Brittany Schmid, Franchisee of Dale Carnegie Training

Brittany Schmid is a franchisee of Dale Carnegie Training, serving the San Francisco, San Diego, San Jose, and Oakland areas. She has owned her business since 2015 and is one of Franchise Business Review’s 2018 Rockstar Franchisees!

What was it about the franchise model and or leadership that led you to purchase it?

My dad gave me the book How to Win Friends and Influence People by Dale Carnegie when I graduated from college. The lessons learned helped me along my career path and now I have come full circle! I am proud to be a part of an American organization with a 100-year history that has a global and local footprint. Dale Carnegie was a trailblazer, and the business continues to innovate and remain at the top of its industry.

What type of business experience, education, and/or skills did you have prior to becoming a franchisee that you have found particularly helpful?

By having the balance of extensive sales experience, a background in corporate training, and years of leadership lessons to draw from, it set us up to hit the ground running and minimize our ramp up time.

What do you like most about your job?

I pinch myself every day! I’m so grateful for our incredible team and rewarding product. How many people can say they help people with the soft skills that drive hard results? It’s humbling and inspiring to be a part of an organization that tackles the human attitudes and behaviors that drive performance change with a simple but powerful approach. Every day is a new adventure as we work with organizations and individuals in a variety of settings: custom on-site, public programs, and virtually. With a comprehensive host of coaching and assessment solutions to complement training, we are consistently engaged in helping others achieve their definition of success.

What advice do you have for prospective franchise buyers? What do you wish you had known prior to going into franchising?

I had a misconception of what franchises were and I didn’t realize the diversity of franchise options available. I knew that I had the entrepreneur bug, I just didn’t know how to jump in… franchising offered that start. I wish that I had been exposed to franchising with Dale Carnegie earlier in my career!

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