The Haagen-Dazs Shoppe Franchise

The Häagen-Dazs Shoppe is a global brand that has been perfecting the art of making premium ice cream for more than 50 years. 

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The Haagen-Dazs Shoppe Franchise Opportunity

The Häagen-Dazs Shoppe provides in-depth franchisee and management training, innovative technology for inventory management tracking and employee scheduling, world-class point of purchase promotional materials, and access to a system-wide loyalty program.

The Häagen-Dazs Shoppe Owner Satisfaction Report

Franchise Business Review has worked with over 1,100 franchise systems. We independently contact all open and active franchisees and invite them to participate in our satisfaction survey. Only the brands that exceed our satisfaction benchmark are displayed on our website. The Häagen-Dazs Shoppe conducted their franchise review with US franchisees in October 2019, and collected feedback from 52% of the active franchisees (98). The franchisees rate the product in the top list of things they love about the franchise system, along with respect for the franchisor and being part of the organization.

Highlights include:

  • 96% of the franchisees rate the products & services provided by the franchisor above average.
  • 88% “agree” or “strongly agree” that they respect their franchisor
  • 80% of franchisees rated training & support above average
out of 100
The Haagen-Dazs Shoppe
Franchise Owner Satisfaction Report
Review completed: August 2021
0-49 Below average
50-69 Average
70-100 Best
  • Poor
  • Average
  • Good
  • Very Good
  • Excellent
  • Training & Support
  • Core Values
  • Franchise System
  • Franchise Community
  • Leadership
  • Self-Evaluation

Not all franchise systems share their results publicly. The Häagen-Dazs Shoppe does. Download the franchisee satisfaction report on The Häagen-Dazs Shoppe for free.

The Häagen-Dazs Shoppe Reviews & Testimonials

Actual owner reviews from our third party, independent surveys.

  • I believe we have the best quality franchise system and very unique.

    Anonymous, Single Unit Owner, Very Small Market (Under 50,000 population)

    Overall Brand Rating:

    FSI
  • The training videos are very helpful. They get the new employees up to speed quickly.

    Anonymous, Multi-Unit Owner, Major Metro (500,000+ population)

    Overall Brand Rating:

    FSI
  • I respect the brand and the values it stands for. I commend the accountability and care for the customer.

    Sami, Single Unit Owner, Major Metro (500,000+ population)

    Overall Brand Rating:

    FSI

Franchising with The Häagen-Dazs Shoppe

Marketing Support

Häagen-Dazs supplies both national and local marketing support to all franchisees to ensure their store is top of mind for all potential customers. As a Häagen-Dazs Shops franchisee, you will receive customized national campaign promotional materials, local store marketing toolkits as well as access to our system-wide loyalty program. The Häagen-Dazs in-house marketing team is part of your ongoing support system to help drive customer traffic and increased sales.

Franchisees benefit from multiple national marketing campaigns annually. These campaigns typically revolve around new flavor introductions, seasonal holidays, innovative new creations, and their famous Free Cone Day. Häagen-Dazs franchisees receive ongoing marketing and operational support through a designated Franchise Business Manager (FBM). Each FBM is your corporate partner who will be able to help you generate and implement local marketing ideas specific for your trade area. They are also there to guide you in operating your business as efficiently as possible to help you maximize profitability potential and operate at a level that is consistent with the brand standards.

Training Programs

Upon opening a Häagen-Dazs Ice Cream Shop, franchisees receive a full complement of world-class, in-store point of purchase promotional materials that will support business success and help create the best possible sales opportunities.

SHOP SUPPORT

The franchise development team helps franchisees learn how to open a franchise and the regional operational field team assists with running the day-to-day operations of the store. The company offers inventory and labor control assistance, product mix and food cost analysis, a customer concern hotline, and business planning support. Additionally, our national and regional meetings put franchisees in touch with other owners from all over the country to facilitate growth and ongoing success.

Häagen-Dazs UNIVERSITY

Häagen-Dazs University is a 9-day course that will prepare you and your shop manager with the information and tools to be ready to open your new shop. This training is held at franchise headquarters in Minneapolis, MN.

ONLINE TOOLS

Häagen-Dazs help streamline the operation of your shop with several easy to use online tools accessible via a private Häagen-Dazs app. Designed specifically for franchisees, the app provides access to online training modules, recipe guides, inventory management tracking, employee scheduling, as well as social networking to share news and keep up to date with other franchisees.

Contact Information
  • Corporate Address: 3733 University Blvd West, Suite 100, Jacksonville, FL 32217
  • Contact Name(s): Matt Flagler, Natalie Gagnon, Franchise Development Specialists
  • Contact Email: [email protected]
  • Website: brightwaydifference.com
  • Phone #: 855-723-5348

The Häagen-Dazs Shoppe Cost & Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

  • Initial Investment

    The total estimated cost for establishing the business (including: franchise fee, fixed assets, inventory, deposits, other fees and costs, and the working capital required for initial start-up).

    $214,518 - $542,768
  • Net Worth Requirement

    Net worth is the value of all assets, minus the total of all liabilities (what is owned minus what is owed). 

    $200,000
  • Cash Requirement

    Your liquid capital, or the cash you need on-hand in order to be able to enter into the franchise agreement.

    $80,000

The Häagen-Dazs Shoppe Videos

Hear what makes Häagen-Dazs a trustworthy and secure franchise opportunity

The Haagen-Dazs Shoppe Awards from Franchise Business Review

2022 Top Food
2022 Top Recession-Proof
2022 Top 200
2021 Top
2020 Top Food
2020 FBR Top
2019 FBR Top

Download the The Häagen-Dazs Shoppe Franchise Satisfaction Report

Would you like to learn to use your IRA/401K to buy a business. Guidant Financial (min. $50K needed in IRA/401K, US only.)

The Häagen-Dazs Shoppe is a global brand that has been perfecting the art of making premium ice cream for more than 50 years. 

Request Information
  • Cash Required: $80,000
  • Net Worth Required: $200,000
  • Total Startup Investment: $214,518 - $542,768
  • Franchising Since: 1977
  • US/Canada Franchise Units: 217

Available Markets

USA United States:

AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY