Sandler Training franchise opportunity business to business training industry marketing and sales conference

Sandler Training Franchise

Sandler Training provides sales and management training with hundreds of training centers throughout North America and across the globe.

Request Information

Sandler Training Franchise Opportunity

Sandler works with people every day who have decided to take control of their destinies. They’re excited about creating a new of kind lifestyle business on their own terms and looking for the right opportunity and partner to help make that happen.

When you become a Sandler Franchise Owner, you’ll enter a rapidly growing market with tremendous potential for success. In fact, business coaching was listed as one of the hottest trends in franchising in Entrepreneur’s Franchise 500.

You’ll also be aligning yourself with a dominating force in the sales and management training industry, one that’s been named by Entrepreneur magazine the #1 training franchise in the United States thirteen times. You’ll also have the full support of a global network of sales and management trainers with hundreds of training centers throughout the world. With all of that at your disposal, it’s no wonder that Sandler was ranked the #1 Business Services Franchise by Franchise Business Review.

The bottom line is you will have the opportunity and support to shape your destiny, career and life the way you want it.

Sandler Training Owner Satisfaction Report

Franchise Business Review has worked with over 1,100 franchise systems. We independently contact all open and active franchisees and invite them to participate in our satisfaction survey. Only the brands that exceed our satisfaction benchmark are displayed on our website. Sandler Training conducted their franchise review with US franchisees in September 2020, and collected feedback from 55% of the active franchisees (131). The franchisees rated Sandler Training higher than our benchmark on every question we ask. They are satisfied in all areas around the culture of the brand, and the support they receive to help their businesses be successful. 

Highlights include:

  • 94% of franchisees “strongly agree” or “agree” the community is supportive of each other. 
  • 97% of franchisees rate the ongoing training & support above average, 32% higher than our overall industry benchmark.  
  • 97% of the franchisees rate the products & services provided by the franchisor above average.
out of 100
Sandler Training
Franchise Owner Satisfaction Report
Review completed: October 2021
0-49 Below average
50-69 Average
70-100 Best
  • Poor
  • Average
  • Good
  • Very Good
  • Excellent
  • Training & Support
  • Core Values
  • Franchise System
  • Franchise Community
  • Leadership
  • Self-Evaluation

Not all franchise systems share their results publicly. Sandler Training does. Download the franchisee satisfaction report on Sandler Training for free.

Sandler Training Survey Results

Sandler Training Reviews & Testimonials

Actual owner reviews from our third party, independent surveys.

  • Materials and content are second to none, including the new digital Sandler online system.

    Troy, Single Unit Owner, Major Metro (500,000+ population)

    Overall Brand Rating:

  • The level of franchise community support is exceptional. The culture of the network is uniquely developmental and supportive.

    Antonio, Single Unit Owner, Major Metro (500,000+ population)

    Overall Brand Rating:

  • Sandler values its franchisees and is dedicated to their success.

    Frank, Single Unit Owner, Major Metro (500,000+ population)

    Overall Brand Rating:


Franchising with Sandler Training

Business Model

Sandler Training’s broad product range offers a unique business model that, based on reinforcement, gives our Franchise Owners the opportunity to make recurring income. Sales Mastery is the backbone of the Sandler business model, allowing Franchise Owners to start their business by offering public training to frontline salespeople, business owners and managers in a public forum. Sales Mastery can jumpstart and then sustain your business by providing loyal clients and business referrals.

From there, Franchise Owners can build their businesses, offering private sales and management training at the client’s location. As our Franchise Owners work with businesses over time, they can expand their training services throughout the organization and may take on a business consulting role.

Sandler has international reach, but with a local touch. Sandler’s Corporate Training Division can help Franchise Owners service and support profitable multinational corporations with numerous locations.

Key Benefits

When you join Sandler Training, you’ll become part of a rapidly growing business niche. “The economic recovery is clearly here,” wrote Forbes magazine. “Spending on corporate training is soaring.”

