What was it about the franchise model and/or leadership that led you to purchase it?
I liked the business model of home services and being able to offer multiple services for the home owner to keep their home looking great. We offer window cleaning, pressure washing, gutter cleaning, window film installation, and holiday lighting.
What type of business experience, education, and/or skills did you have prior to becoming a franchisee that you have found particularly helpful?
I had tremendous leadership training and experience while serving in the Marine Corps, and I coupled that with several years of corporate experience and also receiving an MBA.
What do you like most about your job?
I most enjoy interacting with our wonderful customers, making their homes look amazing through our services, and helping my employees reach their goals in life.
How did you fund your franchise? Did you receive any discounts/incentives?
I used an SBA veterans loan, and received a discount through the franchisor for being a veteran. Window Genie, as a member of VetFran, offers additional territory, a $7,500 value, at no cost to veterans.
What advice do you have for prospective franchise buyers? What do you wish you had known prior to going into franchising?
Take your time and do your research to find the right brand that fits you best and ask a lot of questions. Be prepared to work hard, make good decisions, and trust yourself.
Over the past several weeks, the novel coronavirus has prompted in-home health care companies to intensify their franchisee support efforts. Within days of the outbreak, franchisors stepped up their communications; sourced and shipped scarce personal protective equipment (PPE); and spent hours synthesizing and reporting out policy changes that would affect how their franchisees could operate within their regions, states, and municipalities.
In this episode, it was our pleasure to speak with Jesse Johnstone, the President of Fibrenew. He explains to FBR's CEO, Eric Stites, how Fibrenew is designed to succeed in both good times and bad and discusses the way they're supporting they're franchisees in the midst of the COVID pandemic.