With a proven business model over 35 years and over 340 locations, Wild Birds Unlimited is the #1, largest and most recognized source for backyard bird feeding and nature related products in North America. We offer large, protective territories, in-store and on-line sales, and comprehensive training and support throughout the life of your business. While we know that we literally sell bird food and bird feeding products, what we really sell is “Joy”. Our Franchise Store Owners and their staff enhance the lives of their customers and their communities. We provide the support to our Franchise Store Owners to live their dream of owning their own business enterprise, and we get to do it in a way that brings Joy to themselves, their retail customers and their communities.
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Wild Birds Unlimited has a team of more than 45 professionals at our Franchise Support Center in Carmel, Indiana where we are dedicated to helping you be as successful as possible. We encourage every franchise store owner to utilize our 35+ years of expertise in running their business. From the very first day of exploring the Wild Birds Unlimited franchise opportunity to your Grand Opening and beyond, we are here to give you comprehensive, step-by-step support in the critical areas of: Franchise Development, Purchasing, Marketing Inventory Management, Visual Merchandising, Training Retail Operations, and Communications Information Systems.
The 2018 average U.S. Owners Discretionary Cash Flow for stores open for more than a year was $95,546.
Each WBU store functions as a true community resource, providing valuable knowledge about the bird feeding hobby and an exceptional shopping experience. We’ll teach you how to help your customers turn their yards into a bird feeding habitat that not only brings song, color and joy into their lives, but also benefits the wild birds and the environment.
Our marketing support is designed to attract new customers and to keep existing customers coming back. We provide you with a yearly marketing plan, which incorporates direct mail, email marketing, a store website, educational outreach, public relations and other advertising to create a comprehensive strategy. We will guide you through the process of creating a marketing budget to maximize the resources within your local market, including a complete opening and grand opening plan.
A typical day for a franchisee is ensuring the retail store is providing an exceptional customer experience to all. This is done by managing the people, product, and presentation, whether you are an owner-operator or remote owner.
Start-up fees for your Wild Birds Unlimited franchise range between $170,382-$281,606, which includes our franchise fee of $40,000. Royalties remain at a modest 4% of sales. While Wild Birds Unlimited does not offer financing, we have built strong partnerships with 3rd party vendors to assist potential franchise store owners in securing a loan that best fits their needs.
Our step-by-step franchise development process takes between 45-60 days. Once your site has been selected and a lease is signed, the site preparation will take between 60-90 days, depending on how much work your landlord will do to the site and how much work you will have to do to the build out the space.
While most of our franchise store owners are bird and nature enthusiasts, their mission in life is to enlighten their community about backyard bird feeding and nature in general. Combine this mission with a great business sense, and your business will FLY!
Wild Birds Unlimited offers a 15% discount off the Initial Franchise Fee to all veterans of the U.S. Armed Forces.
$40,000- $50,000
$300,000
$185,179 - $311,043
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“I still have that glow when I’m driving to work in the morning.”
Lori Schubring
WBU Franchise Store Owner
Wausau, Wisconsin