Right at Home Franchise Lauded for Data-Driven Approach to Growth

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Recognized for its caring culture, low barrier to entry, and unwavering dedication to quality, the Right at Home franchise attracts owners looking to make a difference through senior care and caring for people with disabilities while building a profitable, sustainable business.

Established in 1995 by former hospital administrator Allen Hager, Right at Home specializes in providing in-home care services—empowering seniors and individuals with disabilities to maintain their independence comfortably at home. Right at Home caregivers help clients with daily tasks such as shopping, cooking, and providing companionship. Because most seniors prefer to age in their homes, these services continue to be in high demand.

Although Right at Home faces competition from both national and local players in the in-home care sector, the company continues to expand its footprint, adding 18 new locations this year. These new franchises represent a mix of both newcomers to the system and existing franchise owners looking to expand their territories. Headquartered in Omaha, the Right at Home franchise boasts an impressive network of over 700 locations across the United States and in five other countries, making it one of the world’s largest in-home care franchises.

“Many of our franchisees have already built a wonderful business, and they’re in the perfect position for expansion,” said Jennifer Chaney, vice president of franchise development for Right at Home. “We don’t allow franchise owners to expand unless we see they are in a position where they’re ready to expand successfully.”

“Many in-home care businesses allow franchise owners to expand into new territories—if they exceed the number of caregiver hours or a specific revenue margin, for example. But Right at Home prioritizes quality and performance before greenlighting any new expansion,” said Emily Undajon, senior vice president of strategic operations for Right at Home.

A Data-Driven Approach to Growth and Support

The company’s unique dashboard, called Right Focus, measures key success components, including client inquiries, caregiver onboarding, the number of seniors eligible for in-home care in a market, client satisfaction, and caregiver quality. This data-driven approach enables coaches to guide owners toward making informed decisions that enhance their operations and drive profitability.

“We take a lot of time to study the data. We focus on profitability and gross margin and have KPIs for new owners right out of the gate,” Undajon said. “We’re laser-focused on how quickly we can get them to break even, then reach profitability. Once those milestones are firmly established, we begin looking at how we can help them scale up and re-invest.”

Paul Blom and his husband, Bob White, became the third owners to join the Right at Home franchise family in 2001. Today, they’re award-winning, multi-unit Right at Home franchise owners. Blom, a former IT director who initially explored opportunities in food franchises, was introduced to the in-home care sector by his mother, a retired nurse turned caregiver. Impressed by Right at Home’s comprehensive training and support, Blom decided to invest and hasn’t looked back in 22 years.

“Right at Home has always fostered a culture of compassion and unity from day one,” Blom said. “Alan Hager instilled in everyone, both franchisees and staff, that we are stronger together, and everyone must support each other within the system.”

“While the company continues to pursue strategic growth for its franchisees and the brand at large, it puts quality of care first. The industry is growing quickly, and Right at Home understands that it needs to innovate its business model to meet the changing dynamics of the industry, but it does so without wavering from its mission,” Blom said.

Committed to Client and Franchisee Satisfaction

Regular input from franchise owners and client surveys keeps the company in tune with what works within the system and how clients throughout the system perceive the quality of care. Performance groups, composed of franchise owners and facilitated by corporate team members, collaborate to plan for future system growth and identify areas for quality enhancement.

“The corporate office has an amazing team that will prepare you during training and residency, and you will have hundreds of franchise owners to help you along the way,” Blom said. “I tell people all the time that I haven’t had a job since before 2001; I have a way of life. My way of life includes touching the lives of thousands of families and their loved ones all of these years. Rewarding doesn’t even begin to describe my experience.”

Beau Green is another longtime Right at Home franchise owner who’s grown his business to include six locations: four in Alabama and two in Tennessee. A member of the system for more than a decade, the former athlete leveraged his coaching skills to establish and grow each of his six locations. Before joining the system, Green said he carefully researched his options and paid close attention to what other owners shared in surveys and during one-on-one conversations.

“Right at Home takes a ‘no franchise left behind’ approach that allows every voice to be heard,” Green said. “The corporate office creates opportunities for owners across the system to share insights, ideas, and support, which helps shape the future of the company. From group listening sessions to one-on-one conversations with the company’s Strategic Leadership Council, Right at Home ensures that owners’ questions and concerns are heard and acknowledged.”

“There’s collaboration across the Right at Home system of owners, with the corporate team connecting the dots of who is doing what in a market or business segment,” Green said. “I couldn’t have done this alone. It’s been an amazing journey since 2012,” he said. “I am more excited about this business today than any other time since we started.”

Recognized by Numerous Health Care and Senior Care Organizations

This year, Right at Home has won several awards from both franchise and in-home healthcare organizations. Most recently, Franchise Business Review (FBR) included the company on its Culture 100 list and recognized the Right at Home franchise as a Top Recession Proof, Top Low-Cost, and Top 200 Franchise in 2023. The award-winning franchise is also on FBR’s Hall of Fame List, which includes only franchise brands that have earned a position as a Top 200 Franchise for ten years or more.

Home Care Pulse recognized 249 of its locations with Best of Home Care Awards, while the corporate office itself was ranked number one for Provider of Choice, Employer of Choice, Leader in Experience, and Leader in Training. Right at Home was also recognized by other organizations this year as A Top Franchise Brand for Multi-Unit Owners and a Top Global Franchise.

“Entrepreneur Magazine named us a member of their 20-Time Consecutive Club,” Chaney said. “What that means is that we were named a top franchise for 20 consecutive years.”

Invest in A Senior Care Business That’s Growing Places

As the population ages, more families are seeking in-home care. Right at Home is looking to add franchise owners to serve seniors and individuals with disabilities throughout the country. If providing care and companionship to seniors and adults with disabilities aligns with your mission, explore the Right at Home franchise opportunity further.

Franchise candidates must meet some financial requirements, according to the company’s 2023 Financial Disclosure Document (FDD).

  • Total startup investment: $88,719 to $157,669, including franchise fee
  • Franchise fee: $49,500 or $37,125 for honorably discharged veterans
  • Minimum Liquid Assets to be considered for a franchise: $150,000
  • Royalties: 5% of revenue

Right at Home franchise owners serve specific territories and do not compete with one another. Each territory is defined by a collection of zip codes that includes at least 15,000 people aged 65 and older.

Like most franchises, Right at Home doesn’t offer any forward-looking projections for how much franchisees can expect to make, but they do provide the latest sales performance data of their current franchisees. According to information published in the company’s 2023 FDD, which reports results for locations operating between January 1, 2022, through December 31, 2022, 119 of the 353 total Right at Home offices, or 34%, open for over a year reported average net billings of $1,445,283.61. (Remember, the amount billed, or total revenue earned, is different from the profit realized.)

It’s important to carefully research franchise opportunities: weigh your options, look at all of the costs, and talk to current franchise owners to validate your understanding of the business. You must also be honest about the time and money you are willing to invest in your business. Owning an in-home care franchise allows you to build wealth now and for future generations.

To learn more and receive a free Right at Home franchise kit, call 866-350-9770 or visit rightathomefranchise.com.

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