Franchise Opportunity Rating
Review completed: May 2019
$105,735 - $170,457
1125 Tri-State Parkway, Suite 700
Gurnee, IL 60031
BrightStar Care provides personal in-home care services. BrightStar Senior Care conducted their franchise review in April 2019, and collected feedback from 61% of the active franchisees (116).
Having a strong franchisee community is important in learning best practices. The BrightStar franchisees enjoy being part of the brand, and are active in the franchisee community and supporting each other.
Franchise Business Review has worked with over 1,100 franchise systems. We independently contact all open and active franchisees and invite them to participate in our satisfaction survey. Only the brands that exceed our satisfaction benchmark are displayed on our website. Not all brands share their results publicly, but BrightStar Senior Care shares their satisfaction scores to show their commitment to franchise relationships, their culture, and transparency.
Actual owner reviews from our third party, independent surveys.
"Strong brand that is east to differentiate in the market. I respect the leadership of the organization and believe they want me to succeed. The owners who are local to me are very strong operators, whom I respect and who have been very helpful to me."
Eric, Multi-Unit Owner, Small Market (200,000 - 250,000 population), Overall Brand Rating: 82 FSI
"I think it is a solid business model and well presented by the franchisee, The model solves a common problem for the entrepreneur who wants to own and run their own business but doesn't necessarily have all the expertise to do so. The three main defined roles make it easy to visualize where you can fit in as the owner and where you will need to hire for the expertise. People dream about opening a business for years and when they finally take the plunge it's usually because they gain clarity on how to do it. Oh and hey, it's a growth industry to be in as well."
Shelly, Single Unit Owner, Small Market (200,000 - 250,000 population), Overall Brand Rating: 69 FSI
"No company out there in this field is better run, and has more opportunity as a result, than we do. I can't imagine having to sell when I know there is another company (BrightStar) out there who does it better."
Mark, Single Unit Owner, Major Metro (500,000+ population), Overall Brand Rating: 87 FSI
BrightStar Care has proven to be both pandemic and recession resistant by providing skilled and non-skilled in-home health care and medical staffing. Our franchisees improve the health and quality of life for their clients while easing the caregiving burden on their loved ones.
As we navigate through the pandemic and a looming recession, BrightStar Care franchisees are positioned for growth. The number of seniors needing our care gets larger every day. We’re already serving nearly 12,000 families every week, employing 20,000 caregivers and 3,500 nurses across our nearly 340 locations – and these number continue to grow.
If you’re looking for a business where you can provide a service that truly makes a difference in your community, you’ve found it with BrightStar Care.
Here are some more reasons why:
*This information is published in the Item 19 of our 3/31/2021 Franchise Disclosure Document along with additional information regarding franchisee first agency average revenues and gross margins. *2020 average unit revenue for all first franchise locations that were open 12+ months as of 12/31/2020, per our 3/31/2021 FDD - Item 19. ** 2020 National Account average revenue generated was for first franchisee agencies open at least 12 months as of December 31, 2020 per our 3/31/2021 FDD - Item 19. A new franchisee’s results may differ from these represented performances. There is no assurance that you will do as well and you must accept that risk. This offering is made by prospectus only.
BrightStar Care franchisees receive three weeks of initial training as well as ongoing franchise support. We also provide training for each franchisee’s Director of Nursing, Sales Director, and Branch Manager. Franchisees also have the support of a Start Coach, an ongoing Field Support Coach, BrightStar’s corporate staff, and fellow franchisees. We also host national conferences every year to bring together franchisees and their staffs, discuss new initiatives, and share best practices. BrightStar Care also has state-of-the-art exclusive and proprietary technology system in the place to help you manage every aspect of your business. One of the things that’s very unique to us, is the BrightStar Care technology platform as opposed to our competitors. It is the investment that we have always made in technology that makes us stand out.
BrightStar is a unique national franchise brand offering the full continuum of home care, home health care, childcare, medical staffing and support services for individuals, families and healthcare facilities. We help keep parents and grandparents out of nursing facilities and in the comfort of their own homes, as well as assisting parents with their childcare (medical and non-medical) needs. We can provide every service available at a nursing facility and more.
BrightStar Care franchisees benefit from stunning marketing materials and access to our marketing team for creative projects to help our offices stand out in local markets. Local Marketing resources include:
Function of the owner/daily tasks:
Owner typically takes on a branch manager/operations manager role so is not expected to be front line sales
Owner sets the right culture and tone for the business. Builds the right team, practices the appropriate financial disciplines, and is the face of the business in the community. Training helps build the skills necessary to be successful in this highly personal service business.
Staff: Salesperson, Director of Nursing, Branch Manager. Owners typically fill one of the three (typically branch manager/operations manager) early on in the development stages of the business — their role will evolve into GM role over time as the business grows.
The program is designed so the hands-on ownership evolves to manage-the-manager if desired.
The costs associated with opening a BrightStar Care franchise can vary depending on several factors. The initial invest ranges from $105,735 to $170,457*. The cost ranges are categorized and listed in the FDD (Franchise Disclosure Document) which you will receive as part of our franchise awarding process. Not included in the range above is first-year additional-working capital.** * This amount covers the first three months of operations. **See Item 7 Footnote 18 for a recommended estimate of additional working capital needed for the first 12 months of operations.
Financing: BrightStar has partnered with third party financing companies to pre-package SBA loans that are specifically structured for this business model.
Our business model sets us apart in several ways. We offer the full continuum of care, including typically higher margin skilled care that other franchises shy away from; we offer medical staffing solutions for other healthcare providers, giving franchisees another revenue stream and provide incomes for their staff; and franchisees enjoy a growing National Accounts program, in which large healthcare providers are turning to BrightStar Care and its franchisees for help providing home care and home health care services to clients. Our systems and support make it easy for you and your staff to manage the complexity of the business model; yet that complexity also wards off competitors, providing a strategic advantage for franchisees. Those advantages yield bottom line results. Much more detailed information can be found in our Franchise Disclosure Document.
Once your Franchise Agreement is signed, the real work begins. We will provide you with a Start Coach and checklists to follow as you work to get your business open. Our BrightStar training and support team will also begin working with you to help you master the knowledge that will help you get off to a strong start. We will be with you every step of the way. Expect a lot of support!
We know that our home health care franchise business model works, so finding the right franchisee is very important to us. Our franchise awarding process will help in deciding if BrightStar Care is the right franchise for you and for us to determine if you are right for BrightStar Care.
No medical or industry experience required. Our franchisees come from varying backgrounds, so home care or home health care experience is not required. Most of all, we can teach you how to run a home health care franchise business.
The ideal candidate will be self-motivated, outgoing, have a proven record of career success, have a high level of business acumen, and most importantly have the ability to manage and lead a team. Additional qualities include:
VetFran Discount: $5,000 discount off the franchise fee.
Within days of the Coronavirus outbreak, franchisors stepped up their communications; sourced and shipped scarce personal protective equipment; and spent hours synthesizing and reporting out policy changes to their franchisees.