Wild Birds Unlimited

Winning Culture

• Low Investment/Low Franchise Fees
• Repeat Business
• On-Line Sales Opportunities
• Favorable Demographics, Trends, and Economics
• New Owner coaching and on-going support
• Over 600 proprietary and private-label products
• Opportunity to bring JOY to the community

Wild Birds Unlimited has a team of more than 45 professionals at our Franchise Support Center in Carmel, Indiana where we are dedicated to helping you be as successful as possible. We encourage every franchise store owner to utilize our 35+ years of expertise in running their business. From the very first day of exploring the Wild Birds Unlimited franchise opportunity to your Grand Opening and beyond, we are here to give you comprehensive, step-by-step support in the critical areas of: Franchise Development, Purchasing, Marketing Inventory Management, Visual Merchandising, Training Retail Operations, and Communications Information Systems.

The 2018 average U.S. Owners Discretionary Cash Flow for stores open for more than a year was $95,546.
 

Each WBU store functions as a true community resource, providing valuable knowledge about the bird feeding hobby and an exceptional shopping experience. We’ll teach you how to help your customers turn their yards into a bird feeding habitat that not only brings song, color and joy into their lives, but also benefits the wild birds and the environment.

Our marketing support is designed to attract new customers and to keep existing customers coming back. We provide you with a yearly marketing plan, which incorporates direct mail, email marketing, a store website, educational outreach, public relations and other advertising to create a comprehensive strategy. We will guide you through the process of creating a marketing budget to maximize the resources within your local market, including a complete opening and grand opening plan.

• Marketing – We provide a comprehensive marketing plan and materials to drive new and repeat business into your store.
• Merchandising and Purchasing – We offer continuous education, support and evaluation to help ensure you have the best product mix and visual presentation for your customers.
• Human Resources – We work with you to develop your customer service skills, to implement employee training and devise effective management strategies.
• Nature and Hobby Education – We train you to become the expert in back yard bird feeding. We will keep you informed of the latest trends, news and products to make your Wild Birds Unlimited store the destination for bird and nature enthusiasts.
• Information Systems – We will train you on the use of our Point of Sale system and provide Data Management tools to ensure you have all of the necessary resources to manage your business.

A typical day for a franchisee is ensuring the retail store is providing an exceptional customer experience to all. This is done by managing the people, product, and presentation, whether you are an owner-operator or remote owner.

Start-up fees for your Wild Birds Unlimited franchise range between $170,382-$281,606, which includes our franchise fee of $40,000. Royalties remain at a modest 4% of sales. While Wild Birds Unlimited does not offer financing, we have built strong partnerships with 3rd party vendors to assist potential franchise store owners in securing a loan that best fits their needs.

Our step-by-step franchise development process takes between 45-60 days. Once your site has been selected and a lease is signed, the site preparation will take between 60-90 days, depending on how much work your landlord will do to the site and how much work you will have to do to the build out the space.

While most of our franchise store owners are bird and nature enthusiasts, their mission in life is to enlighten their community about backyard bird feeding and nature in general. Combine this mission with a great business sense, and your business will FLY!

Wild Birds Unlimited offers a 15% discount off the Initial Franchise Fee to all veterans of the U.S. Armed Forces.