  • Entrepreneur magazine has identified business coaching as one of the hottest trends in franchising. As someone considering a Sandler franchise, you’re perfectly positioned to capitalize on this rapidly growing market.
  • At Sandler, our tiered business model allows you to earn recurring income from a wide offering of services. A key service, Sales Mastery will be your “growth engine” and where you’ll jump-start your business by training frontline salespeople, business owners and managers. After starting your business, Sales Mastery can sustain it by providing business referrals from satisfied clients.
  • As you grow, you can add additional trainers and support staff. This scalable business model gives you the flexibility to start your business without significant cash outlays.
  • The time is right for creating a dynamic business in away that fits your business goals and your life.

Here Are Some of the Things You Can Expect As a Sandler Training Franchise Owner:

  • Access to a large and growing international market for sales and sales management training
  • Low overhead and modest start-up fees and expenses
  • A proven business model that has been refined by Sandler over the last 31 years
  • A training system that can deliver results and create satisfied clients
  • To offer unique solutions to problems plaguing company executives and business owners in today’s fast-paced, changing world
  • A proven business model that has been refined by Sandler over the last 35 years
  • An ongoing commitment to learning and improvement
  • Quality support services and business-building assistance
Marketing Support

Customizable website templates that link off Sandler Training’s corporate site to help drive business to your location.

Marketing support to help you generate leads, build your business and retain your client base. Sandler offers sales and marketing suppor, including:

  • National branding campaign
  • Templated website with dedicated website support staff
  • Professionally developed collateral materials
  • Monthly newsletters
  • Marketing webinars
  • Marketing boot camps
  • Lead generation support
Training Programs

Intensive 8-day Initial Training at Sandler Corporate Headquarters in Owings Mills, Maryland.

Dedicated Personal Business Coach who is available to provide continuous support as you start and grow your business.

Opportunity to attend three Sandler conferences a year, attended by hundreds of our Franchise Owners, their associates and business clients. Sandler’s conferences are your chance to learn from experienced Franchise Owners and network with them.

Contact Information
  • Corporate Address: 300 Red Brook Blvd, Suite 400, Owings Mills, MD 21117
  • Contact Name(s): Dave Hiatt, Director of Franchise Development
  • Contact Email: [email protected]
  • Phone #: 800.669.3537 ext. 2033

Sandler Training Cost & Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

  • Initial Investment

    The total estimated cost for establishing the business (including: franchise fee, fixed assets, inventory, deposits, other fees and costs, and the working capital required for initial start-up).

    $101,825 - $147,100
  • Net Worth Requirement

    Net worth is the value of all assets, minus the total of all liabilities (what is owned minus what is owed).

  • Cash Requirement

    Your liquid capital, or the cash you need on-hand in order to be able to enter into the franchise agreement.


Sandler Training Videos

Hear what makes Sandler Training a unique & rewarding franchise opportunity

Sandler Training Awards from Franchise Business Review

2022 Rock Star
FBR Hall of Fame
2022 Top 200
2022 Best Culture
2021 Most Profitable
2021 Best Culture
2021 Rockstar
2021 Recession Proof
2021 Top Veterans
2021 Top
2020 Second Career
2020 Best Culture
2020 Top Profitable
2020 Top Home-Based Franchise
2020 Top Low Cost
2020 Top Veterans
2020 FBR Top
2019 Services
2019 FBR Veterans
2019 FBR Womens
2019 FBR Low Cost
2019 FBR Top
2019 FBR Rockstar
2019 FBR Innovative

Connect with Sandler Training Franchise Today

Would you like to learn to use your IRA/401K to buy a business. Guidant Financial (min. $50K needed in IRA/401K, US only.)

Sandler Training provides sales and management training with hundreds of training centers throughout North America and across the globe.

Request Information
  • Cash Required: $100,000
  • Net Worth Required: $250,000
  • Total Startup Investment: $101,825 - $147,100
  • Franchising Since: 1983
  • US/Canada Franchise Units: 173

Available Markets

USA United States:


CA Canada: