Wild Birds Unlimited Franchise Opportunity retail industry business owner

Wild Birds Unlimited Franchise Opportunity

Own a Wild Birds Unlimited Franchise

With a proven business model over 35 years and over 340 locations, Wild Birds Unlimited is the #1, largest, and most recognized source for backyard bird feeding and nature-related products in North America. They offer large, protective territories, in-store and online sales, and comprehensive training and support throughout the life of your business. While they sell bird food and bird feeding products, what they really sell is “Joy.” Franchise owners and their staff enhance the lives of their customers and their communities. They provide support to franchise owners to live their dream of owning their own business enterprise, and they get to do it in a way that brings Joy to themselves, their retail customers, and their communities.

Own a business that provides a comprehensive array of bird-feeding products and local nature information to its community.

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Download the Wild Birds Unlimited Franchisee Satisfaction Report

Only the brands that exceed FBR’s franchisee satisfaction benchmark are displayed on our website. Here’s how Wild Birds Unlimited franchise owners rated their franchise.

Highlights include:

  • 92% of franchisees believe that their franchisor acts with a high level of honesty & integrity.
  • 92% of franchisees agree that they enjoy operating this business.
  • 92% of franchisees agree that they respect their franchisor. 
out of 100
Wild Birds Unlimited
Franchise Owner Satisfaction Report
Review completed: December 2023
0-49 Below average
50-69 Average
70-100 Best
  • Poor
  • Average
  • Good
  • Very Good
  • Excellent
  • Training & Support
  • Core Values
  • Franchise System
  • Franchise Community
  • Leadership
  • Self-Evaluation

Not all franchise systems share their results publicly. Wild Birds Unlimited does. Download the franchisee satisfaction report on Wild Birds Unlimited for free.

Wild Birds Unlimited Awards from Franchise Business Review

2024 FBR Top
2023 Most Innovative
2023 Top Veterans
2023 Rock Star
2023 Best Culture
2023 Recession Proof
2023 Top Women
2023 Top Franchise
FBR Hall of Fame
2022 Most Innovative
2022 Top Veterans
2022 Rock Star
2022 Top Recession-Proof
2022 Top Women
2022 Top 200
2022 Best Culture
2021 Best Culture
2021 Rockstar
2021 Recession Proof
2021 Top Veterans
2021 Top Women
2021 Top
2020 Second Career
2020 Best Culture
2020 Franchise Rockstar
2020 Top Veterans
2020 Top Women
2020 FBR Top
2019 FBR Top
2019 FBR Rockstar
2019 FBR Innovative
2019 FBR Veterans
2019 FBR Womens

Wild Birds Unlimited Franchise Information

Business Model

Each Wild Birds Unlimited store functions as a true community resource, providing valuable knowledge about the bird feeding hobby and an exceptional shopping experience. They’ll teach you how to help your customers turn their yards into a bird feeding habitat that not only brings song, color, and joy into their lives, but also benefits the wild birds and the environment.

Key Benefits

Winning Culture

  • Low investment/low franchise fees
  • Repeat business
  • Online sales opportunities
  • Favorable demographics, trends, and economics
  • New owner coaching and on-going support
  • Over 600 proprietary and private-label products
Marketing Support

The brand’s marketing support program is designed to attract new customers and to keep existing customers coming back. They provide each franchisee a yearly marketing plan, which incorporates direct mail, email marketing, a store website, educational outreach, public relations and other advertising to create a comprehensive strategy. They guide franchise owners through the process of creating a marketing budget to maximize the resources within your local market, including a complete opening and grand opening plan.

  • Marketing – A comprehensive marketing plan and materials to drive new and repeat business into your store.
  • Merchandising and Purchasing – Continuous education, support and evaluation to help ensure you have the best product mix and visual presentation for your customers.
  • Human Resources – Training is provided for customer service processes, employee training, and effective management strategies.
  • Nature and Hobby Education – Learn to become the community expert in back yard bird feeding. You’ll remain up to date the latest trends, news and products to make your Wild Birds Unlimited store the destination for bird and nature enthusiasts.
  • Information Systems – Training on the use of the brand’s exclusive Point of Sale system and Data Management tools to ensure you have all of the necessary resources to manage your business.
Training Programs

Wild Birds Unlimited has a team of more than 45 professionals at our Franchise Support Center in Carmel, Indiana where we are dedicated to helping you be as successful as possible. We encourage every franchise store owner to utilize our 35+ years of expertise in running their business. From the very first day of exploring the Wild Birds Unlimited franchise opportunity to your Grand Opening and beyond, we are here to give you comprehensive, step-by-step support in the critical areas of: Franchise Development, Purchasing, Marketing Inventory Management, Visual Merchandising, Training Retail Operations, and Communications Information Systems.

Franchise Contact Information
  • Corporate Address:  11711 N. College Avenue #146, Carmel, IN 46032
  • Contact Name(s): Seth Holan
  • Contact Email: [email protected]

Wild Birds Unlimited Franchise Survey Results

Wild Birds Unlimited Franchise Videos

Learn why franchisees choose to franchise with Wild Birds Unlimited

Hear what makes Wild Birds Unlimited a supportive & community oriented franchise opportunity

More About Wild Birds Unlimited Franchising

Wild Birds Unlimited Franchise Reviews & Testimonials

Actual owner reviews from our third party, independent surveys.

  • I do believe that the franchise cares about my store’s success and will help in any way possible.

    Anonymous, Wild Birds Unlimited Franchise Owner

    Overall Brand Rating:

    FSI
  • We appreciate the core values and we believe in the Franchise’s vision.

    Anonymous, Wild Birds Unlimited Franchise Owner

    Overall Brand Rating:

    FSI
  • I think that the Franchise always strives for the highest quality.

    Kathy & Richard, Wild Birds Unlimited Franchise Owner

    Overall Brand Rating:

    FSI

Wild Birds Unlimited provides a comprehensive array of bird-feeding products and local nature information.

Request Information
  • Min. Cash Required: $40,000
  • Net Worth Required: $300,000
  • Total Startup Investment: $209,425 - $350,037
  • Franchising Since: 1983
  • Franchise Units: 361

Available Markets

USA United States:

AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV

CA Canada:

AB, BC, MB, ON, SK

REQUEST MORE INFORMATION

I would like to explore funding for my business venture from Benetrends Financial (minimum investment $50K, US only).