Wild Birds Unlimited Franchisee, Kyle Odom
Wild Birds Unlimited multi-unit franchise owner, Kyle Odom provides insight into what it's like to own and operate two retail franchises in Texas.
Wild Birds Unlimited Franchise
Wild Birds Unlimited provides a comprehensive array of bird feeding products, as well as local nature information.
Request InformationWild Birds Unlimited Franchise Opportunity
With a proven business model over 35 years and over 340 locations, Wild Birds Unlimited is the #1, largest and most recognized source for backyard bird feeding and nature related products in North America. They offer large, protective territories, in-store and on-line sales, and comprehensive training and support throughout the life of your business. While they sell bird food and bird feeding products, what they really sell is “Joy”. Franchise owners and their staff enhance the lives of their customers and their communities. They provide support to franchise owners to live their dream of owning their own business enterprise, and they get to do it in a way that brings Joy to themselves, their retail customers, and their communities.
Wild Birds Unlimited Owner Satisfaction Report
Franchise Business Review has worked with over 1,100 franchise systems. We independently contact all open and active franchisees and invite them to participate in our satisfaction survey. Only the brands that exceed our satisfaction benchmark are displayed on our website. Wild Birds Unlimited conducted their franchise review in October 2022, and collected feedback from 78% of the active franchisees (222).
Highlights include:
- 96% of franchisees are likely to recommend Wild Birds Unlimited to others.
- 90% of franchisees enjoy operating their business and being part of the organization.
- 95% of franchisees rate the local market competitiveness above average, exceeding the overall benchmark by +14%.
Wild Birds Unlimited
Franchise Owner Satisfaction Report
Review completed: November 2022
0-49
Below average
50-69
Average
70-100
Best
- Poor
- Average
- Good
- Very Good
- Excellent
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Training & Support
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Core Values
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Franchise System
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Franchise Community
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Leadership
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Self-Evaluation
Not all franchise systems share their results publicly. Wild Birds Unlimited does. Download the franchisee satisfaction report on Wild Birds Unlimited for free.
Wild Birds Unlimited Survey Results
Franchising with Wild Birds Unlimited
Business Model
Each Wild Birds Unlimited store functions as a true community resource, providing valuable knowledge about the bird feeding hobby and an exceptional shopping experience. They’ll teach you how to help your customers turn their yards into a bird feeding habitat that not only brings song, color, and joy into their lives, but also benefits the wild birds and the environment.
Key Benefits
Winning Culture
- Low investment/low franchise fees
- Repeat business
- Online sales opportunities
- Favorable demographics, trends, and economics
- New owner coaching and on-going support
- Over 600 proprietary and private-label products
Marketing Support
The brand’s marketing support program is designed to attract new customers and to keep existing customers coming back. They provide each franchisee a yearly marketing plan, which incorporates direct mail, email marketing, a store website, educational outreach, public relations and other advertising to create a comprehensive strategy. They guide franchise owners through the process of creating a marketing budget to maximize the resources within your local market, including a complete opening and grand opening plan.
- Marketing – A comprehensive marketing plan and materials to drive new and repeat business into your store.
- Merchandising and Purchasing – Continuous education, support and evaluation to help ensure you have the best product mix and visual presentation for your customers.
- Human Resources – Training is provided for customer service processes, employee training, and effective management strategies.
- Nature and Hobby Education – Learn to become the community expert in back yard bird feeding. You’ll remain up to date the latest trends, news and products to make your Wild Birds Unlimited store the destination for bird and nature enthusiasts.
- Information Systems – Training on the use of the brand’s exclusive Point of Sale system and Data Management tools to ensure you have all of the necessary resources to manage your business.
Training Programs
Wild Birds Unlimited has a team of more than 45 professionals at our Franchise Support Center in Carmel, Indiana where we are dedicated to helping you be as successful as possible. We encourage every franchise store owner to utilize our 35+ years of expertise in running their business. From the very first day of exploring the Wild Birds Unlimited franchise opportunity to your Grand Opening and beyond, we are here to give you comprehensive, step-by-step support in the critical areas of: Franchise Development, Purchasing, Marketing Inventory Management, Visual Merchandising, Training Retail Operations, and Communications Information Systems.
Contact Information
- Corporate Address: 11711 N. College Avenue #146, Carmel, IN 46032
- Contact Name(s): Paul Pickett
- Contact Email: [email protected]
Wild Birds Unlimited Videos
Learn why franchisees choose to franchise with Wild Birds Unlimited
Hear what makes Wild Birds Unlimited a supportive & community oriented franchise opportunity
Wild Birds Unlimited Awards from Franchise Business Review
More About Wild Birds Unlimited
Webinar: The Wild Birds Unlimited Franchise Opportunity
We spoke with Paul Pickett, CDO of Wild Birds Unlimited, and Mark and Danielle Motley, multi-unit Wild Birds Unlimited franchise owners, to learn more about this unique retail franchise opportunity and what it takes to become a successful franchise owner.
Interview with Multi-Unit Wild Birds Unlimited Franchise Owner Renee Edge
FBR Insights: How Renee Edge went from researching retail franchise opportunities to owning multiple Wild Birds Unlimited franchise locations.
