The AlphaGraphics franchise is a 2023 Top 200 Franchise award winner as well as a 2023 Top Recession-Proof Franchise award winner. The company has a 52-year history of success as a B2B business model providing full-service marketing solutions to help other businesses grow. Find out how this business services franchise achieves long-term success and high franchisee satisfaction.
Franchise Business Review has worked with over 1,200 franchise systems over the last 18 years. We get feedback from franchisees to help the corporate teams better understand what franchisees think is going well and where there are opportunities to improve the system and help franchisees continue to thrive. FBR’s president and COO, Michelle Rowan, recently met with the AlphaGraphics team to discuss the programs, support, and benefits they offer that make the system exceptional!
Bill McPherson is the Vice President of Retail Network Development for AlphaGraphics. He joined the company in late 2018. He’s been in franchise leadership for 29 years and has led business-to-business, retail, and in-home senior care models. Bill currently leads two brands, AlphaGraphics and PostNet International. Both are owned by MBE Worldwide, based out of Milan Italy. Over his career, he’s managed franchise development, real estate and construction, and FDD development and management.
Franchisee, Sherry Perry is one of the longest-tenured owners in the AlphaGraphics network. Along with her husband Tony, Sherry joined AlphaGraphics in 1985. She is also a member of the AlphaGraphics National Leadership Counsel and provides invaluable input and direction to the AlphaGraphics leadership team. She owns two franchise territories in Dallas, TX which she runs with her son Spencer. Last year Sherry’s business was ranked #39 in WhatTheyThink’s list of top 100 small commercial printers in the U.S.
In this video, Michelle, Bill, and Sherry discuss how the AlphaGraphics business services franchise not only successfully weathered the challenges of the pandemic and recession but became stronger despite the hurdles. We also discuss how the AlphaGraphics brand has been a leader in its space for over 50 years, in large part due to the strong performance of its franchisees. The brand values franchise owners’ experiences, feedback, and insights to help them to strengthen and improve their system continually. The brand provides marketing support, learning, and development programs, plus ever-evolving technology and E-commerce solutions for continuous improvement. AlphaGraphics recognizes its work with FBR as a great tool to allow them to gain valuable input from its franchisees—the people who are making it happen every day.