Low-Cost, Home-Based Model
– Initial investment of roughly $70K–$96K
– No storefront or heavy equipment needed
– Flexible operations that scale efficiently

Recurring Revenue Streams
– Subscription-based Maintenance Plans with scheduled visits and priority service
– Ongoing home safety assessments
– Top franchisees report ~25% of revenue from returning customers

High-Demand, Growing Market
– ~90% of seniors want to age in place
– Home services industry estimated as a $600B market opportunity
– Also serves busy professionals and families needing reliable home care

No Industry Experience Required
– Comprehensive onboarding and training provided
– Senior Home Safety Certification through Age Safe America
– Ongoing corporate support and systems

Turnkey Marketing & Lead Generation
– Customized website and digital marketing campaigns
– Referral network partnerships (real estate, senior care, etc.)
– Nationally recognized, growing brand (160+ locations)

Simple, Scalable Operations
– Standard business hours, no medical licensing required
– Scalable ownership model
– Exclusive territories available

Customized Local Marketing Campaigns – Corporate-built campaigns and a personalized website designed to generate leads and build local brand presence in each franchisee’s territory.

Referral Network Partnerships – National relationships (e.g., senior care providers like Right at Home, real estate professionals) that funnel warm leads to franchisees.

Marketing Training & Coaching – Included in initial and ongoing training: customer acquisition strategy, referral program execution, and marketing coaching as part of corporate support.

Ongoing Education – Webinars, conference calls, and regional/national conferences to continually sharpen franchisees’ marketing and business-owner skills.

House Care Plus / Subscription Marketing – The subscription maintenance plan itself functions as a retention and marketing tool, keeping the brand top-of-mind and driving repeat engagement.

TruBlue provides comprehensive training designed to set franchisees up for success even without prior industry experience. New owners complete an initial training program at our corporate headquarters covering operations, systems, service standards, hiring, and marketing/customer acquisition, along with required certifications like the Senior Home Safety Certification through Age Safe America. Beyond launch, franchisees receive ongoing coaching and support through webinars, conference calls, and regional/national conferences, plus continued guidance on staffing, scaling the business, and refining marketing strategy. The goal is to let owners focus on leadership and relationship-building while corporate provides the systems, playbooks, and support network to keep them growing.

Yes, TruBlue offers a 10% veteran discount.