2021 Franchising Outlook: A Conversation with Franchisors
Watch the webinar to find out how these franchisors responded to the pandemic to not only survive, but thrive, and how they intend to continue to support their franchisees in 2021 and beyond. Plus, the opportunities they envision in the future.
Fortune 500 Dropout Matt Kosty Finds Freedom with Wild Birds Unlimited
Wild Birds franchise owner Matt Kosty gives insight on what it’s like to be a franchise owner and the challenges of running your own business.
Bringing People and Nature Together: Wild Birds Unlimited Attracts Franchisees Who Share Their Passion
FBR CEO Eric Stites chats with Wild Birds Unlimited COO Paul Pickett and Franchise Owner Denise Patten about the brand’s mission and how franchisees like Denise are first attracted to the concept and then supported by the leadership team.
Which Franchises Make the Most Money?
Combining potential franchisee incomes with low-initial investment costs and high franchise owner satisfaction results in our list of 35 Most profitable Franchises.
2020 Highlights Franchising Greatest Strength: Community
To stay afloat during the pandemic, many businesses were forced to adapt to a new world in which virtual communication, curbside pickup, and cleanliness are of utmost importance. As a result, many brands have learned a lesson or two about their resilience in the face of challenge.
Best Franchises for Couples
Thinking of going into business with your significant other? Many have discovered that the reward of going into business with their partner has far outweighed any risks that may have originally deterred them.
Art and Lisa Martin Grateful for Wild Birds Unlimited Franchise Opportunity
Franchise Business Review recently spoke with Wild Birds Unlimited’s Art and Lisa Martin: "Wild Birds Unlimited would give us the opportunity to work and build relationships which are core beliefs we hold as to why God put us on this earth." Read more from the interview here.
Cathy Fleischacker & Pam Dymsza Wild Birds Unlimited Franchise Opportunity for Bird Hobbyists
"knowing we are making a positive difference in our environment, while enriching our customer's lives. This IS the joy of bird feeding!" Read More about Cathy Fleischacker & Pam Dymsza's experience as a Wild Birds Unlimited Franchise Owners Here.
Culture100 Winners Explain Importance of Company Culture
We asked the leaders of five of our Culture100 award-winners why creating a winning company culture is so important and how they invested in the success of their franchisees during a very challenging year.
The Powerful Women of Franchising
Read 27 inspiring stories from just a few of the female franchise owners we spoke with who are experiencing success as business owners – breaking through the barriers and challenges unique to being a woman in the business world. We hope you find their stories as interesting and motivating as we do.
Celebrating Four Decades of Growth: Wild Birds Unlimited Soars into 2021 on a Culture of Excellence
Entering its 41st year of operation, Wild Birds Unlimited continues its upward trajectory, with more growth on the horizon. Despite the challenges of the coronavirus pandemic, Wild Birds Unlimited same-store sales rose more than 20% last year.
Q&A with New Wild Birds Unlimited Franchisees: Vikki and Mike Bartholomae of Winter Garden, Florida
When Vikki and Mike Bartholomea became empty nesters in 2019, they knew they wanted a change. They moved to Florida and started researching franchises to buy. See why and how they ultimately decided on Wild Birds Unlimited.
Fuzzy, Furry, Feathered and More: Top 6 Franchises for Animal Lovers
Animal-focused businesses are lucrative with $70B spent per year on pets & $7.6B more on wildlife. Here are six business opportunities for animal lovers that have been rated highly for owner satisfaction by the franchisees who operate them.
Franchising in Review – Episode #5
A conversation with franchise owners from FirstLight Home Care, Wild Birds Unlimited, and FastSigns International.
Kristen Martyn and Cameron Hogarth, Franchisee Rock Stars, Wild Birds Unlimited
Congratulations to 2020 franchisee rock stars, Kristen Martyn and Cameron Hogarth, from Wild Birds Unlimited. Hear about their franchising journey and their advice to prospective franchisees.
Gary Fotcher and Kathleen Mulligan Have Made Their WildBirds Unlimited Business a Family One
Gary Fotcher and Kathleen Mulligan have made their WildBirds Unlimited business a family one and say that the franchise model has worked particularly well for them.
Jacqueline Venchi and Andy Scholl, Wild Birds Unlimited, Rock Star Franchisees
Andy Scholl and Jacqueline Venchi own a Wild Birds Unlimited franchise in Alpharetta, GA, and are committed to spreading the Joy of Bird Feeding.
Barbara and Chip Whipkey, Wild Birds Unlimited Franchisees
Barbara and Chip Whipkey: Bird enthusiasts and Wild Birds Unlimited franchisees discuss their decision to start franchising.
Warren and Courtney French, Wild Birds Unlimited Franchisees
Hear from Wild Birds Unlimited franchisees, Warren and Courtney French!
Yes! I want to learn more about owning a Wild Birds Unlimited Franchise
Wild Birds Unlimited Reviews & Testimonials
Actual owner reviews from our third party, independent surveys.
- Min. Cash Required: $40,000
- Net Worth Required: $300,000
- Total Startup Investment: $197,919 - $325,763
- Franchising Since: 1983
- Franchise Units: 356
Available Markets
United States:
AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV
Canada:
AB, BC, MB, ON, SK