
Who is Franchise Business Review?
In 2004, a man named Eric Stites worked at a franchise marketing company. The company’s focus was to help brands acquire investors for their franchise. While working to recruit new franchisees, Eric realized how challenging it was for candidates interested in buying a franchise to hear from current franchisees. For example, candidates would call a Dunkin’ Donuts franchisee to hear about their experience. But no one was returning calls!