The Right at Home Franchise Opportunity Found Ken Helmuth at the Right Time


Ken Helmuth was looking for a way to fulfill his career aspirations in a role where he had ultimate control. He worked in healthcare sales, sales management, and executive leadership for Fortune 500 companies for 22 years before acquiring his initial Right at Home franchise in Durham, North Carolina, in 2014. “The Right at Home franchise opportunity actually found me! I honestly believe it was divine intervention. I wasn’t necessarily looking for a homecare business or a franchise. But I came across this business opportunity at a time when I was very unsatisfied with corporate America.”

When he learned about the Right at Home franchise opportunity, Ken quickly realized it could fit him perfectly. “I knew my healthcare leadership experience would align with a homecare business. In addition, I knew that the homecare market for older adults is limitless. There’s ample opportunity to assist and support this growing population segment.”

“I’ve personally seen the emotional and physical toll on family and friends after years of caring for loved ones with Alzheimer’s disease, cancer, or permanent disabilities. My passion for serving others ultimately led me to pursue the opportunity to purchase the Right at Home office in Durham.”

“As I explored the franchise opportunity, the most important thing to me was understanding the business model and the level of training and support provided. I asked the Right at Home corporate team many questions. What’s the most important aspect of achieving success? How do they support franchisees?  Are there any current legal issues with Right at Home? It became very clear to me that they support their franchise owners. They are very focused on franchisee success.”

“I also knew I was aligned with the franchisor’s core values. Right at Home’s mission is to improve the quality of life for those they serve—clients, their families, caregivers, and the community——the whole system.”

Speaking with Right at Home franchisees was important to Ken’s due diligence. “I had plenty of questions! I asked them about their day-to-day operations, challenges, rewards, the biggest surprises they discovered when they started out, what advice they would give to a new owner, the biggest mistakes they’ve made, and how they overcame them.”

“Of course, there are challenges. Hiring caregivers can be challenging in general. But the Applicant Tracking System we use is one of the best available. It’s outstanding. Finding the right people to provide the right services is critical to our mission. Right at Home provides the tools we need to recruit in the best possible way.”

“Also, knowing and staying on top of state policies and procedures and working with compliant vendors—are critical to our success. The franchise does a great job of vetting and recommending vendors for all sorts of things we need to have. It’s an immense help.”

“Right at Home most definitely values franchisee feedback. I have been a part of the Franchise Advisory Council (now called the Strategic Leadership Counsel) for the past five years. I’ve been exposed to franchisee feedback and seen how the franchisor values and responds to it. I always participate in the Franchisee Satisfaction surveys, which provide the franchisor with actionable feedback.”

“It’s always about the people we serve and our dedicated team of caregivers and office members who work tirelessly to care for our clients and their families. We live and breathe our mission every day, with the goal of helping clients navigate their journey in the comfort of their homes with dignity, respect, and peace of mind.”

“I am very proud of the integrity of our work and the number of clients we help to age in place. I’m also proud of my phenomenal employees who support our clients and their families—Nearly 300 employees for three agency sites. Our team members work so hard to stay true to our mission and vision. I’m very proud of them.”

To learn more and receive a free Right at Home franchise kit:

Call: 866-350-9770

Email: [email protected]