to help you grow your business.
Window Genie franchise owners thrive on the ability to be in business for themselves, but not by themselves. You’ve got to be a hard worker and you’ve got to have grit – and you have to remember that we possess more power together. A willingness to share best practices comes standard with the Window Genie culture.
7:30am Plan your day.
7:30-8:00am Talk with staff and get to know them personally. Discuss work to be completed today. Motivate the team.
8:00-10:00am Answer phones, close all jobs from the previous day. Daily payroll. Follow up on emails and voicemails. Track your KPI’s, interview future employees.
10:00-2:00pm Estimates in the field and work on local marketing
2:00-4:00pm Continue to answer phone calls and emails. Organize routes for next day and provide digital or hard copies for technicians. Hold a monthly coaching call with your Franchise Business Coach.
4:00-5:00pm Vendor time, pay bills, hold staff accountable for cleaning trucks end of day, lead techs organize equipment and prepare truck for next day. Ask techs if they encountered any problems during day. Possible time for a call with your Franchise Business Coach.
INITIAL FRANCHISE FEE
$33,000 to $83,000
AVAILABLE LIQUID CAPITAL
MINIMUM NET WORTH
INITIAL FRANCHISE FEE
$33,000 to $83,000
TOTAL ESIMATED INITIAL INVESTMENT
$92,800 to $172,500
Our professionalism and focus on customer service from initial estimate to clean-up puts us miles ahead of our independent competition.
• $285 window cleaning1
• $765 window tinting1
• $320 pressure washing1
1. Average gross sale per transaction figures based on information provided by 58 self-reporting franchisees who were open and operating for more than 12 months as of December 31, 2018. Refer to Item 19 in the Window Genie 2019 FDD for additional detail and information.
A new Window Genie franchise owner can be open for business in 45 to 90 days after signing their Franchise Agreement. Timing very much depends on individual circumstances; however, 60 days is average.
You Don’t Need Home Service Experience to Own a Window Genie
You’ve Got Passion for Success
We’re here to help you through thick and thin but, in the world of business ownership, success is what you make of it. Your own dedication, drive and desire can make or break your business — so you’ve got to have them in spades.
You Enjoy Helping Others
Offering premier home services means that you’re in the business of helping people find ways to improve their lives – whether it’s cleaning out their gutters, lending a helping hand to a fellow franchise owner, or giving back to your community.
You’ve Got a Mind for Business
Franchising is business ownership. It requires skill in the various facets of business – marketing, sales, management, administration, customer service, etc. You don’t have to be a proven expert in each category, but some experience or knowledge will help.
Veterans have sacrificed their lives for our country, and that’s why Window Genie proudly participates in the International Franchise Association’s VetFran program. The program offers discounts to veterans who want to start a business. Window Genie offers veterans a 15,000-household bump to their territory at no extra cost; this works out to be approximately a $7,500 discount when starting the business. Our goal is to help military men and women make a smooth and successful transition back into the working world.
In addition, our established systems of running a franchise make it easier for someone with a military background to succeed. Business ownership gives our heroes the opportunity to live and thrive as their own boss, in control of their destiny. We’re proud to have many military veterans and their spouses on our team already, and hope to continue adding more!