Wild Birds Unlimited Franchise Opportunity retail industry business owner

Wild Birds Unlimited Franchise

Wild Birds Unlimited provides a comprehensive array of bird feeding products, as well as local nature information.

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Wild Birds Unlimited Franchise Opportunity

With a proven business model over 35 years and over 340 locations, Wild Birds Unlimited is the #1, largest and most recognized source for backyard bird feeding and nature related products in North America. They offer large, protective territories, in-store and on-line sales, and comprehensive training and support throughout the life of your business. While they sell bird food and bird feeding products, what they really sell is “Joy”. Franchise owners and their staff enhance the lives of their customers and their communities. They provide support to franchise owners to live their dream of owning their own business enterprise, and they get to do it in a way that brings Joy to themselves, their retail customers, and their communities.

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Wild Birds Unlimited Owner Satisfaction Report

Only the brands that exceed FBR’s franchisee satisfaction benchmark are displayed on our website. Here’s how Wild Birds Unlimited franchise owners rated their franchise.

Highlights include:

  • 96% of franchisees are likely to recommend Wild Birds Unlimited to others.
  • 90% of franchisees enjoy operating their business and being part of the organization.
  • 95% of franchisees rate the local market competitiveness above average, exceeding the overall benchmark by +14%.
out of 100
Wild Birds Unlimited
Franchise Owner Satisfaction Report
Review completed: November 2022
0-49 Below average
50-69 Average
70-100 Best
  • Poor
  • Average
  • Good
  • Very Good
  • Excellent
  • Training & Support
  • Core Values
  • Franchise System
  • Franchise Community
  • Leadership
  • Self-Evaluation

Not all franchise systems share their results publicly. Wild Birds Unlimited does. Download the franchisee satisfaction report on Wild Birds Unlimited for free.

Learn more about owning a Wild Birds Unlimited Franchise

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Wild Birds Unlimited Survey Results

Franchising with Wild Birds Unlimited

Business Model

Each Wild Birds Unlimited store functions as a true community resource, providing valuable knowledge about the bird feeding hobby and an exceptional shopping experience. They’ll teach you how to help your customers turn their yards into a bird feeding habitat that not only brings song, color, and joy into their lives, but also benefits the wild birds and the environment.

Key Benefits

Winning Culture

  • Low investment/low franchise fees
  • Repeat business
  • Online sales opportunities
  • Favorable demographics, trends, and economics
  • New owner coaching and on-going support
  • Over 600 proprietary and private-label products
Marketing Support

The brand’s marketing support program is designed to attract new customers and to keep existing customers coming back. They provide each franchisee a yearly marketing plan, which incorporates direct mail, email marketing, a store website, educational outreach, public relations and other advertising to create a comprehensive strategy. They guide franchise owners through the process of creating a marketing budget to maximize the resources within your local market, including a complete opening and grand opening plan.

  • Marketing – A comprehensive marketing plan and materials to drive new and repeat business into your store.
  • Merchandising and Purchasing – Continuous education, support and evaluation to help ensure you have the best product mix and visual presentation for your customers.
  • Human Resources – Training is provided for customer service processes, employee training, and effective management strategies.
  • Nature and Hobby Education – Learn to become the community expert in back yard bird feeding. You’ll remain up to date the latest trends, news and products to make your Wild Birds Unlimited store the destination for bird and nature enthusiasts.
  • Information Systems – Training on the use of the brand’s exclusive Point of Sale system and Data Management tools to ensure you have all of the necessary resources to manage your business.
Training Programs

Wild Birds Unlimited has a team of more than 45 professionals at our Franchise Support Center in Carmel, Indiana where we are dedicated to helping you be as successful as possible. We encourage every franchise store owner to utilize our 35+ years of expertise in running their business. From the very first day of exploring the Wild Birds Unlimited franchise opportunity to your Grand Opening and beyond, we are here to give you comprehensive, step-by-step support in the critical areas of: Franchise Development, Purchasing, Marketing Inventory Management, Visual Merchandising, Training Retail Operations, and Communications Information Systems.

Contact Information
  • Corporate Address:  11711 N. College Avenue #146, Carmel, IN 46032
  • Contact Name(s): Paul Pickett
  • Contact Email: [email protected]

Wild Birds Unlimited Videos

Learn why franchisees choose to franchise with Wild Birds Unlimited

Hear what makes Wild Birds Unlimited a supportive & community oriented franchise opportunity

Wild Birds Unlimited Awards from Franchise Business Review

2023 Recession Proof
2023 Top Women
2023 Top Franchise
FBR Hall of Fame
2022 Most Innovative
2022 Top Veterans
2022 Rock Star
2022 Top Recession-Proof
2022 Top Women
2022 Top 200
2022 Best Culture
2021 Best Culture
2021 Rockstar
2021 Recession Proof
2021 Top Veterans
2021 Top Women
2021 Top
2020 Second Career
2020 Best Culture
2020 Franchise Rockstar
2020 Top Veterans
2020 Top Women
2020 FBR Top
2019 FBR Top
2019 FBR Rockstar
2019 FBR Innovative
2019 FBR Veterans
2019 FBR Womens

More About Wild Birds Unlimited

ebook buying a franchise

eBook: Buying a Franchise – an Inside Look

Buying a franchise is a big investment of both time and money! Every franchise opportunity is different, and it's critical to choose the one that can best meet your unique needs and goals. In this eBook, we share insights from a number of franchise owners across various industry segments, addressing the common questions and concerns among potential franchise buyers plus the many benefits and rewards that come from franchise ownership.

Articles & Insights Aug 4

Wild Birds Unlimited Reviews & Testimonials

Actual owner reviews from our third party, independent surveys.

  • WBU Is the best of the best! They listen and take action and constantly move forward!

    Joline, Medium Market

    Overall Brand Rating:

  • WBU is a high quality system. One of the best when we investigated the franchise, and we still feel the same way.

    Phillip, Major Metro (500,000+ population)

    Overall Brand Rating:

  • I believe that the training and support is getting better each year. I love that you have invited owners on selected committee’s to get raw feedback and help address new initiatives for the future! Doing A Great Job!

    Michael, Very Small Market

    Overall Brand Rating:


Wild Birds Unlimited provides a comprehensive array of bird feeding products, as well as local nature information.

Request Information
  • Min. Cash Required: $40,000
  • Net Worth Required: $300,000
  • Total Startup Investment: $209,425 - $350,037
  • Franchising Since: 1983
  • Franchise Units: 358

Available Markets

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