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Sandler Training

Learn more about opportunities with Sandler Training. Request your free information...

Cash Required


Total Startup Investment

$97,525 - $114,500

Net Worth Required


Year Founded


Franchising Since


Franchising Locations


The Future Starts Today

Start a new career on your own terms as a Sandler Training® franchise owner.

Our mission is also our promise to you:

Success is what we create when we turn declining market share, customer attrition, high turnover and the lack of a common sales process into increased revenue, higher profits, expansion and advancement.

Success is easy to see in the workplaces and the lives of people who have benefited from Sandler training. They can attest that if our system is fully implemented, success is the natural outcome.

Success is what gets us up in the morning. It’s what led David Sandler to start this firm over three decades ago. It’s what propelled us to become one of the largest sales, corporate and management training companies in the world today.

When we look to the future, we have only the highest hopes for our company, and for yours.

After all, nothing succeeds like success.


Sandler Training—How to Succeed®

When you become a Sandler Training franchise owner, you’ll be part of a dominating force in the training industry that’s been named by Entrepreneur magazine as the number one training franchise in the United States thirteen times as well as the #1 Business Services Franchise in 2018 from The Franchise Business Review. You’ll also be at the forefront of a business niche that’s growing exponentially.

What about support? At Sandler, we like to say that our franchise owners are in business for themselves but never by themselves. You’ll be part of a global network of sales and management trainers in 29 countries. You’ll also have the full backing of a home office that never stops looking for new ways to enable your success.

You’re the ideal candidate for a Sandler Training franchise if...

  • You’re looking for a new career opportunity
  • You have solid sales or sales management experience
  • You want to steer your future and control your income
  • You enjoy training people and making a difference in their lives
  • You want to spend more time with your family
  • You want work/life balance and time to pursue your passions



Increased Earning Potential

When you join Sandler Training, you’ll become part of a rapidly growing business niche. “The economic recovery is clearly here,” wrote Forbes magazine. “Spending on corporate training is soaring.” 

Entrepreneur magazine has identified business coaching as one of the hottest trends in franchising. As someone considering a SandlerTraining franchise, you’re perfectly positioned to capitalize on this rapidly growing market.

At Sandler, our tiered business model allows you to earn recurring income from a wide offering of services. A key service, President’s Club will be your “growth engine” and where you’ll jump-start your business by training frontline salespeople, business owners and managers. After starting your business, the President’s Club can sustain it by providing business referrals from satisfied clients.

As you grow, you can add additional trainers and support staff. This scalable business model gives you the flexibility to start your business without significant cash outlays.

The time is right for creating a dynamic business in away that fits your business goals and your life.

Here Are Some of the Things You Can Expect As a Sandler Training Franchise Owner:

  • Access to a large and growing international market for sales and sales management training
  • Low overhead and modest start-up fees and expenses
  • A proven business model that has been refined by Sandler over the last 31 years
  • A training system that can deliver results and create satisfied clients
  • To offer unique solutions to problems plaguing company executives and business owners in today’s fast-paced, changing world
  • An ongoing commitment to learning and improvement
  • Quality support services and business-building assistance

When is the Best Time to Buy a Sandler Franchise?

"There are always going to be sales companies and individuals that are looking for help, we just need to find them."

Why I Chose Sandler Training

"I began to see the power of the Sandler techniques and the energy & honesty throughout the Sandler network of trainers."



Ranked the #1 Business Services Franchise in 2019 by Franchise Business Review
Ranked as one of the Top 50 Franchises for Women in 2018 by Franchise Business Review
Ranked a Top Franchise Leader in 2017 by Franchise Business Review
Ranked the #1 Training Franchise 13 times by Entrepreneur Magazine
Named as one of the Top Brands in 2018 by Entrepreneur Magazine
Ranked as one of the Top 100 Franchises in 2018 by Franchise Gator
Named one of the Top 20 Sales Training Companies in 2015 and 2016 by Selling Power Magazine
Named one of the Top 20 Sales Training Companies 8 times by Training Industry
Named as one of the Top 25 Franchise High Performers by The Wall Street Journal

Dave Mattson, President & CEO of Sandler Training

Unlike other franchise models, Sandler Training Franchise owners do not pay a percent of sales, but rather a flat monthly fee based on tenure.

Financial Requirements:

  • Liquid Capital Required: $73,000
  • Net Worth Required: $250,000
  • Franchise Fee in the U.S.: $73,000 (USD)*
  • Franchise Fee in Canada: $79,000 (CAD) International Franchise Fees vary based on size of territory.

What's the Next Step?

Complete the contact form on this page and receive our franchise brochure!