Franchise Opportunity Rating
Review completed: November 2020
$185,179 - $311,043
11711 N. College Avenue #146
Carmel, IN 46032
Email: [email protected]
Wild Birds Unlimited launched in 1981 when owner Jim Carpenter decided to marry his passion for birds and nature with his knowledge of retailing. The first Wild Birds Unlimited franchise was awarded in 1983. Now, with over 310 locations throughout the US and Canada, Wild Birds Unlimited has gained a loyal following among birdwatchers and nature lovers. Wild Birds Unlimited franchise store owners are the back yard bird feeding specialists within their local community and a premiere source for quality products, as well as local nature information. Our retail product mix includes a wide variety of bird feeders, bird houses, bird food, bird baths, books, binoculars and nature-related products and gift items.
Actual owner reviews from our third party, independent surveys.
"WBU Is the best of the best! They listen and take action and constantly move forward!"
Joline, Medium Market, Overall Brand Rating:99
"WBU is a high quality system. One of the best when we investigated the franchise, and we still feel the same way."
Phillip, Major Metro, Overall Brand Rating: 92
"I believe that the training and support is getting better each year. I love that you have invited owners on selected committee's to get raw feedback and help address new initiatives for the future! Doing A Great Job!"
Michael, Very Small Market, Overall Brand Rating: 86
Wild Birds Unlimited has a team of more than 45 professionals at our Franchise Support Center in Carmel, Indiana where we are dedicated to helping you be as successful as possible. We encourage every franchise store owner to utilize our 35+ years of expertise in running their business. From the very first day of exploring the Wild Birds Unlimited franchise opportunity to your Grand Opening and beyond, we are here to give you comprehensive, step-by-step support in the critical areas of: Franchise Development, Purchasing, Marketing Inventory Management, Visual Merchandising, Training Retail Operations, and Communications Information Systems.
The 2018 average U.S. Owners Discretionary Cash Flow for stores open for more than a year was $95,546.
Each WBU store functions as a true community resource, providing valuable knowledge about the bird feeding hobby and an exceptional shopping experience. We’ll teach you how to help your customers turn their yards into a bird feeding habitat that not only brings song, color and joy into their lives, but also benefits the wild birds and the environment.
Our marketing support is designed to attract new customers and to keep existing customers coming back. We provide you with a yearly marketing plan, which incorporates direct mail, email marketing, a store website, educational outreach, public relations and other advertising to create a comprehensive strategy. We will guide you through the process of creating a marketing budget to maximize the resources within your local market, including a complete opening and grand opening plan.
A typical day for a franchisee is ensuring the retail store is providing an exceptional customer experience to all. This is done by managing the people, product, and presentation, whether you are an owner-operator or remote owner.
Start-up fees for your Wild Birds Unlimited franchise range between $170,382-$281,606, which includes our franchise fee of $40,000. Royalties remain at a modest 4% of sales. While Wild Birds Unlimited does not offer financing, we have built strong partnerships with 3rd party vendors to assist potential franchise store owners in securing a loan that best fits their needs.
Our step-by-step franchise development process takes between 45-60 days. Once your site has been selected and a lease is signed, the site preparation will take between 60-90 days, depending on how much work your landlord will do to the site and how much work you will have to do to the build out the space.
While most of our franchise store owners are bird and nature enthusiasts, their mission in life is to enlighten their community about backyard bird feeding and nature in general. Combine this mission with a great business sense, and your business will FLY!
Wild Birds Unlimited offers a 15% discount off the Initial Franchise Fee to all veterans of the U.S. Armed Forces.
Read 27 inspiring stories from just a few of the female franchise owners we spoke with who are experiencing success as business owners – breaking through the barriers and challenges unique to being a woman in the business world. We hope you find their stories as interesting and motivating as we do.
Entering its 41st year of operation, Wild Birds Unlimited continues its upward trajectory, with more growth on the horizon. Despite the challenges of the coronavirus pandemic, Wild Birds Unlimited same-store sales rose more than 20% last year.
When Vikki and Mike Bartholomea became empty nesters in 2019, they knew they wanted a change. They moved to Florida and started researching franchises to buy. See why and how they ultimately decided on Wild Birds Unlimited.
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