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NaturaLawn of America

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Cash Required


Total Startup Investment

$47,500 - $112,650

Net Worth Required


Year Founded


Franchising Since


Franchising Locations


NaturaLawn of America’s environmentally friendly approach to lawn care has been creating green lawns quickly, more naturally, and with fewer weeds since 1987 (before “going green” was the norm). A one-size-fits all chemical program is simply not a safe approach—for you, your pets, or the environment. That’s why NaturaLawn of America customizes a natural lawn care program specific to each lawn’s needs. Using organic lawn care products, NaturaLawn of America gives you a healthier, greener lawn.

In addition to their growing number of service locations across the United States, NaturaLawn of America offers an exclusive line of lawn and garden products for the “do-it-yourselfer”. This extensive line consists of safer insect, weed and rodent controls, as well as eco-friendly ice melt, grass seed and equipment.

What are the benefits of owning this franchise?:

  • Marketing & Advertising Promotions Support
  • Operations & Business Management Support
  • Purchasing Power & Vendor Relationship Support
  • Accounting, HR and Tax Support
  • Technical & IT Support

As a NaturaLawn® of America franchise owner, the support you receive is unequaled in the franchise world. Where other franchise businesses all charge extra for additional support, such as outlined above, we understand the true importance and benefits of helping each other grow.

Just as our expectation is for our franchise owners to treat customers as individuals and help them solve a lawn problem, we impose a similar expectation on ourselves—help our owners grow by treating them as family.

What franchisee training and support programs do you offer?:

In-depth classroom instruction on setting up your business and managing day-to-day procedures is only the beginning. You‘ll have a Regional Operations Manager specifically assigned to assist you with budgeting, training and field support throughout the year.

You’ll have operational support coupled with personal visits from your Regional Manager throughout the year to help ensure your success. We want you to grow so the company can grow as well. It’s a win-win partnership.

What marketing and support programs do you offer?:

There’s no need to be worried about how you will market your NaturaLawn® of America franchise business. We will provide you with assistance in creating a sound marketing plan designed for your exclusive territory.

Your support from us comes complete with professionally created marketing and advertising pieces, potential customer lists, a customized website for your franchise business and more.

How much money can a franchisee make?:

The average gross annul revenue produced by our franchise owners is $1,670,297. *Based on 37 owners and the 2018 gross revenue report.

How long does it take to open a franchise?:

Typically, a new owner signs on in late September right before New Owner's training in October each year. Therefore, they launch January 1st the following year, making it 3 months to open a NaturaLawn of America franchise.

Do franchisees need prior industry experience?:

Our franchisees do not need prior industry experience.

Do you offer a discount for veterans?:

Yes, NaturaLawn of America offers a 10% veteran discount off its franchise fee through its VetFran program.