Cruise Planners Franchise

Cruise Planners is the nation’s largest home-based travel agency franchise specializing in booking travel experiences such as cruises, land tours, and all-inclusive resort vacations around the world. Download the report to learn more.

Download the Report

Cruise Planners Franchise Opportunity

Cruise Planners is the nation’s largest home-based travel agency franchise with over 2,500+ franchise owners in all 50 states. Cruise Planners franchise owners own and operate their own travel agency business and earn money helping clients plan amazing travel experiences such as cruises, land tours, and all-inclusive resort vacations.

Read moreRead less

Cruise Planners Owner Satisfaction Report

Only the brands that exceed FBR’s franchisee satisfaction benchmark are displayed on our website. Here’s how Cruise Planners franchise owners rated their franchise.

Highlights include:

  • 92% of the franchisees “strongly agree” or “agree” to senior management being effective in driving the brand forward. 
  • 93% of franchisees enjoy being part of Cruise Planners.
  • 96% of franchisees are likely to recommend the franchise to others, 13% higher than our overall industry benchmark.
out of 100
Cruise Planners
Franchise Owner Satisfaction Report
Review completed: November 2022
0-49 Below average
50-69 Average
70-100 Best
  • Poor
  • Average
  • Good
  • Very Good
  • Excellent
  • Training & Support
  • Core Values
  • Franchise System
  • Franchise Community
  • Leadership
  • Self-Evaluation

Not all franchise systems share their results publicly. Cruise Planners does. Download the franchisee satisfaction report on Cruise Planners for free.

Download the Cruise Planners Report

Would you like to learn to use your IRA/401K to buy a business. Guidant Financial (min. $50K needed in IRA/401K, US only.)

Cruise Planners Awards from Franchise Business Review

2023 Low-Cost
2023 Top Women
2023 Best in Category
2023 Top Franchise
FBR Hall of Fame
2022 Most Innovative
2022 Top Veterans
2022 Rock Star
2022 Top Low-Cost
2022 Top Women
2022 Top 200
2022 Best Culture
2021 Top Low Cost
2021 Top Veterans
2021 Top Women
2021 Top
2020 Second Career
2020 Best Culture
2020 Top Home-Based Franchise
2020 Franchise Rockstar
2020 Top Low Cost
2020 Top Veterans
2020 Top Women
2020 FBR Top
2019 Services
2019 FBR Top
2019 FBR Rockstar
2019 FBR Innovative
2019 FBR Veterans
2019 FBR Womens
2019 FBR Low Cost

Franchising with Cruise Planners

Business Model

As a Cruise Planners franchise owner, you own and operate your own travel advisor business. You earn money helping clients plan and book a variety of travel experiences and services including cruises, hotels, car rentals, passport services, insurance and more. This money is paid to you in the form of a commission from the travel provider. The client is not required to pay a fee. The franchise owner pays a royalty to Cruise Planners ranging from 1%-3% of gross commissionable sales.

Key Benefits

Flexibility: A home-based business model gives franchise owners the flexibility to work their business on a schedule that fits their lifestyle, whether full time or part time, and from anywhere they choose. No storefront is required!

  • Low Cost: At just $10,995, Cruise Planners is one of the lowest cost franchises to own and requires virtually no overhead costs.
  • No experience needed: The majority of franchise owners come with no previous travel experience, just a passion for travel. The company provides robust training at their STAR University and on-going personalized business development coaching to help franchise owners establish and grow successful businesses.
  • Robust resources: The company is truly invested in its franchise owners’ success. They provide industry-leading technology, award-winning marketing, comprehensive training and personalized coaching to help franchise owners sell more travel.
  • Proven Success: With a 25+ year legacy of franchising, the company has developed and honed proven systems and tools designed to create successful franchise owners.
  • Travel the world: As a travel advisor, franchisees are encouraged to travel to learn more about the products. Exclusive travel agent discounts make traveling far more affordable and state-of-the-art tech tools allow franchise owners to run the business from anywhere in the world with an internet connection.
  • People and Culture: It’s all about people. It’s the franchise owners, the Home Office Team members, and Cruise Planners clients who make the brand special. The company strives to remain a leader in the travel industry through its people, while helping franchisees achieve the dream of entrepreneurship through proven methods. They are committed to always providing superior training, top-notch marketing, support and innovative tools to help franchise owners run their business efficiently from anywhere in the world.

Marketing Support

Cruise Planners marketing is comprehensive and award-winning.

  • Weekly emails to your clients featuring deals and specials as well as a luxury e-newsletter for high-end clients.
  • Beautiful Travel Planner magazine sent to your clients twice per year, personalized with your information.
  • A huge library of print-on-demand postcards with variable text fields for increased personalization.
  • Social media support including posting to your Facebook page up to 4 times a week and to your Instagram up to 2 times per week.
  • Segmentation data on your clients to assist in more targeted marketing efforts.
  • Enrollment in their Full Sails program – they design, print and send up to 23 direct mail campaigns on your behalf. You also receive a mailing list with 250 names.
Training Programs

Included in the franchise fee is STAR University, a 6-day in-person training in Ft. Lauderdale, FL. Each franchise owner also gets a personal business development coach who provides ongoing, one-on-one coaching to help establish and grow your business. Additionally, franchise owners get access to Cruisitude Academy, an online learning platform that houses hundreds of training videos and learning experiences. Finally, the home office team hosts six to eight live webinars per week, each of which is housed in Cruisitude Academy for future reference.

Contact Information
  • Corporate Address: 3111 N. University Dr #800, Coral Springs, FL 33065
  • Contact Name(s): Dan Hicks, VP of Franchise Development
  • Contact Email: [email protected]
  • Website: Cruise Planners Franchise
  • Phone #: (888) 582-2150

Cruise Planners Videos

Hear what it's like to be a Cruise Planners franchisee

Learn how Laura de la Horra became a Cruise Planners franchisee

More About Cruise Planners

Strong Company Culture Inspires Franchisees to Climb Aboard Travel Franchise

Not only was Cruise Planners identified as a top franchise opportunity because of their high franchise owner satisfaction, but the travel franchise was also recently recognized for its commitment to building a strong company culture. Franchise Business Review last month announced the franchises named to its first-annual FBR Culture100 awards list, of which Cruise Planners was one of the franchises named.

Articles & Insights Oct 20

Cruise Planners Reviews & Testimonials

Actual owner reviews from our third party, independent surveys.

  • It is staggering how much progress the [Cruise Planners] HO has made over the last 15 years. Mind blowing. We can always do better and I feel like the HO spends every waking hour striving towards perfection.

    Phillip, Single Unit, Major Metro (500,000 + population)

    Overall Brand Rating:

  • Unbelievably rich training and support…This system gives us the best possible chance of making money in a volatile travel industry.

    Patrick, Single Unit, Major Metro (500,000+ population)

    Overall Brand Rating:

  • It is excellent, they provide everything that we need for training, technology is kept up-to-date. We are very happy and would refer people to our franchise.

    Carlos, Single Unit, Medium Market (100,000 - 249,999 population)

    Overall Brand Rating:


Cruise Planners is the nation’s largest home-based travel agency franchise specializing in booking travel experiences such as cruises, land tours, and all-inclusive resort vacations around the world. Download the report to learn more.

Request Information
  • Min. Cash Required: $10,995
  • Total Startup Investment: $2,295 - $23,465
  • Franchising Since: 1999
  • Franchise Units: 2,500

Available Markets

USA United States: