Franchise Opportunity

Sandler

Own a Sandler Franchise

The Sandler franchise opportunity is ideal for people who want to take control of their destinies. Those who are excited about creating a new kind of lifestyle business on their own terms and looking for the right opportunity and partner to help make that happen.

When you become a Sandler franchise owner, you’ll enter a rapidly growing market with tremendous potential for success. In fact, business coaching was listed as one of the hottest trends in franchising in Entrepreneur’s Franchise 500.

You’ll also be aligning yourself with a dominating force in the sales and management training industry, one that’s been named by Entrepreneur magazine the #1 training franchise in the United States thirteen times. You’ll also have the full support of a global network of sales and management trainers with hundreds of training centers throughout the world. With all of that at your disposal, it’s no wonder that Sandler was ranked the #1 Business Services Franchise by Franchise Business Review.

The bottom line is you will have the opportunity and support to shape your destiny, career and life the way you want it.

  • Min. Cash Required: $75,000
  • Net Worth Required: $250,000
  • Total Startup Investment: $77,500 - $102,250
  • Franchising Since: 1983
  • Franchise Units: 166

Available Markets

USA United States:

AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY

CA Canada:

AB, BC, MB, NB, NL, NS, NT, NU, ON, PE, QC, SK, YT

Download the Sandler Franchisee Satisfaction Report

Only the brands that exceed FBR’s franchisee satisfaction benchmark are displayed on our website. Here’s how Sandler Training franchise owners rated their franchise.

Highlights include:

  • 97% of franchisees are likely to recommend this brand to others
  • 96% of franchisees agree fellow franchisees are supportive of each other
  • 97% of franchisees agree that they enjoy being a part of this organization
out of 100
Sandler
Franchise Owner Satisfaction Report
Review completed: December 2025
0-49 Below average
50-69 Average
70-100 Best
  • Poor
  • Average
  • Good
  • Very Good
  • Excellent
  • Training & Support
  • Core Values
  • Franchise System
  • Franchise Community
  • Leadership
  • Self-Evaluation

Not all franchise systems share their results publicly. Sandler does. Download the franchisee satisfaction report on Sandler Training for free.

Sandler Training Awards from Franchise Business Review

2026 Satisfaction Awards – Top Franchises for Women
2026 Franchisee Excellence
2026 – Top 200 Franchise
2025 Top Culture
2025 FBR Top
2025 Womens
2025 Most Profitable
2025 Veterans
2025 Rock Star
2024 Veterans
2024 Most Innovative
2024 Most Profitable
2024 Rock Star Award
2024 Top Womens
2024 FBR Top
2024 Best Culture
2023 Rock Star
2023 Most Innovative
2023 Top Veterans
2023 Most Profitable
2023 Best Culture
2023 Top Franchise
FBR Hall of Fame
2022 Most Innovative
2022 Most Profitable
2022 Top Veterans
2022 Rock Star
2022 Top 200
2022 Best Culture
2021 Most Profitable
2021 Best Culture
2021 Rockstar
2021 Recession Proof
2021 Top Veterans
2021 Top
2020 Second Career
2020 Best Culture
2020 Top Profitable
2020 Top Home-Based Franchise
2020 Top Low Cost
2020 Top Veterans
2020 FBR Top
2019 Services
2019 FBR Top
2019 FBR Rockstar
2019 FBR Innovative
2019 FBR Veterans
2019 FBR Womens
2019 FBR Low Cost

Sandler Franchise Information

Business Model

Sandler, the leader in Executive Coaching and Management & Sales Training, has been voted the #1 training franchise in America by Entrepreneur Magazine thirteen times, and the #1 Business Services Franchise by Franchise Business Review. In addition, Sandler was named as a Top 20 U.S. Sales Training Company by Selling Power Magazine, and one of the Top 20 leadership training companies by TrainingIndustry.com. Sandler has also been named one of the Top 25 high performing franchises by The Wall Street Journal. Our franchisees train small to medium-sized companies as well as Fortune 500 businesses. They train salespeople and managers in industries such as insurance, real estate, high tech, healthcare, financial services, communications, manufacturing, etc. Sandler is considered one of the best business consultants in our industry. Sandler has international reach, but with a local touch. Sandler’s Corporate Training Division can help Franchise Owners service and support profitable multinational corporations with numerous locations. Sandler offers a remote business model since 80% of training is now held virtually.

Key Benefits

When you join Sandler, you become part of a rapidly growing business niche. “The economic recovery is clearly here,” wrote Forbes magazine. “Spending on corporate training is soaring.”

  • Entrepreneur magazine has identified business coaching as one of the hottest trends in franchising. As someone considering a Sandler franchise, you’re perfectly positioned to capitalize on this rapidly growing market.
  • At Sandler, our tiered business model allows you to earn recurring income from a wide offering of services. A key service, Sales Development Series will be your “growth engine” and where you’ll jump-start your business by training frontline salespeople, business owners, and managers. After starting your business, Sales Development Series can sustain it by providing business referrals from satisfied clients.
  • As you grow, you can add additional trainers and support staff. This scalable business model gives you the flexibility to start your business without significant cash outlays.
  • The time is right for creating a dynamic business in a way that fits your business goals and your life.

Here Are Some of the Things You Can Expect As a Sandler Franchise Owner:

  • Access to a large and growing international market for sales and sales management training
  • Low overhead and modest start-up fees and expenses
  • A proven business model that has been refined by Sandler over the last 43 years
  • A training system that can deliver results and create satisfied clients
  • To offer unique solutions to problems plaguing company executives and business owners in today’s fast-paced, changing world
  • A proven business model that has been refined by Sandler
  • An ongoing commitment to learning and improvement
  • Quality support services and business-building assistance
Marketing Support

Customizable website templates that link off Sandler’s corporate site to help drive business to your location.

Marketing support to help you generate leads, build your business, and retain your client base. Sandler offers sales and marketing support, including:

  • National branding campaign
  • Templated website with dedicated website support staff
  • Professionally developed collateral materials
  • Monthly newsletters
  • Marketing webinars
  • Marketing boot camps
  • Lead generation support
Training Programs

Intensive Training consist of 3 Phases:

  • Phase 1:  Virtual onboarding meeting and onboarding plan
  • Phase 2: 3-day Initial Training at Sandler Corporate Headquarters in Owings Mills, Maryland.
  • Phase 3: 5 half-days held virtually from your home office

Dedicated Personal Business Coach who is available to provide continuous support as you start and grow your business.

Opportunity to attend three Sandler conferences a year, attended by hundreds of our Franchise Owners, their associates and business clients. Sandler’s conferences are your chance to learn from experienced Franchise Owners and network with them.

Franchise Contact Information
  • Corporate Address: 300 Red Brook Blvd, Suite 10, Owings Mills, MD 21117
  • Contact Name(s): Kimberly Wolff, VP of Sales, Peter Oliver VP of Sales, Tiffany Moody, Franchise Success Coordinator
  • Contact Email: [email protected]
  • Phone #: 800.669.3537

Sandler Franchise Survey Results

Sandler Franchise Videos

What makes Sandler a unique & rewarding franchise opportunity?

More About Sandler Franchising

Sandler Franchise Reviews & Testimonials

Actual owner reviews from our third party, independent surveys.

  • Franchisees seem to be all bought in to the culture. They are all very helpful and gracious with their time and advice they make available to newer franchisees. Most of all, they are bought in with the Sandler content.

    Anonymous, Sandler Franchise Owner

    Overall Brand Rating:

    FSI
  • The overall quality of the franchise system is exceptional.

    Joseph, Sandler Franchise Owner

    Overall Brand Rating:

    FSI
  • The secret sauce is the franchise network – an amazing group of friends and colleagues.

    Anonymous, Sandler Franchise Owner

    Overall Brand Rating:

    FSI

Download Free Report From Sandler

Sandler provides sales and management training with hundreds of training centers throughout North America and across the globe.