NaturaLawn of America franchise opportunity lawn care industry worker on lawn

NaturaLawn of America Franchise

NaturaLawn of America’s environmentally friendly approach to lawn care has been creating green lawns quickly, more naturally, since 1987. The company provides a healthier, environmentally friendly lawn than traditional chemical lawn care companies at comparable prices. All of their proprietary lawncare products are made to their specifications and packaged exclusively for NaturaLawn of America.

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NaturaLawn of America Franchise Opportunity

NaturaLawn of America’s environmentally friendly approach to lawn care has been creating green lawns quickly, more naturally, and with fewer weeds since 1987 (before “going green” was the norm). A one-size-fits all chemical program is simply not a safe approach—for you, your pets, or the environment. That’s why NaturaLawn of America customizes a natural lawn care program specific to each lawn’s needs. Using organic lawn care products, NaturaLawn of America gives you a healthier, greener lawn.

In addition to their growing number of service locations across the United States, NaturaLawn of America offers an exclusive line of lawn and garden products for the “do-it-yourselfer”. This extensive line consists of safer insect, weed and rodent controls, as well as eco-friendly ice melt, grass seed and equipment.

Franchising with NaturaLawn of America

Key Benefits
  • Marketing & Advertising Promotions Support
  • Operations & Business Management Support
  • Purchasing Power & Vendor Relationship Support
  • Accounting, HR and Tax Support
  • Technical & IT Support

As a NaturaLawn® of America franchise owner, the support you receive is unequaled in the franchise world. Where other franchise businesses all charge extra for additional support, such as outlined above, we understand the true importance and benefits of helping each other grow.

Just as our expectation is for our franchise owners to treat customers as individuals and help them solve a lawn problem, we impose a similar expectation on ourselves—help our owners grow by treating them as family.

Marketing Support

There’s no need to be worried about how you will market your NaturaLawn® of America franchise business. We will provide you with assistance in creating a sound marketing plan designed for your exclusive territory.

Your support from us comes complete with professionally created marketing and advertising pieces, potential customer lists, a customized website for your franchise business and more.

Training Programs

In-depth classroom instruction on setting up your business and managing day-to-day procedures is only the beginning. You‘ll have a Regional Operations Manager specifically assigned to assist you with budgeting, training and field support throughout the year.

You’ll have operational support coupled with personal visits from your Regional Manager throughout the year to help ensure your success. We want you to grow so the company can grow as well. It’s a win-win partnership.

NaturaLawn of America Cost & Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

  • Initial Investment

    The total estimated cost for establishing the business (including: franchise fee, fixed assets, inventory, deposits, other fees and costs, and the working capital required for initial start-up).

    $47,500 - $112,650
  • Net Worth Requirement

    Net worth is the value of all assets, minus the total of all liabilities (what is owned minus what is owed).

    $250,000
  • Cash Requirement

    Your liquid capital, or the cash you need on-hand in order to be able to enter into the franchise agreement.

    $50,000

NaturaLawn of America Videos

Learn what makes NaturaLawn of America a supportive & in demand franchise opportunity

NaturaLawn of America Awards from Franchise Business Review

2022 Rock Star
2022 Top 200
2021 Top
2020 Franchise Rockstar
2020 Top Low Cost
2020 FBR Top

Connect with NaturaLawn of America Franchise Today

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NaturaLawn of America’s environmentally friendly approach to lawn care has been creating green lawns quickly, more naturally, since 1987. The company provides a healthier, environmentally friendly lawn than traditional chemical lawn care companies at comparable prices. All of their proprietary lawncare products are made to their specifications and packaged exclusively for NaturaLawn of America.

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  • Cash Required: $50,000
  • Net Worth Required: $250,000
  • Total Startup Investment: $47,500 - $112,650
  • Franchising Since: 1989
  • US/Canada Franchise Units: 94

Available Markets

USA United States:

AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY